tag:blogger.com,1999:blog-104846232024-03-07T15:14:55.841-08:00Street Smarts MarketingKathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.comBlogger214125tag:blogger.com,1999:blog-10484623.post-56585151005538928782008-04-30T09:54:00.000-07:002008-04-30T09:58:10.862-07:00Go to The Marketing Mindset<div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong>This blog is no longer in use. Please go to</strong></span></div><div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong></strong></span> </div><div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong><a href="http://themarketingmindset.com/">http://themarketingmindset.com/</a> to go to my new blog, </strong></span></div><div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong></strong></span> </div><div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong>The Marketing Mindset.</strong></span></div><div align="center"><strong><span style="font-family:Trebuchet MS;font-size:180%;color:#cc0000;"></span></strong> </div><div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong></strong></span></div><div align="center"><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong>Thank you</strong></span></div><div align="center"><br /><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"><strong>Kathleen Gage</strong></span></div><span style="font-family:trebuchet ms;font-size:180%;color:#cc0000;"></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-23612365250647462112008-04-03T09:11:00.000-07:002008-04-03T09:14:56.307-07:00Author of Money and Manifesting, Dyan Garris, shares insights<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWGIK7dr5pUkJbpbbynklr_P5tzfHGEakU3_abUjU5CPOOR2Z75WkEDv1fyjI6MvQhuivUbYnXxFrfLoGXXRENOacJQNkt4lG7w5-g4GTB_CkJkv5hKadtNMwIW69QiPgy1v6/s1600-h/dyan+garris+book.jpg"><img id="BLOGGER_PHOTO_ID_5185052953641839746" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 121px; CURSOR: hand; HEIGHT: 168px" height="168" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhWGIK7dr5pUkJbpbbynklr_P5tzfHGEakU3_abUjU5CPOOR2Z75WkEDv1fyjI6MvQhuivUbYnXxFrfLoGXXRENOacJQNkt4lG7w5-g4GTB_CkJkv5hKadtNMwIW69QiPgy1v6/s320/dyan+garris+book.jpg" width="138" border="0" /></a><br /><div><a onclick="window.open(this.href, '_blank', 'width=68,height=75,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://streetsmartsmarketing.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/02/dyan_garris_head_shot.jpg"></a><span style="font-family:verdana;font-size:85%;">Not only have I had the opportunity to read the new book by Dyan Garris called Money and Manifesting, I had the honor of interviewing her. Ms. Garris incorporates her years as an energy worker with her clear understanding of what it takes to manifest the abundance many people desire. Her book is perfect for anyone who equates money to power and self-worth would be attracted to manifesting money. </span></div><br /><div><span style="font-family:verdana;font-size:85%;">Over the next few minutes you have the opportunity to get to know more about Dyan Garris. I'm sure once you finish reading the interview you will want to get your own copy of Money and Manifesting. </span></div><br /><div><span style="font-family:verdana;font-size:85%;"></span></div><div><a href="http://streetsmartsmarketing.typepad.com/street_smarts_marketing_p/2008/04/author-of-money.html"><span style="font-family:verdana;font-size:85%;">Click here </span></a><span style="font-family:verdana;font-size:85%;">to read the entire interview </span></div>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-59738694966455391922008-01-08T07:11:00.000-08:002008-01-08T07:14:01.375-08:00A conversation with Dr. Kimberly Marooney<span style="font-family:verdana;font-size:85%;">Please join me today as I share an intimate conversation with Dr. Kimberly Marooney about how life challenges can become Inspired Work. We will share insights from an experience that not only changed the lives of many, but was the catalyst for my book, The Law of Achievement.<br /><br />Tuesday, January 8, 2008<br />5 p.m. Pacific<br /></span><a href="http://www.instantteleseminar.com/?eventid=1419546"><span style="font-family:verdana;font-size:85%;">http://www.instantteleseminar.com/?eventid=1419546</span></a><br /><span style="font-family:verdana;font-size:85%;">Phone-Number to Dial: 218-486-3695 Use Conference ID: 478394# </span><br /><span style="font-family:verdana;font-size:85%;"><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq7vrA4TTop3DkPMGn1nSumwM97mqBwOGhf0BJ7q9AmMxJbvJeXMlJwCvVgNpXQNe6RO9QYkSySH94pWizG7S9w3tNI-ZMZI8mEbbauF7Ye2OhwumfHoFWEOKfiPilE0qfLsIl/s1600-h/al-cover-med.jpg"><img id="BLOGGER_PHOTO_ID_5153124006132981202" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq7vrA4TTop3DkPMGn1nSumwM97mqBwOGhf0BJ7q9AmMxJbvJeXMlJwCvVgNpXQNe6RO9QYkSySH94pWizG7S9w3tNI-ZMZI8mEbbauF7Ye2OhwumfHoFWEOKfiPilE0qfLsIl/s320/al-cover-med.jpg" border="0" /></a>Rev. Dr. Kimberly Marooney is a gifted author, mystic, workshop leader, spiritual counselor, and radio host. Since 1992, she has helped hundreds of thousands of people world wide open to God's love, heal and move forward on their life paths. Dr. Marooney is the best-selling author of three powerful books for self transformation: Angel Blessings, Your Guardian Angel, and Angel Love.<br /><br />To learn more about Kimberly Marooney please visit </span><a href="http://www.kimberlymarooney.com/"><span style="font-family:verdana;font-size:85%;">http://www.kimberlymarooney.com/</span></a>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-91473596006902341112007-12-28T05:14:00.000-08:002007-12-28T05:36:14.350-08:00Author, Kristen Collier, shares insights into her writing<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW22Q4Q8eH3Kz-18cozm42sxOX_cNvI0F9qC8EdgsnNiUKcMyZFyykV9hxPvdHSvoOJSLZWX0-tSOBC89F-ot-XCVvgLUTgX-gmKqQtzI2437CPm0MqnusaufQhWFJ32WDwpmc/s1600-h/Kristen+Collier.jpg"><img id="BLOGGER_PHOTO_ID_5149014538474495394" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 107px; CURSOR: hand; HEIGHT: 147px" height="175" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW22Q4Q8eH3Kz-18cozm42sxOX_cNvI0F9qC8EdgsnNiUKcMyZFyykV9hxPvdHSvoOJSLZWX0-tSOBC89F-ot-XCVvgLUTgX-gmKqQtzI2437CPm0MqnusaufQhWFJ32WDwpmc/s320/Kristen+Collier.jpg" width="215" border="0" /></a><span style="font-family:verdana;font-size:85%;">I am pleased to introduce novelist and children's book author, <strong>Kristen Collier</strong>, to my readers. Ms. Collier is from Grand Haven, Michigan where she lives with her husband, Kevin.<br /></span><br /><span style="font-family:verdana;font-size:85%;">Kristen is the writer in the family and Kevin illustrates the book. A great combination that works very well for this dynamic duo.</span><br /><span style="font-family:verdana;font-size:85%;"><strong><br />Tell us about yourself.</strong><br />I’m married to author/illustrator Kevin Collier, which is great. It’s fun working on books together and watching him draw. He’s so wonderful and is my biggest fan. We spend just about all of our spare time on book stuff, hoping that one day it’ll become a full time gig. I started writing about five years ago, and it took that long just to find a publisher for my children’s picture book. So to all aspiring writers out there—never give up!<br /><br />We live in Grand Haven, MI, with our son, Jarod. Grand Haven is a sleepy little bedroom town on the shores of Lake Michigan. Western Michigan is very Christian, a great place to raise a family, so we’re really sheltered here. The people are very relaxed, and very happy, so it’s just an all around nice place to live.<br /><br />Kevy works a day job at the local newspaper, and I’m working in retail right now, but am training to substitute as a librarian at the local schools, which is a blast! Next year some people are retiring, so I’m hoping that I’ll be able to get in at one of the schools next fall. It’s so exciting being around all those children’s books that I grew up with and loved as a kid—such great memories! And working with the kids in this laid-back town is so nice—they’re sooooo sweet. So hopefully in August I’ll be able to substitute or get a full time librarian job. And then maybe down the road one day I’ll be able to be a full time writer. </span><br /><span style="font-family:verdana;font-size:85%;"><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJy27XNX9NVnRJtBxP0shN-9i1jXjgcIyUBWmtc73vya6BRfaGuWU6h8FCJvB6aoSbYsBXScTf2dF2baATw2-3qrfKUzEQ9rFXtqHXi-d5OBkedh7nfdhbDZ8x1wpf_P0ZeCCr/s1600-h/JoyTheJellyfish+book+cover.jpg"><img id="BLOGGER_PHOTO_ID_5149016372425530802" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 118px; CURSOR: hand; HEIGHT: 139px" height="139" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJy27XNX9NVnRJtBxP0shN-9i1jXjgcIyUBWmtc73vya6BRfaGuWU6h8FCJvB6aoSbYsBXScTf2dF2baATw2-3qrfKUzEQ9rFXtqHXi-d5OBkedh7nfdhbDZ8x1wpf_P0ZeCCr/s320/JoyTheJellyfish+book+cover.jpg" width="128" border="0" /></a><br /><strong>What inspired you to write your first book?</strong><br />I’m originally from Ohio. One night, five years ago, I was in the Broadview Heights, Ohio library, waiting to take a test for a job. I’d heard that if you write your goals down you’re more likely to achieve them, so I pulled out the only piece of paper in my purse—an envelope—and wrote down on the back of it my goals: a horse farm, a godly husband, even what kind of bridle and saddle I wanted. The next day the story for “King of Glory” came to me, complete, in my head. It was like God was saying to me, “I’m going to help you make your dreams come true, but you’re going to have to work for it.”<br /><br />I wrote the whole thing in under a month, and have been writing ever since.<br /><strong></strong></span><br /><span style="font-family:verdana;font-size:85%;"><strong>How many books have you written?</strong><br />Two that are published, but about six or so manuscripts.<br /><br /><strong>How do you decide on their topic?</strong><br />The first one came to me, and the second, a picture book called “The Day Jarod Met Jesus,” (a picture book about the Second Coming as told through a child’s eyes), I don’t remember how that one came to me. Most of the other manuscripts I wrote with Kevy. He came up with the ideas for them. There are a few manuscripts that I’ve done on my own, but I always run them past him and he helps me either fine-tune the writing, or add to them in some way.<br /><br /><strong>What works best to keep you focused and on track?</strong><br />For now, our agent is sitting on a pile of manuscripts that he’s shopping, so I’m mostly doing promotional stuff. And I get bored if I don’t move forward, so that keeps me focused. Plus, Kevin has been lining up a bunch of interviews and short stories for various online magazines for my “Joy the Jellyfish” picture book, so that keeps me working on that series.<br /><br /><strong>Do you write to make money or for the love of writing?</strong><br />Sometimes it’s both. I’m not one of those people who’ve always wanted to be a writer. In fact, that’s one of my pet peeves about “writers,” because I personally feel that the people who’ve always wanted to be writers are really boring people. They live to write—they haven’t lived. I think, how can you have anything interesting to say unless you’ve lived life? If their whole focus is writing, they don’t have many life experiences.<br /><br />There are some writers who spend 8 to 12 hours a day writing! I say, “When are you living if you’re spending that much time writing??” When are you taking care of your family? When are you going out and having fun? When are you learning a new skill or sharing your life with someone? It’s those sorts of life experiences that make you an interesting person. So a “writer” often ends up being a boring person, because it’s all in their imagination. They don’t have the emotional depth because they’ve never really lived.<br /><br />Enough about that. So, yes, I write sometimes for the money, but it’s one of those things that when I’m doing it I enjoy it, although it’s work. I’m not a natural writer—I didn’t even start until my early thirties—but I’ve been working to improve my skill for five years now, and am getting some good comments, so my hard work is paying off. I don’t write for enjoyment, but I enjoy it when I’m doing it. It’s pleasing when I can see that I’ve honed my skill. That’s rewarding. And my end goal is to create a story that the reader enjoys. That’s rewarding also. It’s, I guess, the proverbial definition of a labor of love: it’s hard work for me, it doesn’t come natural, but while I’m doing it I enjoy it.<br /><br />One type of writing that I didn’t enjoy that much was writing articles for papers. I always did articles that pertained in some way to my interests—such as a religion column I used to write. But the fiction stories are much more fun to write.<br /><br /><strong>What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?</strong><br />Hmmmm—basically we do a lot online. I’m not sure what you mean by traditional, as marketing has really shifted to online sales for much of everything these days. Most books are sold online now. But I’ve read “Joy the Jellyfish” to some classes in local schools, and that has helped. But most has been online, however. Reviews are always great, so I’m really happy that they’re starting to come out now. The reviews are online, though.<br /><br /><strong>What are some unique methods?</strong><br />Because I’m married to my illustrator, he’s created a website that has some great free downloads for kids. When I did the book readings in schools, he did a coloring page that I handed out (which the children were thrilled to have!), and that had the website listed on it. The hits on the site went up a lot during that week I was in the schools, so that helped a lot. And along with the coloring page, there are some other activities, such as dot-to-dots, mazes, word searches, etc., all free, so the kids will want to come back to the site. And there are links to the interviews and some online stories as well, so if the kids like the book, they can go online and read some free short stories about Joy.<br /><br />There is even a trailer, with music, that a guy in CA did for the book, so that’s cool. An author that Kevin illustrated a book for is in commercials, so he did that for us. And Kevin did some animations. So, between the animations, activities, interviews, and online stories, there are a lot of fun things for interested kids to do on the site. And they’re all free, so that’s a great way to spread the word. One more thing—there are links to real pictures of the undersea creatures in the story, so there is an educational aspect to the site also. Kids can click on the picture of the real sea creature and they’re taken to the Wikpedia page that teaches them about the real creature. I wanted it to have educational aspects as well as entertainment, to make it a well-rounded website.<br /><br /><strong>Do you sell through a website?</strong><br />There’s a button to click on to take you to the page on Amazon in which you can purchase it. </span><br /></span><a href="http://kristenlcollier.blogspot.com/"><span style="font-family:verdana;font-size:85%;">http://kristenlcollier.blogspot.com/</span></a><span style="font-family:verdana;font-size:85%;"><br /><br /><strong>Do you plan on writing additional books?</strong> </span><br /><span style="font-family:verdana;font-size:85%;">Y</span><span style="font-family:verdana;font-size:85%;">ep, there are some other manuscripts in various stages of completion, and the publisher for “Joy the Jellyfish” wants a sequel sometime in the future, so that’ll be fun. For now, though, I’m focusing on the marketing, and online stories for Joy. There will be one coming out in Jan. that will be on some online magazines. In Feb. another story is going to be the cover of an online children’s magazine, so if the kids like Joy, there are a few online stories in which they can read about her and her undersea friends.<br /><br /><br /></span><span style="font-family:verdana;font-size:85%;"></span><span style="font-family:verdana;font-size:85%;"></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com2tag:blogger.com,1999:blog-10484623.post-13138699944292122172007-12-20T17:26:00.000-08:002007-12-20T17:32:15.618-08:00How long can we expect virtual assistants to stick?<span style="font-family:verdana;font-size:85%;">Many speakers, trainers, authors and consultants need to expand their business, but are not in a position to hire a full time employee. A viable solution is to contract a VA - Virtual Assistant. Many a business has flourished with the right VA. On the other hand, how do you know how long one will stay with your company. This question was addressed by Gayle Buske, president and CEO of Team Double-Click. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;"><strong>How long can we expect virtual assistants to stick?</strong> </span><br /><span style="font-family:verdana;font-size:85%;">by Gayle Buske</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">My answer is always the same: “it depends.” It depends on many things. But first we need to realign our thinking a little bit and better understand today’s workforce.</span><br /><span style="font-family:verdana;font-size:85%;"><br />As a small or home-based business owner, are you basing your perception of how long a worker stays in a position on your own work history? Personally, when I take on a position I intend to stay with it - I don’t give up. I’ve enjoyed lengthy tenures at my places of employment throughout my career.<br /><br />What we need to remember though is that everyone is not like us. Especially the current workforce. I mentioned in a previous article that the days of staying in your job for the rest of your life are long gone. As business owners, we tend to forget that and we are frustrated by it.<br /><br />A recent study said that the average tenure in a job for Generation Y is 18 months. That’s realistically the max you can expect someone - anyone, bricks-and-mortar or virtual, to stick with a job. Let’s leave that thought to stew for a while and talk about the “that depends” I mentioned earlier.<br /><br />Depends on what?<br />Things change in people’s lives - everyone’s lives. Mine and yours and your virtual assistant’s. Think back to the reasons you have changed jobs in the past. What things in your past have caused a need for job changes? Pregnancy, sudden depression, death in the family, shift in financial obligations, relocation, change of career goals, a decision to go back to college, ill parents, ill children, ill spouse? Of course, and there are many more. Your virtual assistant is a human being too and they’re also subject to all of these normal human occurrences.<br /><br />Any one of these or many more reasons are cause for a virtual assistant to move on elsewhere or even stop working altogether.<br /><br />Job likeability.<br />You’ve got to like your job. I hope we can all agree on that. If you don’t like what you’re doing you’re not going to do your best and you’re always going to be shopping for a better job or better opportunity. Virtual assistants, as with bricks-and-mortar assistants, are not immune. I’m not talking about being a virtual assistant in general - though that happens too - where a virtual assistant decides she can’t handle the isolation and hangs up her computer. I’m talking about all of the tasks a virtual assistant does on a daily basis. For one client she may answer phones, for another she may do data entry, and for yet another she may be asked to cold call. If she doesn’t like those duties she’s not going to like the job and will ask for reassignment or quit entirely.<br /><br />Boss likeability.<br />For me, the only one I didn’t stick with for a good length of time was one where I was treated like a prisoner in a concentration camp, neck breathed down and so on. I left one day for lunch and never looked back. Have you ever had a boss you just couldn’t stand? How about one with whom you just couldn’t see eye-to-eye. Or maybe there was the one you always thought was creepy or shifty. Would you stick with a boss that gave you those feelings? Certainly not! Yet we expect our virtual assistants to do that and we can’t. With 6.6 billion people in the world every one of them is not going to like each and every one of us. And you’re not going to like every one of them either.<br /><br />Determining your needs.<br />At Team Double-ClickSM, our job, as we see it is this: to help you determine your needs in a virtual assistant; to locate the best virtual assistant for you, our client, based on your personality needs as well as your skills needs; to locate problem virtual assistants and send them packing before they do damage to you; to nurture the relationship between you and your virtual assistant; alert you to potential problems with a virtual assistant; to stand by what we do and what we offer; and locate a new virtual assistant for you should things not work out. Now, sometimes the virtual assistants we contract don’t like this. This is when we become “Big Bad Team Double-ClickSM”. You see, we’re the good guys when we’re offering work to virtual assistants. However, when we have to take that work away or ask a virtual assistant for reimbursement for a client due to negligence in their actions, we’re no longer popular with that virtual assistant. This quite often causes a virtual assistant to quit. In order to protect you, our client, sometimes we have to tick people off to do it.<br /><br />Theft. Yes, theft. Team Double-Click is a virtual staffing agency - we’re the middleman. We work hard to do the best by our clients and locate quality virtual assistants for them. And theft does happen - even from virtual assistants who’ve shown no signs of being anything but above board. If finances get tough, the first thing most people want to do is cut out the middleman. Why? Usually to make more money of course! While we do our best to prevent it from happening, it does from time to time happen that a virtual assistant will attempt to steal a client - to make more money. I’m sure you can see how this opens a whole can of worms here and can easily mess things up for other clients. My question to you: would you want to directly hire a person with that kind of track record? Could you really trust they wouldn’t try to steal something from you later on down the road? I wouldn’t.<br /><br />A virtual assistant (let’s call her Jane) recently successfully stole a client (let’s call him Dick) from Team Double-Click. In this instance, rather than enter into a lengthy legal battle with Dick and Jane, we let it go. We of course discussed with Dick the potential for Jane the Thief to repeat her history again in the future. Three months later Dick came back and said “Gayle, Jane just stole from me - she embezzled my funds in fact.” While I felt badly for Dick we predicted that this could happen which is why we’d warned him. Dick chose not to listen to our years of experience and the information we had available.<br /><br />Popularity.<br />Most virtual assistants are contracted - not employed. As with most contractors (think home builders, highway builders, and other competitive bidders) we too at Team Double-Click impose restrictions, benchmarks, and even penalties on our contractors for lack of performance. Again, this sometimes makes us unpopular and can cause a virtual assistant to quit.<br /><br />Knowing what causes people to leave should help you better understand how long a virtual assistant may stay in a position. About 25% of our virtual assistants have been with us and the same clients for well over a year and many more approaching the one year mark. In fact, earlier this year one of our virtual assistants retired from Team Double-Click and the client she was assigned, after being with him for more than three years.<br /><br />So when asked “how long can I expect my virtual assistant to stay with me?” I always say, “It depends. As long as nothing goes wrong and there is no reason for the virtual assistant to leave, he or she will most likely stay.”<br /><br />Gayle Buske is the co-founder, president and CEO of Team Double-Click, one of the country’s foremost virtual staffing agencies. As the head of a virtual staffing agency with over 29,000 virtual professionals in its pool, Buske is uniquely qualified to aid clients’ growth through virtual outsourcing as well as speak to the ins and outs of the industry.<br /><br />For more information, visit </span><a href="http://www.teamdoubleclick.com/" target="_blank"><span style="font-family:verdana;font-size:85%;">http://www.teamdoubleclick.com</span></a><span style="font-family:verdana;font-size:85%;"> or phone 888.827.9129.<br /></span><br /></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-7510188240497322662007-12-20T14:24:00.000-08:002007-12-20T14:29:48.911-08:00The world of author tours is changing rapidly<span style="font-family:verdana;font-size:85%;">I just received a notice from Allison Nazarian about how traditional author tours are changing - and fast. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">Here's what Allison sent me that she found during one of her web searches. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">AUTHOR BOOK TOURS SWITCHING TO ELECTRONIC CONTACT. The traditional author tour has been in decline: Fewer writers are being sent out, and those who do tour make fewer stops. Among the many reasons for this shiftare marketing tools that have made it possible to orchestrate a virtual encounter, without the hassle or expense of travel. Publishers and authors are now touting books through podcasts, film tours, blog tours, bookvideos, and book trailers. See </span><a href="http://www.csmonitor.com/2007/1130/p12s02-bogn.html" target="_blank"><span style="font-family:verdana;font-size:85%;">http://www.csmonitor.com/2007/1130/p12s02-bogn.html</span></a><span style="font-family:verdana;font-size:85%;"> </span><br /><p><span style="font-family:verdana;font-size:85%;">Thanks Allison for this great information. </span><span style="font-family:verdana;font-size:85%;">Allison is a professional copywriter and always on the lookout for the latest trends. Allison sets herself apart by constantly providing great information to her readers. You can read more about Allison at <a title="http://www.getitinwriting.biz/" href="http://www.getitinwriting.biz/">http://www.getitinwriting.biz/</a> or <a title="http://www.getitinwriting.biz/blog" href="http://www.getitinwriting.biz/blog" target="_blank">www.GetItInWriting.biz/blog</a> </span></p><p><span style="font-family:verdana;font-size:85%;">In success,</span></p><p><span style="font-family:verdana;font-size:85%;">Kathleen Gage<br />The Street Smarts Marketer<br /><a href="http://www.streetsmartsmarketing.com/">http://www.streetsmartsmarketing.com/</a></p></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-5222211583096314852007-12-18T17:51:00.000-08:002007-12-18T17:53:47.410-08:00Did you hear the recording of The Blog Squad and The Street Smarts Marketer<span style="font-family:verdana;font-size:85%;">Last evening The Blog Squad and the Street Smarts Marketer had over 700 people registered for our teleseminar on The 5 Traps of Internet Marketing that Can Derail Your Business. Afterwards, many registered for our 4-week mentoring teleseries starting January 7, 2008:</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">To gain access to the free recording and check out our mentoring course go to: </span><a href="http://www.biztipsblog.com/2007/12/3-tools-for-onl.html"><span style="font-family:verdana;font-size:85%;">http://www.biztipsblog.com/2007/12/3-tools-for-onl.html</span></a><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">In success </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-67917178835702165672007-12-16T09:25:00.000-08:002007-12-16T09:31:33.350-08:00What to do if someone questions your integrity<span style="font-family:verdana;font-size:85%;">Over the last few weeks, Patsi Krakoff and Denise Wakeman aka The Blog Squad and I have been working on a very important project. We are hosting a free telesminar on Monday, December 17, 2007 about Internet Marketing Traps That Can Derail Your Business. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">The Blog Squad set up the process so that we could collect comments and questions from people who register. One question we got was the following...</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;color:#990000;">"Why should we believe that you are any better that the other Internet marketers. They will claim how much they make. So what other criteria can we use to evaluate the validity of your claims?"</span><br /><span style="font-family:verdana;font-size:85%;color:#990000;"></span><br /><span style="font-family:verdana;font-size:85%;">Valid question. Go to </span><a href="http://www.biztipsblog.com/2007/12/internet-expert.html"><span style="font-family:verdana;font-size:85%;">http://www.biztipsblog.com/2007/12/internet-expert.html</span></a><span style="font-family:verdana;font-size:85%;"> to read my response. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">If you haven't registered for the free teleseminar yet, you still have time to do so by visiting </span><a href="http://www.blogsquadteleseminars.com/5traps/"><span style="font-family:verdana;font-size:85%;">http://www.blogsquadteleseminars.com/5traps/</span></a><br /><br /><span style="font-family:verdana;font-size:85%;">In success,</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-63315369758539045362007-12-14T17:54:00.000-08:002007-12-14T17:56:12.172-08:00Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-7796195727396062052007-12-14T13:14:00.000-08:002007-12-14T13:23:17.960-08:00Poll reveals 30% of people don't know how to market on the<p><span style="font-family:verdana;font-size:85%;">What is one of the greatest challenges businesses today? Almost 30% of respondents to a poll on BizTipsBlog.com say they don't know how to market their business on the Web. </span></p><p><span style="font-family:verdana;font-size:85%;">This information comes from my collegues, Patsi Krakoff and Denise Wakeman aka The Blog Squad. To read the full story go to </span><a href="http://www.expertclick.com/NewsReleaseWire/default.cfm?Action=ReleaseDetail&ID=19208"><span style="font-family:verdana;font-size:85%;">http://www.expertclick.com/NewsReleaseWire/default.cfm?Action=ReleaseDetail&ID=19208</span></a></p><p><span style="font-family:verdana;font-size:85%;">In response to this staggering statistic, The Blog Squad and The Street Smarts Marketer are hosting a free teleseminar on Monday, December 17, 2007 at 6 p.m. Eastern to provide an overview of what people need to be aware of when taking their business online. Details and registration are at </span><a href="http://www.blogsquadteleseminars.com/5traps"><span style="font-family:verdana;font-size:85%;">www.blogsquadteleseminars.com/5traps.</span> </a></p><p><span style="font-family:verdana;font-size:85%;">Kathleen Gage<br />The Street Smarts Marketer<br /></span><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a></p>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-76990175560725726492007-12-09T19:28:00.000-08:002007-12-09T19:32:58.218-08:00I don't have any money and I don't know where to start.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheRwgAfgYZXLuu748RvY3rXyZYRGc-6VRrPhWh_O68PSepD70PnKR-vUOyQzBjOmL8HrOSZwJOlB6KFxkav9ngKpwQrFgOoXoU3-xv0A_70LoydSjVC1qJ3lvW4ePa1SFlZLC0/s1600-h/dw_0178cropwb.jpg"><img id="BLOGGER_PHOTO_ID_5142181749308151090" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 114px; CURSOR: hand; HEIGHT: 139px" height="139" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheRwgAfgYZXLuu748RvY3rXyZYRGc-6VRrPhWh_O68PSepD70PnKR-vUOyQzBjOmL8HrOSZwJOlB6KFxkav9ngKpwQrFgOoXoU3-xv0A_70LoydSjVC1qJ3lvW4ePa1SFlZLC0/s320/dw_0178cropwb.jpg" width="118" border="0" /></a><br /><br /><span style="font-family:verdana;font-size:85%;">Denise Wakeman of The Blog Squad had a great post on one of her blogs. It has to do with a poll we have been conducting. The post was so good, I couldn't help but take most of it for this post....</span><br /><br /><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">I don't have any money and I don't know where to start.</span><br /><span style="font-family:verdana;font-size:85%;"><br />It's been interesting to watch the results of our </span><a href="http://www.biztipsblog.com/2007/12/internet-market.html"><span style="font-family:verdana;font-size:85%;">current poll</span></a><span style="font-family:verdana;font-size:85%;"> as people vote to let us know where they are having trouble with marketing their business on the Internet.</span><br /></span><span style="font-family:verdana;font-size:85%;"><br /><br />The past two days the "winners" have been:<br /><br />I don't have any money so how can I start an Internet-based business?<br /><br />I don't know where to start.<br /><br />Interesting.<br /><br />There are so many free resources and tools on the 'net, it perplexes me that people feel they don't have the resources to get started. I know they do.<br /><br />So that leaves me with "I don't know where to start." I think that gives us a better picture of what's going on.<br /></span><a id="more"></a><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span></a><span style="font-family:verdana;font-size:85%;">, Patsi and I are carefully monitoring this poll and are having daily IM chats, emails and phone conversations about the best way to address these issues in </span><a href="http://www.blogsquadteleseminars.com/5traps"><span style="font-family:verdana;font-size:85%;">our free teleseminar</span></a><span style="font-family:verdana;font-size:85%;"> on December 17. </span><br /><span style="font-family:verdana;font-size:85%;"><br /><br />Last night, Kathleen and I were exchanging emails about when we were first starting out online, with literally no money, how we took risks, made scary investments in mentoring, marketing programs and tools, and a lot of desire to teach, share, coach and have our own businesses. For me, it started in 1996. I didn't know anything.<br /><br /><br /><br />Read the rest of Denise's post at <a href="http://www.biztipsblog.com/2007/12/i-dont-have-any.html">http://www.biztipsblog.com/2007/12/i-dont-have-any.html</a><br /><p>She reveals some great insights. </p><br />Kathleen Gage<br />The Street Smarts Marketer<br /><br /><br /></span><br /></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com4tag:blogger.com,1999:blog-10484623.post-33421405968189716052007-12-06T14:22:00.000-08:002007-12-06T14:25:29.474-08:00Take our poll on the traps of Internet Marketing<span style="font-family:verdana;font-size:85%;">Inquiring minds want to know….</span><br /><br /><span style="font-family:verdana;font-size:85%;">If you could select the #1 Internet Marketing Trap….What is yours? </span><br /><br /><span style="font-family:verdana;font-size:85%;">Would you help out and take our poll? </span><br /><br /><span style="font-family:verdana;font-size:85%;">Click here to select your answer.<br /></span><a href="http://www.biztipsblog.com/2007/12/internet-market.html"><span style="font-family:verdana;font-size:85%;">http://www.biztipsblog.com/2007/12/internet-market.html</span></a><br /><br /><span style="font-size:85%;"><span style="font-family:verdana;">While there, you can register for the FREE teleseminar on how to avoid the 5 most common traps.</span> </span><br /><span style="font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">In success,</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span><br /><span style="font-size:85%;"></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com2tag:blogger.com,1999:blog-10484623.post-2325335698428003592007-11-30T18:12:00.000-08:002007-11-30T18:14:30.388-08:00FREE teleseminar with The Blog Squad and much more in the Street Smarts Marketing Ezine<span style="font-family:verdana;font-size:85%;">What a great month it is going to be. Not only will we be enjoying lots of great Holiday Festivities, I have some wonderful events coming up.<br /><br />All You Law of Attraction Fans & Lovers of the best-selling book and blockbuster hit DVD movie, 'The Secret'… On December 5th I am joining Jeanna and Eva in their Expert Series.<br /><br />They have had wonderful guests like Bob Doyle, James Ray, John Dimartini, Ken Foster already. Not to worry. Even if you missed all the other shows you have a chance to still join in on this amazing program.<br /><br />Another exciting event is the one I am doing with my good friends and colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad™. During this fast-paced, content driven session you will Discover the 5 Internet Marketing Traps That Can Derail Your Business<br /><br />FREE Teleseminar featuring The Blog Squad™ and yours truly, The Street Smarts Marketer™<br /><br />I am partnering with The Blog Squad™ to present this important class about how you can get your business on track to make a lot of money using the Internet in 2008.<br /><br />Among many other things, we'll share with you the one thing you absolutely must avoid if you want to be viewed as a credible expert by your potential customers.<br />Find out about these events and much, much more in my December Street Smarts Marketing Ezine. Click here </span><a href="http://www.turningpointpresents.com/newsletters/enewsdecember2007.htm"><span style="font-size:85%;"><span style="font-family:verdana;">http://www.turningpointpresents.com/newsletters/enewsdecember2007</span>.htm</span></a><br /><span style="font-size:85%;"></span><br /><span style="font-family:verdana;"><span style="font-size:85%;">Kathleen Gage</span><br /><span style="font-size:85%;">The Street Smarts Marketer</span> </span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-90487894058985906902007-11-29T06:50:00.000-08:002007-11-29T06:57:44.294-08:00Build A Multi-Million Dollar Business<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSvJMByYK9fyVdB2Ipmez59gnzTild86MTv6lrIsHlusl7-NkidXLJ54UU2_HK4jHuKm5jBLsFnllFP9eg8KKw-gU5FaAdG81R4GdFmXsv5pggqrTj1SqamqOZtOP3Riy-ggpz/s1600-h/joeebookcover7+copy.jpg"><img id="BLOGGER_PHOTO_ID_5138276418990063634" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" height="172" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSvJMByYK9fyVdB2Ipmez59gnzTild86MTv6lrIsHlusl7-NkidXLJ54UU2_HK4jHuKm5jBLsFnllFP9eg8KKw-gU5FaAdG81R4GdFmXsv5pggqrTj1SqamqOZtOP3Riy-ggpz/s320/joeebookcover7+copy.jpg" width="129" border="0" /></a> <span style="font-family:verdana;font-size:85%;">"Are my thoughts and actions moving me closer or further away from my goals?" </span><div><br /><div><span style="font-family:verdana;font-size:85%;">This quote comes from Dr. Joe Capista. Dr. Capista has successfully built a multi-million dollar business. When I asked him why most people never achieve their financial goals he simply said, "Their goals and their actions do not match." </span><br /><span style="font-family:verdana;font-size:85%;"></span></div><div><span style="font-family:verdana;font-size:85%;">To access an excellent eBook by Dr. Capista called, <strong><em>Build A Multi-Million Dollar Business</em></strong> go to </span><a href="http://www.joecapista.com/"><span style="font-family:verdana;font-size:85%;">www.joecapista.com</span></a> </div><br /><div><span style="font-family:verdana;font-size:85%;">My best,<br /></span><span style="font-family:verdana;font-size:85%;">Kathleen Gage<br /></span><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer </span><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a> </div></div>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-90500947344070446142007-11-27T14:58:00.000-08:002007-11-27T15:09:28.297-08:00The Blog Squad and The Street Smarts Marketer are set for something HUGE!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNtTSKG-vuGWsaadt5eGRilzd3Q4joR5zexY7052zLWcCyEqUVEfYKFBsbBXEzmuE67CtTzor6ZhTHVofpFBH5XDY6zQDMaOYoagXBUGwY9tPy_epY1g83POsWsW7BOnSbetFp/s1600-h/BlogSquadLOGO160wG.jpg"><img id="BLOGGER_PHOTO_ID_5137660632348966882" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNtTSKG-vuGWsaadt5eGRilzd3Q4joR5zexY7052zLWcCyEqUVEfYKFBsbBXEzmuE67CtTzor6ZhTHVofpFBH5XDY6zQDMaOYoagXBUGwY9tPy_epY1g83POsWsW7BOnSbetFp/s320/BlogSquadLOGO160wG.jpg" border="0" /></a><span style="font-family:verdana;font-size:85%;">Not long ago I had a conversation with my colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad about how many people really want to make money using the Internet, but never will. It's not for lack of desire, it's for lack of something else.</span> <div><span style="font-family:Verdana;font-size:85%;"></span></div><br /><div><span style="font-family:Verdana;font-size:85%;">We had plenty of time to talk about what this something else is while we enjoyed a leisurely dinner at the Westin Hotel in Los Angeles. It is the one thing we see over and over in people who struggle to fufill their dreams of making money using the Internet. </span></div><div><span style="font-family:verdana;font-size:85%;"></span></div><br /><div><span style="font-family:verdana;font-size:85%;">What is that something else? You are soon to find out. The Blog Squad and The Street Smarts Marketer (yours truly) are joining forces on December 17th from 3 - 4 p.m. PST for somethng very, very exciting. </span></div><div><span style="font-family:verdana;font-size:85%;"></span></div><br /><div><span style="font-family:verdana;font-size:85%;">Mark your calendar - more information to follow. </span></div><div><span style="font-family:Verdana;font-size:85%;"></span></div><div><span style="font-family:verdana;font-size:85%;"></span></div><div><span style="font-family:verdana;font-size:85%;">Kathleen Gage<br /></span><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer<br /></span><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:verdana;font-size:85%;"> </span></div>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com2tag:blogger.com,1999:blog-10484623.post-29442853461458898402007-11-26T07:53:00.000-08:002007-11-26T07:55:29.388-08:00Is Blogging Necessary?<span style="font-family:verdana;font-size:85%;">Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position.<br /><br />In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility. Some of the primary reasons to have a blog and to blog are to build expert status, reach a global market, increase customer and media relations, keep your market informed on what is happening with your company and industry, establish market perception and rank high on the Search Engines.<br /><br /><strong>Determine the Purpose</strong><br />Are you blogging because this is the latest and greatest fun idea someone on your team thought of or is this a viable part of your overall branding and marketing strategy? If a blog is simply another whimsical idea, you are likely blogging for the wrong reason. If, on the other hand, this is a part of your overall marketing strategy make sure you are strategic in your process.<br /><br /><strong>Blog Consistently</strong><br />To be effective you need to blog on a fairly regular basis. Your postings can be short, but need to be relative to your purpose. Many bloggers post information from other sites as a way to keep their readers informed on a particular topic. When you post information from another resource you absolutely must reference where you got the information from.<br /><br />You can blog about new product releases, plans your company has, articles of interest and even what your competition is up to. The more valuable the information the more you will build a dedicated readership.<br /><br /><br /><strong>Driving Visitors<br /></strong>There are a number of effective ways to get people to view your blog. One is to use key words relative to your market and industry. Whenever you post something you want to include those key words.<br /><br />Next you can announce your blog in your company newsletter, through media releases, to your current opt-in subscribers and in any advertising you do.<br /><br />You can add your blog address to your outgoing email messages by way of your sig (signature) file that you use at the end of your email messages.<br /><br />Another option is to write articles specific to your market and industry. Add a resource box at the end of your article with a link back to your blog. If your article is perceived to have high value there is a very good chance readers will visit your blog.<br /><br />Most importantly is to make the blog postings valuable to the readers. If the information doesn’t hold their interest they will have no reason to return.<br /><br />The more valuable your readers find your information the more likely it will be that they turn into loyal readers.<br /><br /><strong>Make It Easy for People to Subscribe</strong></span><br /><span style="font-family:verdana;font-size:85%;">By offering readers the chance to subscribe to your blog the more likely it will be for them to continue to read your information. Make it easy for people to sign up for your blog. You can add what are known as blog buttons also known as chiclets. You can also add a simple sign up form by visiting FeedBlitz.com and FeedBurner.com. This allows people to subscribe to the feed and receive updates as you add new content to your blog.<br /><br /><strong>Keywords</strong><br />Keywords are a way to improve your search engine ranking. Choosing the right words for your products, services, industry or market is extremely important. Keywords are what lead search engines to your blog. The more targeted your list the more effective your postings. </span><br /><span style="font-family:verdana;font-size:85%;"><br />Analyze your business and your market. Think of any words that your readers might be search on to find you that relate to your company, industry, product or service.<br /><br />The way to narrow your target words down is to use a keyword selector tool. A reliable selector tool will help you to narrow the search by indicating how often people search on specific word combinations.<br /><br /><strong>In Conclusion<br /></strong>Blogging will create great opportunities when done correctly, consistently and conscientiously.<br /><br />Kathleen Gage is an Internet Marketing Advisor for Speakers, Trainers, Authors, Consultants and Entrepreneurs. Access her eBook The Truth about Making Money on the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm<br /><br /></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com9tag:blogger.com,1999:blog-10484623.post-90780841843020252132007-11-23T10:30:00.000-08:002007-11-23T10:33:19.097-08:00GoalsWith the New Year right around the corner many people will be setting goals for the coming year. What are your goals? <br /><br /><span class="fullpost"><br />Set your goals according to your values, time and passion. <br /><br /></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-25646107461110582232007-11-13T16:25:00.000-08:002007-11-13T16:26:13.009-08:00FREE teleseminar on how to use Internet Radio to promote your book<span style="font-family:verdana;font-size:85%;">Discover Proven Methods to Promote and Sell Your Book With Little or No Cost Through the Power of the Internet! a FREE teleseminar where I will be interviewed by Valerie Connelly of Global Talk Radio.<br /><br />Wednesday, November 14th<br />(8PM Eastern, 7PM Central, 6PM Mountain, and 5PM Pacific)<br /><br />Please RSVP as soon as possible to reserve your place by sending your confirmation to </span><a href="mailto:info@callingallauthors.org"><span style="font-family:verdana;font-size:85%;">info@callingallauthors.org</span></a><span style="font-family:verdana;font-size:85%;"><br /><br />Find out how to promote your book through the power of Internet Radio.<br />Learn how to become the kind of author who is an in-demand media guest.<br />Discover the one thing you need to do to your website to generate interest in your book - the one thing that 99% of authors never do.<br />Discover how to get tons of online visibility at no cost. Visibility that equates to credibility and sales.<br />And much more! Hope you'll all choose to tune in for this one.<br /><br />Call-in information: 1-605-475-6006 <br />Access Code: 763624#<br />Be sure to call in a few minutes before the program. The show starts promptly at at 8PM Eastern, 7PM Central, 6PM Mountain, and 5PM Pacific. They'll lock the portal on the hour and start the program.Please RSVP as soon as possible to reserve your place, by or sending your confirmation to </span><a href="mailto:info@callingallauthors.org"><span style="font-family:verdana;font-size:85%;">info@callingallauthors.org</span></a><span style="font-family:verdana;"><span style="font-size:85%;"><br /><br />In success,<br /><br />Kathleen Gage<br />The Street Smarts Marketer<br /></span> </span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-68321598770204299042007-11-11T09:29:00.000-08:002007-11-11T09:31:09.138-08:00Powerfull Living Radio Show<span style="font-family:verdana;font-size:85%;">I was recently interviewed by host Lorraine Cohen on her Powerfull Living Blog Talk show. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><a href="http://www.blogtalkradio.com/PowerfullLiving"><span style="font-family:verdana;font-size:85%;">www.blogtalkradio.com/PowerfullLiving</span></a><span style="font-family:verdana;font-size:85%;"> </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">We had a great time in spite of (or maybe because of) some technical glitches. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">In success</span><br /><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:verdana;font-size:85%;"> </span><br /><span style="font-family:verdana;font-size:85%;"></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-42859780179298263002007-11-08T06:43:00.000-08:002007-11-08T06:44:32.152-08:00Join me today on Blog Talk Radio<span style="font-family:verdana;font-size:85%;">I have been invited to be a guest on Powerfull Living at Blog-Talk Radio on Thursday to discuss the spiritual side of marketing. You can tune in and listen on your computer at</span><a href="http://www.blogtalkradio.com/PowerfullLiving"><span style="font-family:verdana;font-size:85%;">www.blogtalkradio.com/PowerfullLiving</span></a><span style="font-family:verdana;font-size:85%;">. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">I invite you to call in with any questions you have on what spiritual marketing means and how you can attract business to you rather than chasingafter it.</span><br /><br /><span style="font-family:verdana;font-size:85%;">Call in to ask a question: 646-716-7937 or text host Lorraine Cohen a question while we're live and download the show after itairs at the same webpage. </span><br /><br /><span style="font-family:verdana;font-size:85%;">You can subscrible to the RSS feed and never miss any upcomingshows.<br />Today, Thursday, November 8th at 5 p.m. Eastern.<br /></span><a href="http://www.blogtalkradio.com/PowerfullLiving"><span style="font-family:verdana;font-size:85%;">www.blogtalkradio.com/PowerfullLiving</span></a><br /><br /><span style="font-family:verdana;font-size:85%;">In success<br />Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:verdana;"><span style="font-size:85%;"><br /></span> </span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com2tag:blogger.com,1999:blog-10484623.post-26897418982628715292007-11-07T14:18:00.000-08:002007-11-07T14:21:59.890-08:00Do you wonder aboout keywords?<span style="font-family:verdana;font-size:85%;">One of the most frequently asked questions I get is how to determine keywords for their website. It is actually quite simple once you know who your market it. Often you can find out keywords by surveying your market. Simply ask them what their greatest concern on the area of expertise is that you have.</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">For example, if someone wants to know about Internet Marketing, I would ask, "What is your number one question about Internet Marketing?" From there I can narrow my words down.</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">What I have done in this post is actually put my keywords a few times. If you guessed Internet Marketing, you are right.</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">Have a great day</span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer </span><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-91921486781194565282007-11-07T02:43:00.000-08:002007-11-07T02:59:43.388-08:00A wealth of information<span style="font-family:trebuchet ms;font-size:85%;">The last few weeks have been a whirlwind of activity. Over the weekend of October 28th I was in Las Vegas with friends and family attending my niece's wedding. The wedding was spectacular and in a location that was incredible. </span><br /><span style="font-family:Trebuchet MS;font-size:85%;"></span><br /><span style="font-family:Trebuchet MS;font-size:85%;">It was wonderful to share in the celebration of Taryn and TC's union. </span><br /><span style="font-family:trebuchet ms;font-size:85%;"></span><br /><span style="font-family:trebuchet ms;font-size:85%;">This last weekend, I had an amazing time in Los Angeles. I attended Mark Victor Hansen's Mega Speaker Conference. Without a doubt, this was one of the best investments of time money and energy I have ever made.</span><br /><br /><span style="font-family:trebuchet ms;font-size:85%;">The speakers were great, I was able to connect with people I have known for some time via the Internet, but had never met face-to-face. </span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis5AoHSrUkNHMUd05Uy474LPcHRuA1paGxDy24eZABTDIqfKLMVbyYkZfJEnWnzkfKlDhx-ENu_Ck51yvE7YvD95VB2IAigwOOktMDmitT0ykaDone0Kgw1_ks9MCHG3uH-rZc/s1600-h/PK_KGage_DW.JPG"><img id="BLOGGER_PHOTO_ID_5130050407354683922" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 247px; CURSOR: hand; HEIGHT: 185px" height="198" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEis5AoHSrUkNHMUd05Uy474LPcHRuA1paGxDy24eZABTDIqfKLMVbyYkZfJEnWnzkfKlDhx-ENu_Ck51yvE7YvD95VB2IAigwOOktMDmitT0ykaDone0Kgw1_ks9MCHG3uH-rZc/s320/PK_KGage_DW.JPG" width="247" border="0" /></a><span style="font-family:Trebuchet MS;font-size:85%;">I was able to finally meet two of my favorite people, Patsi and Denise aka The Blog Squad. </span><span style="font-family:trebuchet ms;font-size:85%;">I will post more detail in the near future, but wanted to let you know some great ideas began to surface when I had breakfast with Patsi and Denise. We have something very exciting coming, but I am not at liberty to tell you much at all. I was sworn to secrecy.</span><br /><br /> <span style="font-family:trebuchet ms;font-size:85%;">At dinner they once again swore me to secrecy. What I can tell you is this.....knowing myself the way I do and knowing them the way I do, you will definitely be interested in what is coming.</span><br /><br /><span style="font-family:trebuchet ms;font-size:85%;">More to follow. </span><br /><br /><span style="font-family:trebuchet ms;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:trebuchet ms;font-size:85%;">The Street Smarts Marketer</span><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:trebuchet ms;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:trebuchet ms;font-size:85%;"> </span><br /><br /><br /><span style="font-family:trebuchet ms;font-size:85%;"></span><br /><br /><span style="font-family:verdana;font-size:85%;"></span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com2tag:blogger.com,1999:blog-10484623.post-56071486949866207342007-10-31T04:52:00.000-07:002007-10-31T04:56:06.601-07:00Is fear holding you back?<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixtv1JVYCc6Hvb3C-aP7KBrKmjUBh-4gJtPmS9hl2C0AnflX1c4kgh9mToZa1zJvyPna9gHlcL75ur6zBf_yglv_2NrAMwqJsqA78ufcrbMg4FGMoG1uI_AuMoy1QkaUDnaBcA/s1600-h/transformfear.gif"><img id="BLOGGER_PHOTO_ID_5127468109807571442" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" height="125" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixtv1JVYCc6Hvb3C-aP7KBrKmjUBh-4gJtPmS9hl2C0AnflX1c4kgh9mToZa1zJvyPna9gHlcL75ur6zBf_yglv_2NrAMwqJsqA78ufcrbMg4FGMoG1uI_AuMoy1QkaUDnaBcA/s320/transformfear.gif" width="99" border="0" /></a><br /><div><span style="font-family:verdana;font-size:85%;">In your search to have a prosperous and fulfilling life, you have probably used numerous resources to have what you want in your life. No doubt you have made progress that has brought you rewards. Yet, it is likely you have encountered some obstacles. </span></div><div><br /><span style="font-family:verdana;font-size:85%;">Like many, you might be struggling with Fear as a major barrier in your life. </span></div><div><br /><span style="font-family:verdana;font-size:85%;">Even though you can have a clear vision, develop a strong business and marketing plan, outline key actions to reach your goals and still fall short of having what you want as long as your fear controls you.</span></div><div><span style="font-family:verdana;font-size:85%;"></span></div><br /><div><span style="font-family:verdana;font-size:85%;">You might be feeling angry and frustrated with yourself because you're not where you want to be in life. If you are, you’re not alone! Had enough?</span></div><br /><div><span style="font-family:verdana;font-size:85%;">That’s why I’m so excited to tell you about Lorraine Cohen’s audio program, Transform Your Fear Into POWER. </span></div><div><br /><span style="font-family:verdana;font-size:85%;">In her newest 54-minute audio Lorraine spills the beans about fear; what it is, how to recognize it, what causes it and how to break through it. This audio is jam-packed with transformational exercises, tips and resources to eliminate self-sabotage and roadblocks! </span></div><br /><div><span style="font-family:verdana;font-size:85%;">"Transform Your Fear Into POWER, is a powerful audio and exercise that will teach you to rid yourself of the debilitating fears that hold you back from the life you are meant to live. After listening to her program, you will feel empowered and begin to regain control over your thoughts and actions. I recommend this program to anyone who is struggling to find their way, interested in better understanding their world and feel the call to make a powerful change in their lives". - Megan Kristel, Owner, Kristel Closets </span></div><br /><div><span style="font-family:verdana;font-size:85%;">Visit the link below for more details:</span><a href="http://www.profcs.com/app/?Clk=2149323"><span style="font-family:verdana;font-size:85%;">http://www.profcs.com/app/?Clk=2149323</span></a><span style="font-family:verdana;font-size:85%;"> </span></div><br /><div><span style="font-family:verdana;font-size:85%;">Lorraine believes until we change our relationship with fear, it will continue to rule our lives and keep us from experiencing the richness of life that we all desire. Transform Your Fear into POWER offers critical tools and concepts you can implement immediately to break free of negative fear so that you can transform yourself and your life. If not now, when?</span></div><div><br /><span style="font-family:verdana;font-size:85%;">"Lorraine, I absolutely loved this audio. I found it impactful, difference-making, and real! The information provided is applicable in any and all situations allowing one to powerfully shift from being stuck to being in-action. Your delivery is serious, playful, and empathetic. It is quite evident that what you have to say works and that you are committed to your message. Not only do the exercises serve as a great tool but your mention of additional resources is extraordinarily invaluable. Thank you for powerfully equipping me for life’s adventures!" – Eunice Wick, Consultant</span></div><div><br /><span style="font-family:verdana;font-size:85%;">Learn more about this cutting-edge program by clicking the link below:</span><a href="http://www.profcs.com/app/?Clk=2149323"><span style="font-family:verdana;font-size:85%;">http://www.profcs.com/app/?Clk=2149323</span></a></div><br /><div><span style="font-family:verdana;font-size:85%;">When you purchase the program you’ll receive the 18-page audio script and a workbook to help you change beliefs and overcome self-sabotage AND over $1600 worth of bonus gifts. You’ll also have an opportunity to access Lorraine’s two new companion eBooks with proven strategies to put you in charge of your life NOW. "Lorraine Cohen's program, Transform Your Fear Into POWER, provides a refreshing approach to the experience of fear; a way to find our power in our fears rather then run away from them. I continue to turn to Transform Your Fear to give me the courage to work to overcome the barriers to success on my journey; to continue the quest for answers for both myself and my clients to develop hidden power". - Giovanna Tonelli, LCSW, Owner of Becoming</span></div><div><br /><span style="font-family:verdana;font-size:85%;">Act now! Get your copy and for that matter, perhaps even another for someone important to you. Remember when you do, you will receive literally over sixteen hundred dollars in special gifts from the leaders in the field. </span></div><div><br /><a href="http://www.profcs.com/app/?Clk=2149323"><span style="font-family:verdana;font-size:85%;">http://www.profcs.com/app/?Clk=2149323</span></a><span style="font-family:verdana;font-size:85%;"> </span></div><div><span style="font-family:verdana;font-size:85%;"></span></div><br /><div><span style="font-family:verdana;font-size:85%;">PS: Know anyone who wants to have more prosperity and happiness? Do them a favor and spread the word by forwarding this offer to your friends and networks. </span></div><div><span style="font-family:verdana;font-size:85%;"></span></div><br /><div><span style="font-family:verdana;font-size:85%;">In success,</span></div><div><span style="font-family:verdana;font-size:85%;">Kathleen Gage </span><br /></div><div><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span></div><div><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:verdana;font-size:85%;"> </span></div>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-57251970956925230942007-10-30T16:13:00.000-07:002007-10-30T16:19:52.742-07:00Authors...Do you have a sell sheet?<span style="font-family:verdana;font-size:85%;">Many authors would like nothing more than to write a book, have it published and make lots of money. The fact is, the writing of the book may well be the easiest part of the process aside from the publishing. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">The greatest obstacles many authors face is in the marketing of their book(s). One tool that will help in your marketing is a good sell sheet. </span><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">If you are unfamiliar with the term, there is an excellent article at </span><br /><a href="http://www.iuniverse.com/tips-for-authors/sell-sheets.htm"><span style="font-family:verdana;font-size:85%;">http://www.iuniverse.com/tips-for-authors/sell-sheets.htm</span></a><br /><span style="font-family:verdana;font-size:85%;"></span><br /><span style="font-family:verdana;font-size:85%;">In success </span><br /><span style="font-family:verdana;font-size:85%;">Kathleen Gage</span><br /><span style="font-family:verdana;font-size:85%;">The Street Smarts Marketer</span><br /><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:verdana;font-size:85%;"> </span>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com0tag:blogger.com,1999:blog-10484623.post-18213479624069936512007-10-18T01:31:00.000-07:002007-10-18T01:38:24.713-07:00Meet The Left Thumb Blogger<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFihvz6bPj048QGlKkaTqHZKQjmAndfetQ3NHLYDPiBniWZwJ-LSAjYi7mh6KHrgqt1IhdVlovxoc49qcxy-8M_BOqpI8DzGSKM6BSc9HAHtcMDccKiVG6NDbzkT5ntFh9u3aD/s1600-h/glenda-cover_sml.jpg"><img id="BLOGGER_PHOTO_ID_5122593063495417026" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 97px; CURSOR: hand; HEIGHT: 157px" height="203" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFihvz6bPj048QGlKkaTqHZKQjmAndfetQ3NHLYDPiBniWZwJ-LSAjYi7mh6KHrgqt1IhdVlovxoc49qcxy-8M_BOqpI8DzGSKM6BSc9HAHtcMDccKiVG6NDbzkT5ntFh9u3aD/s320/glenda-cover_sml.jpg" width="108" border="0" /></a> <span style="font-family:verdana;font-size:85%;">It is with great pleasure I introduce Glenda Watson Hyatt to my readers. </span><div><br /><div><span style="font-family:verdana;font-size:85%;"></span></div><div><span style="font-family:verdana;font-size:85%;">Every so often our paths will cross with someone who is truly incredible. Such is the case with Glenda Watson Hyatt, The Left Thumb Blogger. Glenda is the author of <strong><em>I'll Do It Myself<br /></em></strong></span><a href="http://www.doitmyselfblog.com/"><span style="font-family:verdana;font-size:85%;">http://www.doitmyselfblog.com/</span></a><span style="font-family:verdana;font-size:85%;"><br /><br />I met Glenda one evening while doing a web search on Virtual Blog Tours. Her name, blog and information repeatedly appeared when I would google Virtual Blog Tours.<br /><br /></span></div><div><span style="font-family:verdana;font-size:85%;">When I contacted Glenda to inquire about interviewing her, she was very gracious in accepting my invitation. You are in for a special treat.<br /><br /><strong>Kathleen:</strong> Glenda, tell me about yourself.<br /><br /><strong>Glenda:</strong> I hail from Surrey, on the west coast of British Columbia, Canada, where I live with my wonderful husband Darrellof eight years and my spoiled feline child Faith.<br /><br />Having recently self-published my autobiography, I'll Do It Myself (</span><a href="http://www.doitmyselfblog.com/ill-do-it-myself-the-book"><span style="font-family:verdana;font-size:85%;">http://www.doitmyselfblog.com/ill-do-it-myself-the-book</span></a><span style="font-family:verdana;font-size:85%;">) in which I intimately share my life living with cerebral palsy to show others that having cerebral palsy is not a death sentence, but rather a life<br />sentence, I am now promoting it on </span><a href="http://www.doitmyselfblog.com/"><span style="font-family:verdana;font-size:85%;">http://www.doitmyselfblog.com</span></a><span style="font-family:verdana;font-size:85%;">, my blog and through virtual book tours.<br /><br />I do all of this by typing with my left thumb. </span><a href="http://www.youtube.com/watch?v=OFrSnILrOrw"><span style="font-family:verdana;font-size:85%;">http://www.youtube.com/watch?v=OFrSnILrOrw</span></a><br /><span style="font-family:verdana;font-size:85%;"><br /><strong>Kathleen:</strong> Your Virtual Book Tour sounds fascinating. Please share with my readers more about this.<br /><br />Glenda: Virtual book tours are the latest trend in book promotion. Rather than lugging boxes of books from book signing to book signing, and waiting in airports for delayed flights, you promote your book from the comforts of your home by making guest appearances on blogs, podcasts, and internet television and radio shows. Hosts may interview you or ask you to write a guest post for their blog. The possibilities are endless.<br /><br /><strong>Kathleen:</strong> What is the difference between a Blog Tour and a Virtual Book Tour?<br /><br />Glenda: I would say a blog tour is specific kind of a virtual book tour, using only blogs to promote to your book; although, with a blog tour, you aren't necessarily promoting a book. You could be promoting another product or service, or even a cause.<br /><br /><strong>Kathleen:</strong> You have had a successful Virtual Book Tour. What were the greatest benefits to doing one?<br /><br /><strong>Glenda:</strong> I thoroughly enjoyed meeting people from around the world. And, unlike an in-person appearance that is over once the people leave and the chairs are folded up, virtual appearances are available long after the tour is over. My blog is still receiving traffic from the virtual book tour I did earlier this year as well as the one I did in August.<br /><br /><strong>Kathleen:</strong> What were the downsides?<br /><br /><strong>Glenda</strong>: Virtual book tours take a lot of work to organize. Much is involved in finding bloggers to host appearances and answering the interview questions.<br /><br /><strong>Kathleen:</strong> Does an author need someone else to set up a tour for them, or can they do it themselves?<br /><br />There are businesses sprouting up that will organize virtual book tours for authors. Dorothy Thompson's Pump Up Your Book Promotion (</span><a href="http://www.pumpupyourbookpromotion.com/"><span style="font-family:verdana;font-size:85%;">http://www.pumpupyourbookpromotion.com/</span></a><span style="font-family:verdana;font-size:85%;">) is one such fine example. However, if authors have the time, it is very possible to organize it themselves. I have done two virtual book tours myself now, and am itching to do the next one.<br /><br /><strong>Kathleen:</strong> What are the steps to setting up a tour?<br /><br /><strong>Glenda:</strong> Here are a few tips for organizing a virtual book tour: The key is to do your research and prepare before "heading out":<br /><br />1. Research potential blogs (or podcasts or internet radio shows). Approach bloggers whose blogs fit your target audience and which have fairly active blogs in terms of posts and traffic. It may help to build a relationship with the blogger first.<br />2. Use a spreadsheet to track dates, bloggers' names and email addresses, etc.<br />3. Send a thank you note via snail mail to bloggers who host an appearance.<br />4. Be prepared for the unexpected. A blogger may not post the interview when you expected or something else may happen, so you'll need a filler post on your blog if your readers expect to read something every day of your tour.<br />5. Be creative and have fun with it. Because virtual book tours are still new, there are no rules yet. Make it your own.<br />6. Enjoy the adventure and meeting people from around the world. Good luck!<br /><br />Kathleen: How do you approach a Blog or Site owner to be featured on their site?<br /><br /><strong>Glenda:</strong> I have found having an established relationship with the bloggers helps when I approach them. They are more than willing to host an appearance on their blog. </span></div><div><span style="font-family:verdana;font-size:85%;"><br /><strong>Kathleen:</strong> How long should my tour be?<br /><br /><strong>Glenda:</strong> I discovered the hard way that eight weeks is way too long for a virtual book tour. My second tour was two weeks, which was more manageable and more enjoyable, and surprisingly, sold more books. I am planning a one-week tour in late October. I'll see whether that is long enough to build any momentum.<br /><br /><strong>Kathleen:</strong> Do you need to do any additional promotion for a tour?<br /><br /><strong>Glenda:</strong> To date, I have only promoted my tours within my networks. However, I have recently discovered sites for listing and promoting your virtual book tours, which I will try for my next tour. The more I do, the more I realize I still have to learn! It is actually quite exciting.<br /><br /><strong>Kathleen:</strong> Did you notice an increase in book sales when you did the tour?<br /><br /><strong>Glenda:</strong> My second tour was more successful in terms of book sales than my first because it was more focused on my primary target market. With only a couple of exceptions, I appeared on blogs that spoke to moms with children with special needs.<br /><br /><strong>Kathleen:</strong> For someone just starting out with this, what can you suggest to assure a successful tour?<br /><br /><strong>Glenda:</strong> I would suggest keeping your first tour short, perhaps a week or two, and focus on blogs (or podcasts) where your primary target that hangs out. Be organized and keep it fairly simple. Once you're comfortable with conducting interviews in this way and have a better feel for how virtual book tours can work, and then you can focus more on promoting your tour. And have fun with it!<br /><br />End of Interview.<br /><br />A special thanks to Glenda Watson Hyatt, The Left Thumb Blogger. I would invite all my readers to go to </span><a href="http://www.youtube.com/watch?v=OFrSnILrOrw"><span style="font-family:verdana;font-size:85%;">http://www.youtube.com/watch?v=OFrSnILrOrw</span></a><span style="font-family:verdana;font-size:85%;"> to view Glenda’s video on YouTube and find out why Glenda is such an amazing woman.<br /><br />Kathleen Gage<br />The Street Smarts Marketer<br /></span><a href="http://www.streetsmartsmarketing.com/"><span style="font-family:verdana;font-size:85%;">www.streetsmartsmarketing.com</span></a><span style="font-family:verdana;font-size:85%;"><br /></span></div></div>Kathleen Gagehttp://www.blogger.com/profile/09645458017529072072noreply@blogger.com4