tag:blogger.com,1999:blog-10484623.post4717986904190935669..comments2023-10-31T03:58:26.255-07:00Comments on Street Smarts Marketing: What you don't know about publishing a book can take you from dream to nightmare overnight!Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-10484623.post-88465500766217614182007-08-15T10:01:00.000-07:002007-08-15T10:01:00.000-07:00Whenever I hear about people being taken advantage...Whenever I hear about people being taken advantage of it deepens my desire to educate people in order that they can make the best decision for their needs.<BR/><BR/>Kathleen Gage<BR/>The Street Smarts Marketer<BR/>www.streetsmartsmarketing.comKathleen Gagehttps://www.blogger.com/profile/09645458017529072072noreply@blogger.comtag:blogger.com,1999:blog-10484623.post-58436213023662535142007-08-15T09:56:00.000-07:002007-08-15T09:56:00.000-07:00Good article, Kathleen. Currently I am helping a 7...Good article, Kathleen. Currently I am helping a 74-year-old woman get away from a popular vanity publisher who gave her trouble at every turn before finally producing her less than beautiful children's book at an exhorbitant price. Live and learn.<BR/><BR/>Linda Austin<BR/>Moonbridge Publications<BR/>www.moonbridgebooks.comLinda Austinhttps://www.blogger.com/profile/12440198392313322295noreply@blogger.comtag:blogger.com,1999:blog-10484623.post-29520196873080471582007-08-13T13:04:00.000-07:002007-08-13T13:04:00.000-07:00I'm with you Diane. Many an aspiring author believ...I'm with you Diane. Many an aspiring author believes that one book will be the answer. The fact is, finding other revenue streams from the initial book, or as a connection to the book, is the way to go.<BR/><BR/>I coach people on developing presentations, information products, teleseminars and mentoring courses based on a theme, topic or title. And of course, a market.<BR/><BR/>Thanks for your comments. Very useful to the readers of my blog.<BR/><BR/>Kathleen Gage<BR/>The Street Smarts Marketer<BR/>www.streetsmartsmarketing.comKathleen Gagehttps://www.blogger.com/profile/09645458017529072072noreply@blogger.comtag:blogger.com,1999:blog-10484623.post-11807625635534300592007-08-13T12:59:00.000-07:002007-08-13T12:59:00.000-07:00Thank you, Kathleen and Kim both, for your posts a...Thank you, Kathleen and Kim both, for your posts and comments.<BR/><BR/>As a book publishing coach, I too am dismayed by how many companies prey off of the desire to publish a book. I have saved several clients from wasting thousands of dollars to publish books that they could not possibly market at the price they themselves were paying.<BR/><BR/>I wish there were a good way to get a book published. Unfortunately, given the history and state of book publishing, it's very difficult to make a living from books alone. However, with the advent of the internet and technology, I think it's actually finally possible to both publish and make a living from providing information--IF you're willing to "think outside the book."<BR/><BR/>I'm with you, Kathleen, regarding true self-publishing. However,it's a big project. Can be expensive. Best financed by creating other information products with higher profit margins--which is a big part of what I teach.<BR/><BR/>Diane Eble<BR/>http://www.wordstoprofit.com<BR/>http://www.yourbookpublishingcoach.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-10484623.post-22511753484536736792007-08-13T12:25:00.000-07:002007-08-13T12:25:00.000-07:00Hi Kim,Thanks for a great post. I agree, the "book...Hi Kim,<BR/><BR/>Thanks for a great post. I agree, the "book" really is more of a "booklet". Had the original publishing company been upfront with the author, he probably would have chosen a different route.<BR/><BR/>Unfortunately, I see people being frequently misled. It is nice to see your post and that you are concerned with the best interest of the author. <BR/><BR/>Bravo!<BR/><BR/>Kathleen Gage<BR/>The Street Smarts Marketer<BR/>www.streetsmartsmarketing.comKathleen Gagehttps://www.blogger.com/profile/09645458017529072072noreply@blogger.comtag:blogger.com,1999:blog-10484623.post-42527075773051216112007-08-13T12:21:00.000-07:002007-08-13T12:21:00.000-07:00This is so true. Marketing is everything, and it'...This is so true. Marketing is everything, and it's best if the author knows their market before they ever write a word.<BR/><BR/>I would like to present to you another publishing option which would have worked for the man with the 56 page document. Instead of publishing a book, he should have published a booklet. Booklets are a more affordable publishing option and they are very marketable as long as they contain valuable information. They are an easy way for the first time author to break into print without breaking the bank. It's too bad the author didn't know about this option before spending his money on a book that won't sell. <BR/><BR/>My company, Up & At 'Em Publications, is a full service publishing company devoted to publishing, marketing and fundraising with booklets. We not only help authors get into print, we give them many ideas as to how to reach their particular market. Successful authors will return to us to publish again, so it is in our best interest, as well as theirs, to give them some tips. <BR/><BR/>Kim Hillman<BR/>CEO of Up & At 'Em Publications<BR/>http://www.upandatempublications.comKim Hillmanhttps://www.blogger.com/profile/09670775096260251038noreply@blogger.com