Quit Singing the “Business is Slow” Blues

For some businesses, December is the busiest month of their year. For others, the slowest. Regardless of when your “slow” period is, utilize the time wisely.

Here are a few tips on building a consistent flow of business throughout the year.
When someone first uses your service, send some type of a follow up to him or her. This can be done via email or USPS. Since email is becoming so commonplace, you may want to consider an actual letter or card in order to stand out from the crowd. Do this when appropriate.

Additionally, if you have a slump in business take that time to call clients/customers in your database. Recently I stopped into a pet store I get my supplies from and have my dogs groomed at. The groomer was frustrated because several people had made appointments for that day and didn’t show up. What her customers may not realize is that if they don’t show, she doesn’t make money. I asked if there was a system in place to assure a higher rate of people showing. As I suspected, there wasn’t.

My suggestions were as follows:
1. Require a 50% deposit when the person makes the appointment. No shows forfeit the deposit. It will only take once before people realize they need to be certain when setting the appointment. A simple explanation to someone who is doesn’t want to put a deposit down should take care of the situation. If someone refuses to put down a deposit you may not want to do business with them. It is about setting appropriate business boundaries.

2. After the appointment, send a thank you card to the pet – of course addressed to the c/o the owner. This is not a common practice so the groomer will suddenly become someone who cares about your pet rather than someone who simply grooms the pet. And by sending the card to the pet you add a pinch of humor and difference in a way that the owner may show his or her friends because it is so unique.

3. When business is slow, pull out the past and current client list. Get on the phone and let people know that the holiday season tends to fill up rapidly. A dialogue such as, “Hi Mary, I notice that Max is due for a grooming. We tend to get very busy this time of year and I want to make sure you are able to get an appointment. Let’s go ahead and book you for one right now? Great, let me go ahead and get your credit card number so we can take care of your deposit on that. Thanks and see you on _____.

4. Each day, spend a few minutes going through the booked appointments for the following few days and make a quick call to remind people of their pet’s appointment. You will be amazed at how this will reduce the no shows.
You say you don’t have a pet store and grooming services. No problem. Think about what you just read and how it might apply to your business.

In these changing times, it is up to you to be as flexible and creative as possible. Instead of singing the “Business is Slow” blues, take advantage of slow times to keep in touch with your customers and clients. You will be amazed at the results.

Kathleen Gage
The Street Smarts Speaker and Author

So you want to be a professional speaker?

Lots of people have the dream of getting paid to do presentations, yet they have no idea where to begin.

My business associate and co-author, Lori Giovannoni has developed an informative, content driven ebook that is a great resource for anyone interested in the speaking profession.

Visit http://www.lorigiovannoni.com/professionalspeaker.htm to download it this easy to read resource by a 20+ year veteran. Lori Giovannoni is an award-winning professional speaker and bestselling author.

http://www.lorigiovannoni.com/professionalspeaker.htm

Creating the Wealth Mindset

FREE Teleconference
Creating the Wealth Mindset
featuring Amy Scott Grant
Hosted by Kathleen Gage
Thursday, January 4, 2007
5-6 P.M. PST

If you are ready to learn principles of success and abundance that really work join Bestselling Author, Kathleen Gage for this one time call as she interviews Success Coach and Author Amy Scott Grant

Discover How to Have the Most Incredibly Successful 2007 ever!


Start the New Year off right!
Discover what’s been holding you back from earning the income level you truly desire

Find out why the majority of people actually repel money away from them with this one word.

Learn proven techniques for raising your “deservability” level

Increase your ability to receive

Gain enhanced peace of mind by ending your struggles with money

This call is FREE but seaint is VERY limited. Register today.
http://www.streetsmartsmarketing.com/Abundancecall.htm

Your success is more than your marketing

My friend and colleague, Kevin Eikenberry, has an excellent article in his current issue of Unleash Your Power. Kevin's insights are outstanding and I would recommend you subscribe to his online newsletter at http://www.kevineikenberry.com/

My best to your for your continued success
Kathleen Gage
The Street Smarts Speaker and Author


Unleash Your Potential
Issue 3.52 - December 26, 2006 - ISSN: 1551-6571

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In Kevin's Own Words

Seven Ways to Improve Your Professional Results
by Kevin Eikenberry

While success certainly does not come from a checklist, we all can use checklists to remind ourselves of ways we can achieve more. And who doesn’t want to ‘resolve’ to achieve more, especially this time of year?

As you are looking forward and thinking about how you can make year-end 2007 even better than year-end 2006, here are seven specific tactics that address seven specific areas of our professional lives. Each of these tactics, when applied, can have a massive, positive impact on your professional happiness, satisfaction and success.

The Seven Ways

1. Create more energy in your life. The starting point for greater results is greater energy. Greater energy will allow you to be more productive and is required to apply any of the other tactics on this list. Coincidentally, energy often is cited as a major reason why people don't make positive change in their professional life as well. Three simple suggestions will get you on the path to greater energy:

eat better – consume healthier, more natural foods in smaller quantities;
exercise more – build your stamina and strength; and
sleep smarter – develop a “sleep routine” to ensure you get enough sleep to be alert and positive each day.

2. Commit to better working relationships. While we are typically hired for, or select our work based on, our technical competence, more often our success is defined by our interpersonal skills. Make the commitment to improving your working relationships. A quick reflection on your strengths and white spots in his area will reveal where you need to start. Improving your working relationships doesn't mean finding a best friend at work (although there's nothing wrong with that), but it does mean building relationships that create greater communication, connection and support.

3. Project a contagious, positive attitude. A positive attitude is contagious! (So is the alternative.) Ask yourself which attitude you want to promote in your workplace. Making the choice to be more positive, supportive and enthusiastic will make a huge difference in your productivity and will positively impact the productivity of those around you too.

4. Talk less, listen more. Nearly everyone will benefit professionally by this advice. Talking less and listening more will improve communication with customers, colleagues and everyone else. The value of this tactic cannot be overestimated.

5. Mentor someone. Make the time to help and support someone else on their professional development path. It might be someone in your department or in your organization, or someone external. In any case, you will be helping another person succeed by benefiting from your experience. At the same time, you will benefit greatly from the experience as well. The process of mentoring someone else will help you reflect on your own advice and help you reinforce those techniques and approaches within your own work as well.

6. Keep a journal. A journal is an amazing learning tool! It can be electronic, in your day planner, on a steno pad, in a dedicated book of your choice, or anywhere else you choose. Where you journal is less important than that you journal. Use your journal to jot down key ideas to refresh your memory, new ideas you want to capture, lists of the books you want to read, a list of the books you have read, a list of your goals – you get the idea. A journal is a tool for reflection and forward thinking that can become one of the most valuable development habits you'll ever create.

7. Set a big goal. Simply setting a goal would be a good tactic, but setting a big goal is a better tactic. Your goal can be related to one of the areas above, it can be about other skill development, or it could be related to a promotion. Your goal could be a financial one, or it could be something totally unrelated. Whatever it is, setting it provides you greater focus and raises your intention for success. But make it big. Stretch yourself beyond where you think you ‘should’ be to believe something big is worthy of your plans and then do it!

Reflecting on the Seven Ways

I brainstormed a list of far more than seven tactics before I pared it back to this final seven. My observation of the longer list, and of this final list, is that two themes prevail: relationships and learning.

Even if you forget my specific tactics, please remember that taking steps to build your working relationships and to be a continual learner will always result in significant and satisfying professional (and personal) development.

Here are two more observations about the seven tactics I’ve suggested – none of them have to cost any money, and all of them can be implemented right now, by making a choice to do so.

This should leave nothing in your way – there is no cost, no equipment or technology to acquire, and no specialized skills to master. The only thing these tactics require is your decision to implement them.

And there will never be a better time than right now.

Do you know what your market wants?

Before investing a lot of time and effort developing products, you absolutely must find out what your market wants. Far too often, people develop a product without finding out if their market is really "hungry" for the information. Then they are surprised when their "Million Dollar Idea" doesn't make any money.

When you can find an unserved or underserved need that your market has you are on track.

If you don't know what your market wants, ask.

Kathleen Gage
The Street Smarts Speaker and Author
http://www.streetsmartsmarketing.com

What are the laws around Can Spam?

Most people have heard there are laws about spam emailing. Yet, many have no clue what the laws are.

To get a very detailed overview go to http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm

Keep it fresh

If you want people to visit your site on a regular basis, you must make it "sticky". One way to do that is have fresh content.

Regularly updating information can be time consuming. Time you may not have. One way to add fresh content is through a free resource called Fresh Content.

With a simple Java Script that you add to you page, you can be off and running with fresh content that is updated on a regular basis.

http://www.freshcontent.net

Take a look to see if this is something that would benefit you.

My best
Kathleen Gage
The Street Smarts Speaker and Author
www.kathleengage.com
Marketing Trainer
Women's achievement speaker

Resources for teleconferences

Teleconferences are fast becoming one of the most valuable market strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in your field and with your market through the power of teleconferences.

With the right marketing strategies you can have hundreds of people register for your calls with very little out of pocket money.

Additionally, hosting a call does not have to be a costly venture. You will need a reliable bridge line.

There are a number of free services for bridge line.

Here are two:

http://www.freeconferencecall.com
http://www.freeaudioconferencing.com/

It is a good idea to record your call. This provides you the opportunity to send the link to the recording to anyone who could not make it on the call. Many of the conference services provide recording opportunities.

To record your own call you can use a recording device from your computer or you can use a service like http://www.audioacrobat.com/

If you have not yet utilized the power of Teleconferences this may be a perfect time to begin.

My best
Kathleen Gage
The Street Smarts Speaker and Author
www.kathleengage.com
Marketing Trainer
Women's achievement speaker

Google alerts can alert you to great information

To find out what is going on in your industry or field you can get daily updates by seeing up a Google Alerts notification.

You can also find out when information about you is being posted on the Internet.

Simply go to http://www.google.com/alerts to set up the notification.

If you want to narrow the search put " " marks around the topic or subject matter.

For example to find out what is being posted on Kathleen Gage I simply set it up to send me the information by keying in "Kathleen Gage"

Under type, I put Comprehensive
Under how often, I put daily. If you put as it happens you may be overwhelmed with the amount of information you receive.

My best
Kathleen Gage
The Street Smarts Speaker and Author
www.kathleengage.com
Marketing Trainer
Women's achievement speaker

Keys To Knowing Your Market

Recently, I facilitated a workshop on how to market a business. I asked participants who their market is. Many responded with, “Everyone!” I’ve got news for you, not everyone is your market. If this is your thinking you are headed for trouble – double time. No business can be all things to all people. You will do better to think in terms of expanding your ability to reach specific customers and satisfy their particular needs.

Although marketing does involve a great deal of creativity, it also requires incredible logic and systems. Unfortunately, many people focus primarily on the creativity with little, if any, logic. Prior to investing too much time or money on your marketing and PR, it is essential to understand who you will be marketing to. You can save countless hours of frustration and vast amounts of money by being clear on who wants to buy your product or service, how they want to buy and where they are.

Regardless of what your product or service is, you must identify your customers and understand as much as possible about what they want and why they would do business with you. Ask yourself the following questions:

Why would they do business with you?

What is the benefit you bring to them?

What makes you unique?

Who are they?

Where do they live?

Where do they hang out?

The process of finding your customers/clients doesn’t have to be difficult, nor does it need to cost a lot of money. However, it does require that you find out as much as you can about who they are. The more you know the more focused your marketing efforts can be. The more focused your efforts, the better your outcome.

Demographics - Who are they? The place to begin is to analyze your current customer base. Describe them. What is their income level? What are their interests? What encouraged them to buy from you? What publications do they read? What associations do they belong to? What charities are they involved with? How old are they? What is their marital status? Are they of an alternative lifestyle? Where do they live and what area of town do they live in? How do they like to spend their spare time? What are their hobbies? What are their spending habits? Where do they go on vacation? How do they like information communicated to them?

Another thing to consider is their generation. In other words, are they the Silent Generation, Baby Boomers, Generation X, Y Generation or the Millennium Generation?

For example, Generation X people were born from 1961 – 1981, their ages range from 20 – 34 or 35. There are approximately 93 million people in this age group. They have the remote in one hand a mouse in the other. They spend $125 billion annually eating out, buying clothes, and taking vacations. They are creative, techno savvy, independent, and energetic when tapped into their passion.

The Silent Generation in America was born between 1925 and 1942. Over half this group is retired at this point. By 2010 there will be few, if any, of this generation in command of an industry. They will mostly have gone well into more silence. Depending on their financial status will determine their spending habits.

What cultural influences do your customers have? Are they extremely wed to the Internet or do they prefer to read newspapers? Do they have an active lifestyle or is their idea of a lot of activity getting up to change the channel on television rather than use the remote? Are they bilingual and bicultural? The answers are key in determining how to market to them.

Customer needs – Consider reasons people buy your product or service. For example, if they are going to purchase a car, what is the motivating factor for them? Are they interested in the features or the benefits? Features would be the tires, gas mileage, size of engine, air bags, etc. Benefits would include things like low risk of harm coming to you or your loved ones due to the type of tires you have. Another benefit could be the money you can spend on other things due the savings you will realize because of great gas mileage. Another benefit could be a feeling of power due to the size of the engine.

Geographic region – Where does you target market live? Based on geographic region, what are their lifestyle habits? For example, if they live in an extremely cold climate, their level and type of outdoor activity will be different than someone who lives in a warmer climate.

These are just some of the areas you will want to consider as you develop a marketing campaign. Again, the more you know about your customer and target market, the more efficient your campaign can be. And the more efficient the campaign, the more cost effective.

Kathleen Gage is a bestselling author, keynote speaker and corporate trainer who works with individuals and organizations who want to increase their market position, sales and level of achievement. Access her free ebook STREET SMARTS EMARKETING Click http://www.streetsmartsmarketing.com/free-ebook.htm

Invest in Your Development

Wherever you look there are free resources on just about any
topic you can obtain. With enough time and effort you can find
just about anything for free. Fact is, although you may think
you are saving money, you may be wasting countless hours
searching for something you would be better off paying for.
It's really a matter of what your time is worth.

As you grow your business, whether it be a brick and mortar or
an Internet based business, evaluate your ROI – return on
investment for time spent trying to save a few dollars. You may
find you are actually losing money for all the time spent to
save a few bucks.

Most successful business professionals invest heavily into
their professional development. They know the importance of
continually staying on the leading edge of their industry. And they are
willing to pay for it.

Getting traffic to your blog

I found an excellent resource on how to get traffic to your blog. As with anything, driving traffic is a proactive process.

Read more at

http://paulstamatiou.com/2005/11/03/how-to-boost-your-blog-traffic/

My best to you for your continued success

Kathleen Gage
The Street Smarts Marketer and Speaker

December Issue of Street Smarts Marketing Ezine Ready

Enjoy lots of free gifts and bonuses in my December issue of Street Smarts Marketing Newsletter.

http://www.turningpointpresents.com/newsletters/enewsdecember2006.htm

Write, Publish and Market a Book with no out of pocket money

Discover how to Write, Publish and Market a Book with No Out of Pocket Expense

Do you want to write a book, but don't know where to start?

Wondering what it takes to get your book published?

Confused about how to effectively market your book?

Not sure how you will fund a book campaign?

If you answered Yes to any of these questions, join me on

Wednesday, November 29, 2006
5 - 6 p.m. PST

for a FREE Teleconference

Very limited space. sign up now!

http://www.streetsmartsmarketing.com/teleconferencespeakers.htm

Discover how to write, market and publish a book with no out of pocket expense

Learn proven strategies to complete a manuscript in 60 - 90 days

Discover how to sell thousands of dollars worth of books before your book is even published

Find out the amazing benefits to self-publishing your book

Learn the benefits of publishing both hard copy books and eBooks

Learn about the power and profit that comes from being an established author in your market

An interview of a different type

I had the opportunity to be interviewed by Amy Scott Grant for the 99 Ways to Wealth website. This interview has nothing to do with marketing and everything to do with my spirit.

Enjoy

http://99waystowealth.com/kg_intvu.html

Kathleen Gage

Join me for a teleconference on Internet Marketing

If you are looking for effective, tried and true ways of utilizing the Internet in your overall marketing then you will want to join me on November 15, 2006 for a one hour session called Making Money with the Internet.

http://www.streetsmartsmarketing.com/teleconferenceOR.htm

This will be a very content filled hour.

Kathleen Gage

Visibility Creates Credibility

The more visible you are within your target market, the more credibility you create. Familiarity breeds credibility. Key here is to be very clear on who your target market is. It is easier and more cost effective to create visibility within a target market than it is to be all things to all people. As the saying goes, “If everyone is your market, then no one is your market.”

Take time to determine specifically who your market is and who you would ideally like to do business with. The clearer you become, the more business you attract and the more enjoyable that business becomes.

Kathleen Gage
http://www.kathleengage.com

Roses from my garden

Making Money with the Internet

Have you ever wondered if you can really make money using the Internet. Yes! You can. But it is a process and it takes time and skill. Yet, even if you have no knowledge right now you can learn.

Join me on Thursday, August 17, 2006 for my FREE teleconference Making Money with the Internet.

http://www.streetsmartsmarketing.com/teleconferenceOR.htm

Find out how I became an Amazon.com bestselling author in less than 24 hours.

Joint Venture Partnerships Increase Book Sales

A great way to sell lots of books through Amazon is to develop Joint Venture Partnerships with a cross-section of experts. Each expert offers bonus products to those who buy your book. Partners also agree to send out a message on a specific day via email, blogs, or Ezines encouraging their readers to visit a webpage to purchase your book and enjoy the bonus gifts. Bonus products can be eBooks, teleconferences, MP3 files or anything that is electronically accessed after the purchase. Once the book is purchased, buyers are given a special link with all the offers. They pick and choose according to their needs and interest. Buyers will most likely be required to fill out a download form with their name and email address for any of the gifts they choose. The benefit to you in this type of campaign is other experts are helping to spread the word about your book. The benefit to your Joint Venture Partners is they gain visibility to thousands of other people and increase their database numbers with qualified leads from those who download their offer.

Learn more about this strategy during my free teleconference, Making Money With the Internet, Thursday August 17, 2006 Visit http://www.http://www.streetsmartsmarketing.com/teleconferenceOR.htm to learn more and to register.

Discover Insider Secrets to Making Money with the Internet! FREE Teleconference

Success strategies for Entrepreneurs, Professional Speakers, Authors and Consultants.

Thursday August 17, 2006
4 - 5 p.m. PST

FREE Teleseminar

Very limited spaces. sign up now!


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Discover how to drive highly qualified traffic to your website

Find out how to turn visitors into paying customers

Learn strategies to instantly become known as an expert in your market

Discover 3 surefire no-cost ways to market on the Net

Understand the incredible power and profit from high visibility on the Internet

Register Now - http://www.streetsmartsmarketing.com/teleconferenceOR.htm

The Relocation Market Could Be a Goldmine for Your Business

With my recent move from Utah to Oregon, I had the opportunity to experience marketing from a powerful perspective: a consumer in need of numerous products and services. As I have been settling in, I realize what an incredible opportunity this is for countless businesses to increase revenues by tapping into the relocation market. Sadly, not many companies take full advantage of what could literally be a goldmine to their business.

Depending on the location of the move, some of the consumer needs may include: an accountant, carpenter, dentist, doctor, electrician, financial planner, gym, hair and nail salon, health food store, insurance agent, landscaper and plumber just to name a few. More and more people are moving hundreds, if not thousands of miles.

Ask yourself this question: “Is it a wise business decision to tap into the ever increasing mobility of consumers or is it better to let this segment of the buying public pass me by?”

I have been intrigued by my own process of selecting potential vendors and my decision to either do business with them or not during my move.

Admittedly, I chose to initially call various vendors based on the different marketing strategies they used. This reinforced the understanding that there is not one particular way to market. Some businesses will benefit from a strong Internet presence, coupons, yellow page ads, newspaper ads, television and/or direct mail, while others will greatly benefit from building a strong referral network.

Once I put an offer in on my new home, I needed to find an insurance agent. The process was made simple by doing a web search for someone within the same insurance company we have been with for decades. I found the name and number of an agent in Eugene, called her and immediately realized this might be someone I would be happy to do business with.

Not only did Christine Dambach of Farmer’s Insurance in Eugene answer all my insurance questions, she inquired as to other needs I had in moving to a completely unfamiliar area. Within a few hours she emailed me a lot of great information. The names and numbers of these companies and individuals definitely made the transition easier.

I found that her level of service is far superior to just about any vendor I have done business with. Not only did she help us before we made our move, she also made arrangements for a welcome gift basket to be waiting for us upon arrival at our new location. That completely surprised me and made me realize I made a great choice in selecting her.

Our new home is a 1938 farmhouse sitting on several acres. The home has a very distinct personality. My goal is to keep any upgrades and improvements in theme with the era and character.

As vendor after vendor bid on jobs, some were very aware of this fact, while others totally ignored this essential piece of information. Our fence builder, Folsom Family Construction, paid close attention to the look and feel of the fence matching our vision. Another builder completely ignored the era of the home and drew up plans for a very modern deck and barn. Although they were beautiful ideas, it did not fit the theme we wanted. For this reason we went with another vendor for the deck.

The company that we hired to install the indoor window coverings didn’t miss a beat as they stayed within our theme. They paid more attention to what our desires were than any of the three companies who bid on the job. And in doing so, we made a purchase that was greater than we had originally intended.

The common thread tying all of this together is that the vendors I ended up choosing all kept in mind what my needs were and chose the product or services they offered that would best match that need.

As you think about your customers’ needs are you paying attention to what they are conveying, whether verbally or not? Are you matching your services with their needs? When dealing with prospects and clients keep in mind that it is what is important to them, not to you. If what they want and what you offer is a match, it is very likely you will get their business.

Kathleen Gage is a bestselling author, keynote speaker and coach working with people who want to gain massive visibility on the Internet. Access Gage’s FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at http://www.streetsmartsmarketing.com/free-ebook.htm

What Would it Take for Your Clients to Sing Your Praise?

One of the most effective ways to build your business is when others willingly promote you and your company. A recommendation from a trusted colleague, friend or family member can do wonders to increase revenues while keeping advertising, promotions and overall marketing costs down.

Regardless of your industry, service or product, your job is to create an experience that the client feels good about. People feel good when they are treated according to their own standards rather than someone else’s. When people feel good they tend to tell others.

When someone decides to do business with you, there are often many assumptions they make in regards to the level of service, communication, follow up and response time you offer. Your job is to find out what the client wants and what will make them happy. Many deals have gone sour due to misunderstandings that could have easily been avoided by knowing their client’s expectations.

Two great examples come from my recent decision to relocate. Although I dealt with several vendors throughout the process, these two in particular are worth sharing about.

My decision to hire my realtor, Darlene Dipo of Distinctive Properties, was based on a number of factors: her reputation, respect of others, how she treats her staff and her level of expertise and skill. I have never doubted my decision for a minute.

Not only did she meet my expectations, she exceeded them. She addressed common concerns a home seller has as well as addressing some I didn’t even think about. She kept me fully informed throughout the process of listing my home, finding a buyer, signing the papers, and closing the deal. It was the smoothest home selling experience I could imagine.

Once my home was sold (which took only 3 days), it was time to arrange for movers. I wanted a vendor who would take a personal interest in my move. Within days of my home being listed, I received postcards from several moving companies. I called three.

The first moving company sales rep arrived late for his appointment. Not a good start. Regardless, we had a very nice chat, his prices met my expectation, and he seemed to think he could handle the job. He never called back after the initial visit so he lost my business.

The second company took my information over the phone then sent me a bid via email. Not once did they visit me to see what I was moving. I did not receive a follow up call. Their pricing was similar to the first company and yet, with so little personal contact, my decision was not to use their services either.

The third company surpassed my expectations from the start. Doug Shell of Sugarhouse Bekins was punctual; he didn’t rush through reviewing the details of the move; he addressed my concerns in a very sincere fashion and left me a full information package with a checklist of how to make my move easier. He called the following day to thank me for my time and answer any other questions.

A few days later he called to find out how things were going and let me know he would really like to do business with me. His question was, “What would I need to do to earn your business?”

I set another appointment with him to make sure I was making the correct choice and this meeting was as positive as the first. With his personal attention, his true desire to work with me, and his attention to detail, I chose to give him the business.

What made the difference in selecting both Darlene and Doug to do business with is their willingness to find out what my expectations were, answer all my questions, provide me with information requested, return calls and show up when they said they would and their follow up. If someone asked me for a referral to a great realtor or moving company, you can be sure they will be on the top of my list.

When I asked both Doug and Darlene how business is, both told me they are doing extremely well. It doesn’t surprise me. After all, I wonder how many of their overly satisfied clients are telling others that they are the ones to do business with.

What are your clients saying about you?

Kathleen Gage is an author, keynote speaker and trainer who works with organizations who want to increase their market position, sales and level of achievement by going beyond the obvious. Visit www.kathleengage.com

Law of Achievement Reaches #6 and climbing on Amazon

Did you know that at 211 degrees water is hot. At 212 degrees it boils. When water boils it creates steam and steam can power a train. A one degree difference can make all the difference.

The reason I share this with you is to let you know The Law of Achievement is within one degree of becoming the #1 best seller on Amazon.com today. It just reached best seller status by hitting #6 on Amazon.com. Yet, it is within one degree of reaching #1 best seller status. Which means even one book purchase can make a huge difference.

If you have already ordered your copy thank you very much. Both Lori and I appreciate it.

If you have not yet ordered the book you still have time to take advantage of all the bonus gifts (over ten thousand dollars worth) you will receive with your purchase and help us reach #1!

Thank you for helping us to reach our goal of raising lots of money for the Reading Rally and taking our book to #1.

http://www.lawofachievement.com/special.htm

Please forward this message to others so they too can get their own copy of The Law of Achievement and enjoy all the great bonuses.

With heartfelt appreciation.

Kathleen Gage and Lori Giovannoni

Big Announcement from Kathleen Gage

Today is a VERY exciting day! Today is the day Lori Giovanonni and I launch our newest book, The Law of Achievement: Discover Your Purpose, Possibility and Potential.

How the book came into existence is really a miracle as you will read when you click on the link below.

When you buy it today, May 2nd, you get lots of FR.EE bonus gifts from experts around the globe worth thousands of dollars.

http://www.lawofachievement.com/special.htm

You are invited to purchase your own copy. It would mean the world to both Lori and I if you did get a copy or two or three or ten. Again, when you read how the book came to be you will understand why we are asking for your support on this.

Not only do we think the books creation is a miracle, what it can do is also a miracle.

For each book we sell we are donating a portion of the sale to a program called The Reading Rally which promotes reading and literacy in young people. Our dream is to take the book to #1 on the charts and raise lots of money for the Reading Rally. With your support we can do this.

I have a big, big, big favor to ask you. After you get your copy can you send the link below to your friends, associates, co-workers, and customers who may want to get a copy of their own? We could really use your help in spreading the word about the book.

http://www.lawofachievement.com/special.htm

With heartfelt appreciation,

Kathleen Gage

New book soon to be released

On May 2, 2006 my newest book, The Law of Achievement, will be released.

Here's a bit about the book:

The Law of Achievement offers a rare look into what it really means to discover your purpose, possibility and potential.

Authors Kathleen Gage and Lori Giovannoni dare to reveal uncommon and rarely explored philosophies in this unique book. Having been driven by the traditional measurements of success, Kathleen and Lori have discovered the counter-intuitive laws of achievement that had been brewing in their consciousness for years.

The catalyst for writing this book was a life changing experience for both authors that forever shifted their perception of success.

Both Gage and Giovannoni have been sharing these philosophies for decades at conferences and conventions throughout the world. Now you can enjoy the same insights that have been thrilling audiences for years.

The Laws of Achievement appeals to all walks of life, expanding the concept of achievement beyond the common self-help and standard business book to a personal journey of growth and success. With a relaxed style and gentle approach, the authors offer a way to success that allows for nurturance and safety in the process.

The Law of Achievement offers the burned out and over-burdened reader the opportunity to be lit up and ready to engage in life once again.

AUTHOR 101 UNIVERSITY

AUTHOR 101 UNIVERSITY

May 18 in Washington DC

AUTHOR 101 UNIVERSITY is the place to be if you're an author, publisher or aspiring author. You'll hear top publishing and marketing experts reveal tools and techniques to get your book published and double or triple your income as an author or publisher.

The amazing Mark Victor Hansen will be the MC of the event. You know Mark---
right--- the guy who has sold over 100 million 'Chicken Soup for the Soul' books with Jack Canfield! You want to learn how to sell books- LEARN FROM MARK! We will also have 5 other speakers- AND a Publishing Panel of publishers, agents, and editors that you can meet and talk with. This is going to be an amazing event and it is going to sell out fast. Your registration also fee entitles you to attend the after-event cocktail party - where you'll have the opportunity to meet and network with the speakers at the event plus the industry experts from the Publishing Panel and all the other attendees.

The AUTHOR 101 UNIVERSITY is priced at an incredible low price of $299. But you can get the early bird special now for only $199. Space is very limited so please don't miss out.

Go today to http://www.author101university.com?afid=376724 and get the details.

The Truth about Driving Qualified Traffic to Your Website

Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to their website and turn those visitors into buyers.

There are countless methods to increase your visibility and revenues. Some are tremendously effective while others are a complete waste of time and money. Some require an extremely high financial investment while others require no money, just an investment of time. The goal of any company is to convert website visitors into buyers. Before you can do this, you must create a value for them.

The first method starts with becoming a resource before you are a vendor. This means creating credibility with your potential buyers before you ever ask for the sale. Hands down, one of the best ways to accomplish this is by offering something of high perceived value at no cost to visitors from your website. This could be a white paper, a content driven report, a how-to MP3 file, or an invitation to sign up for a seminar or business briefing.

In order to access the information or sign up for the seminar, have your visitors leave their contact information. It can be simply a name and email address or full contact information. The visitor will receive your free product and you will have gained a new contact.

The question then becomes, “How do I drive qualified visitors to my site?” It’s great to offer something from your site, but as with anything, you must know how to market your site to potential buyers.

One of the most cost-effective strategies to drive qualified traffic to your site(s) is through article writing and distribution to forums, discussion groups and Ezines that are specific to your market.

The articles must be content driven, not a blatant sales piece. With most online resources you can add what is referred to as a “resource box” at the end of the article. A resource box contains 2 – 4 sentences about you with a link back to your site.

A second effective method to drive traffic to websites is with solo ads in specific locations. Rather than trying to sell something in the solo ad, offer your free resources by giving a description of the item with a link back to where they can download or register.

Solo ads are very cost-effective and work well when placed in the right publications and sites. Again, it is based on knowing your market rather than randomly placing an ad and hoping for a result.

A third effective method in generating site traffic is to participate in Joint Venture (JV) Campaigns. In JV Campaigns, one person sells a product and dozens of other people offer a valuable bonus product with the purchase.

Basically, a bonus eProduct is offered as an incentive to buy another eProduct, book, product or service. With this type of campaign each JV Partner agrees to send a message to their readers about the campaign.

In order to have access to the bonus product, customers visit a landing page where there is a description of the bonus as well as a place to leave a name and email address in order to get the bonus.

The cost is minimal and yet the market reach is incredible, often exceeding millions. Only participate in JV campaigns with people who are reputable and their product fits with your market or message.

Regardless of which strategy you use to gain opt-in subscribers you must make sure your backend marketing systems are in place. Many businesses fail to utilize the power of Internet marketing to the fullest potential because they have no backend marketing systems. To not do this is a waste of time, money and energy.

By keeping in touch with current and potential customers you build trust and name recognition. You will be recognized as a resource before you are a vendor, putting you miles ahead of the competition.

Kathleen Gage is an award winning entrepreneur, keynote speaker and corporate trainer. Get Gage's F*R*E*E eBook STREET SMARTS EMARKETING Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition! Click http://www.streetsmartsmarketing.com/free-ebook.htm

More posts to come

It has been a little while since I have added anything to my blog. The reason is I have been writing my next book - The Law of Achievement. The book will be released in May, 2006. More to come.

Kathleen Gage

Habitat for Humanity fundraiser

Looking for a unique way to make a difference while gaining massive value! Look no further. Matt Bacak, author of The Ultimate Lead Generation Plan, has put together by far the most incredible fundraiser ever. It’s like nothing you have ever seen. For anyone who knows Matt you know this was bound to happen. For those who don’t I can assure you Matt “walks his talk” and knows his stuff.

Find out more
http://www.theUltimateLeadGenerationPlan.com

Tradeshow resource

This is a great resource for anyone who participates in tradeshows. Read the article under breaking news. I had the opportunity to be interviewed for this.

http://www.exhibitoronline.com/news/enn-display.asp?counter=3963

Send clients articles of interest

If you find an article in a trade journal or magazine that you know a client would be interested in take the time to clip it out and send it to them. It could be something that is directly related to their business; a hobby they have a passion for; an article that relates to something of a personal nature (if you know them that well); or just about anything that let's them know you are thinking of their best interest.

This is the "Street Smarts" way to build great working relationships.

Kathleen Gage
www.streetsmartsmarketing.com

Know Your Market's Motivating Factor

If you want to know the buying habits of consumers visit the VALS website. http://www.sric-bi.com/VALS/

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.

In order to sell effectively, you must know what motivates your buyer. Take the time to understand your market. It will be well worth the effort.

About Kathleen
Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com

Just added a new description to my website

Kathleen Gage is The “Street Smarts” Speaker

The “Street Smarts” Speaker who teaches people to use their instinct, wit, creativity, and drive to achieve success, market penetration, sales performance and their fullest potential.

A few changes on my website - www.kathleengage.com

I made some changes on my website. You can now access articles directly from my site.
www.kathleengage.com

Kathleen Gage

Top Performers Can Teach Others How to Get Their Foot in the Door

When asked, most people in an organization can easily name top performers. Think about it! Who are the top performers in your organization, association, church group, or club? Are you one of them?

If you are, chances are you are more than willing to share your strategies of how you became a top performer. However, chances are, not many people ask. For some reason they seem to think it’s not okay to ask.

If you’re not a top performer, when is the last time you talked to one to find out what makes them tick? What is it that has taken them to the top? What are their beliefs, thoughts, actions, habits?

Success does not happen by luck, it happens by choice. Regardless of one’s title, position, industry or organization, success leaves clues. There are strategies, steps and risks that are involved.

If you are seeking ways to get to the next level of your success find those who are there and find out what their strategy is. There is a very good chance that if you are really willing to listen and apply what they say, you too will achieve “top performer” status.

About the author
Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com

Keep the process going

Generating business is an ongoing process, not a one time experience. Seek multiple ways to keep your name in front of your market. Do this on a regular basis. Essential to your marketing success are your follow-up procedures.

Kathleen Gage
Street Smarts Marketing
www.streetsmartsmarketing.com

Guarantees build trust

When selling a product or service be willing to offer a guarantee. This indicates to the consumer you believe in what you are selling.

Kathleen Gage
Street Smarts Marketing
www.streetsmartsmarketing.com

Gain Free Publicity Through Press Releases

One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact is, people will pay more attention to free publicity than they often do to paid advertising.

A simple way to gain free publicity is to write and distribute a well-written and well-formatted press release. A good press release is one of the most effective, and yet, most underutilized, of publicity tools. Simply put, a press release is an announcement you send to magazines, trade journals, newspapers, and newsletters. Also to radio and television. Often what you send to radio and television are referred to as PSA’s (Public Service Announcements).

I have one client who hosted an event and submitted one well-written and well-distributed press releases to the media. When the release made it in print, they went from having a 50% booking for their event through some direct mail efforts to filling up the entire room in less than 48 hours. This was worth a substantial amount of money to them.

Necessary steps
Prior to writing a press release, determine the following:

 Who is your target market?
 What is your target media?
 Who is the contact person at the media outlet?
 What is the timeframe for submission?
 Do you have an attention-grabbing headline?
 Do you know the who, what, when, where, why, how?
 Do you have good quotes, research and technical date if appropriate?

Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person. Each has their own preference as to how they want to receive it. It will be to your benefit to find out. A quick phone call will often provide you with this key information.

Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be in information overload.

Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.

Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else.

The 5 Ws of writing a press release or PSA.
Who should attend? Who will be there?
What is taking place? What will come from this event? Is it a fundraiser?
When is it happening?
Where will this occur?
Why would people be interested in the information? Why would they attend the event?

Sending press releases
Many journalists prefer that you send press releases via e-mail. You will find some die-hard snail mail folks, and a few who like faxes. If you're about to start working with a new journalist, and you're not sure how they prefer to receive their press information, ask. Once they tell you how they prefer the information, honor that request.

E-mail should be sent as a plain text file: the simpler, the better. Do not send a press release via email with an attachment. Most media people will automatically delete due to the concern of a virus. Do not send your email out via a mass email. Actually, if you use a good contact management database, you can send it by mass email and it appears as if each is a personalized email. Don't send a press release to your entire press list, with the entire recipient list visible.

When an editor calls for more information, respond to their call as quickly and professionally as possible. There is not substitute for building good relationships with the media. Don’t ever think you are too busy for them.

By making yourself available for the media, they tend to make themselves available for you. And what more could you possibly ask for?

About the author
Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com

7 No Cost and Low Cost Tips to Market Your Business

Marketing a business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing.

Over the years people have come to know me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have realized incredible returns.

Some of my successes have included:

- Before my last book was published I pre-sold over $8,000 in books
- Over 250 people registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One company used my strategies for a career expo and made over $180,000 in consulting fees
- One speaker sold over $23,000 in product sales back of the room at a two hour seminar with strategies outlined in my program

I don’t share this to impress anyone, rather to impress upon you when using the right strategies for your market, you can realize some incredible results.

People have also come to know me as someone who is a stickler when it comes to putting systems in place. My marketing successes are a direct result of the systems I have implemented.

With a bit of forethought, planning and desire, you can successfully market your business in a very effective manner. Below are seven proven strategies sure to increase visibility, leads and sales.

1. Business Cards
Business cards are often one of the most underutilized tools in one’s marketing.
Use the front and back of your business card to gain full benefit. Depending on your market you can put some very valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember.

Keep some in your wallet, your automobile, on your desk, and some at home. Be sure to carry them with you wherever you go and be willing to hand them out as opportunity presents itself.

Creatively distribute your card. When you eat out you can leave one with the tip.
If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may know other people who could use your product or service.

When someone gives you their business card be sure to enter their information in your database. Send them a short note or email within 48 hours of meeting them to keep your name fresh in their mind.

2. Send a picture
A great way to keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.

Put a picture of a buyer’s auto purchase in a beautiful calendar. Likely, the proud owner of the vehicle will display the calendar for the next 365 days.

For specialty gift shops, when a customer makes a substantial purchase, have a picture taken with the shop owner. Frame the picture and send it to the customer.
Chances are very good the picture will be displayed proudly for friends and family to see.

A dentist who specializes in smile makeovers can easily arrange to have a professional makeup artist and photographer capture the patient’s beautiful new smile. No doubt the patient will be more than happy to show others their new look.

3. Associations
Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search will likely show you how much is available.

A major opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.
Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and/or on their website.

In many cases, when an organization has a newsletter or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information making it into the publication.

They may also welcome you writing an article for their publication or website.
This lends itself to pre-presentation visibility. Additionally, you will position yourself as an expert and increase credibility.

Most organizations have the following opportunities that can help you to gain visibility and do some very effective marketing:

-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories

In many cases you will need to be a member of the association to take advantage of the multiple marketing opportunities. In other cases membership is not necessary.

4. Committee Involvement
Committee involvement is a great way to give back to the association or community while building visibility for you and your business. In some cases, you may even want to get involved in a committee where you have little experience or knowledge. This will give you an opportunity to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.

5. Contests and drawings
Contests are a favorite for many businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your database quickly.
You are generating very hot leads when you have a contest with people who have already frequented your place of business. The key though is to do back -end marketing. Far too many businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of business.
Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite people to stop by booth # _____ (whatever your booth is) to enter to win. Creative contests can also generate free publicity.

6. Cross-promoting
Join with other companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle company to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle company can partner with a gift basket company. Cross-promoting is only limited by your imagination.

This can considerably cut down the cost of business promotion and allow each business to use promotion techniques that might be too expensive to implement alone.

7. Bonuses
Secure special offers from various businesses who want to share a similar market as you. When a customer buys a minimum amount they receive a bonus packet with the various offers from the other vendors. This is a win/win all the way around. The other vendors gain visibility, you have something extra to offer you customers and the customers get incredible value for their purchase.

Be aware of who you cross-promote and joint venture with. You want someone who will be equally committed to a campaign.

About the author
Kathleen Gage is a business advisor specializing in marketing and promotions for small and home based businesses. She is a keynote speaker and the author of -101 Ways to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Learn How One Salt Lake City Consultant made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com

Generate Business With Coupons

Use coupons and discount offers to generate business during slow times and to build your start up business. When you use coupons be sure to put an expiration date on them. An expiration date allows you to control the influx of business. An effective length of time is 30 – 60 days.

About the author
Do you want to gain massive visibility within your market? Kathleen Gage can help you do just that. As a published author, keynote speaker and top rated award winning business advisor, Kathleen Gage teaches strategies that give high impact and high return. Sign up for Gage’s FR*EE Report “Learn How a Salt Lake City base consultant made over $100,000 from one idea” at www.streetsmartsmarketing.com

Using Technology to Get and Keep Your Foot in the Door

In years past it was easier to get your foot in the door of a prospective client than it is today. Competition has increased, your prospect has more demands on their time and a simple visit to the Internet can offer many prospects the same choice you are offering for less money.

So what can you do? Not only do you have to do front-end marketing and promotions to gain new customers, you absolutely must have a good system in place to follow-up with your current customers and keep your name fresh in their mind.

With the advent of the Internet and specific types of technology, we now have tools to accomplish this with ease. The fear some people have is that use of the Internet and technology will take away the human aspect of doing business. Although this may be true in some cases, proper use of technology can allow you to have more time to spend with your customers. Using technology in any business situation should only be done when it will better serve you and your customers.

Although you might not be ready to embrace all that technology can do for you, your customers probably are. The Computer Industry Almanac projects that we will have 1.35 billion Internet users by 2007.

Every day more people are utilizing the power of the Internet to research companies, determine level of credibility of a company based on their web presence and making purchases via the Net. If you do not have a good system in place to take advantage of this, you will soon be left behind.

There are several reasons to become a real player in the world of the Internet. Most importantly, in order to be considered a credible business you have to have a presence on the Internet.

Other reasons include:

To increase your reach and visibility
Lower the costs of traditional marketing
Increase Return on Investment for every marketing dollar
Develop and maintain credibility
Attract visitors to your site and/or physical business location
Increase profit margins
Increase speed of response time

Patricia Twitchell, owner of Just Bears and Stuff, a specialty gift shop in the quaint town of Myrtle Creek, Oregon (population 3,000) relies heavily on the power of the Internet for her business success. With the implementation of one simple strategy, Patricia, known to many as The Teddy Bear Lady of Myrtle Creek, increased her Ezine signups by 600% of what they usually were in one week.

She simply implemented the use of an autoresponder and a hover menu. Not only have her signups increased, so have revenues.

The Ezine contains articles of interest to teddy bear enthusiasts as well as any specials of the month she is offering that readers have first opportunity to learn about. To see how The Teddy Bear Lady uses technology to streamline her operations and provide better service to her customers visit www.justbearsandstuff.com.

Imagine how much untold revenue is lost by not fully utilizing the power of technology and the Internet. To not only survive but thrive, you must have a proper foundation and effective systems in place for attracting visitors, providing information, selling products and services and following up.

Many people are under the mistaken notion that if they sell only in their local market they don’t need a strong Internet presence. It is this type of thinking that leaves many businesses in the dust.

Additionally, without a strong Internet presence you can waste countless marketing dollars that could be saved through the use of technology.

If you want to continually be in the game of “getting your foot in the door” you must develop and utilize a system that makes doing business with you simple.

It’s that simple!

About the author
Do you want to gain massive visibility within your market? Kathleen Gage can help you do just that. As a published author, keynote speaker and top rated award winning business advisor, Kathleen Gage teaches strategies that give high impact and high return. Sign up for Gage’s FR*EE Report “Learn How a Salt Lake City base consultant made over $100,000 from one idea” at www.streetsmartsmarketing.com

Are You Investing Wisely?

Your marketing dollars are not just what you invest on the front end in your direct mail and advertising that matters. What are you willing to invest on the backend to continually build relationships with those individuals and companies you are a good match for? So often, companies spend massive amount trying to get a customer, but nothing to keep them satisfied and happy. Invest wisely.

About the author
Do you want to gain massive visibility within your market? Kathleen Gage can help you do just that. As a published author, keynote speaker and top rated award winning business advisor, Kathleen Gage teaches strategies that give high impact and high return. Sign up for Gage’s FR*EE Report “Learn How a Salt Lake City base consultant made over $100,000 from one idea” at www.streetsmartsmarketing.com

A Simple Strategy to Increase Profits

In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees.

Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts.

As you prepare to hire consider the following:

• What type of person are you looking for?
• What are the values that drive your company?
• How difficult is the job you are filling?
• Do you have anyone internally who can do the job?
• How long will it take to find the right person for the position?
• What are you willing to negotiate with the potential candidate?

In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees - often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up.

Think through the compensation package. Are the wages fair for the job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.

There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework.

Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation.

Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.”

Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company.

In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits.

About the author
Do you want to gain massive visibility within your market? Kathleen Gage can help you do just that. As a published author, keynote speaker and top rated award winning business advisor, Kathleen Gage teaches strategies that give high impact and high return. Sign up for Gage’s FR*EE Report “Learn How a Salt Lake City base consultant made over $100,000 from one idea” at www.streetsmartsmarketing.com

Excellent Ezine resource

I just came across an excellent Ezine directory. It is operated by Christopher Knight who is definitely one of the most brilliant minds you will find on the Internet. Check out http://BestEzines.com/ Another excellent resource of Mr. Knight is http://www.emailuniverse.com

Here's the posting on Best Ezines for Street Smarts Marketing Ezine:

Street Smarts Marketing
Street Smarts newsletter is designed for people who want high visibility in their market through proven cost effective, high return marketing and promotions strategies. Learn from Kathleen Gage, recognized as one of the top business owners for 2004 in Utah.

Ezine Subscription Info: http://www.kathleengage.com

If your not subscribed to my Ezine, I would invite you to do so.

Kathleen Gage
Street Smarts Marketing and Promotions

November Street Smarts Ezine is ready

Your November Street Smarts Marketing Newsletter is available at http://www.turningpointpresents.com/newsletters/enewsnovember2005.htm

This month I am excited to bring you a great article by world-renowned business expert, Harvey Mackay - Salesmanship Starts When the Customer Says No. Mr. Mackay is the author of several best selling books including, - Swim With The Sharks Without Being Eaten Alive - and - Pushing the Envelope All the Way to the Top. His article is a must read if you are in sales, marketing, own your own business or run a company.

Street Smarts Marketing and PR Newsletter contains success formulas, tips and strategies for retailers, sales professionals, consultants, authors, speakers, events coordinators, nonprofits and much more.

It's going better than expected

When I decided to offer my Street Smarts Making Money with the Internet eBook along with thousands of dollars worth of bonuses, I was pretty sure I would do well on sales. Not only have I done well, I have exceeded my own expectations. Lots of people have taken advantage of the special offer.

For less than the price of a dinner for two you can increase your leads, gain more prospects, sell more and increase your revenues like never before.

http://www.streetsmartsmarketing.com/Streetsmartsinternetppp.htm

Take full advantage of all the great bonuses while they are available.

Kathleen Gage

Great marketing program offer

Proven strategies to increase leads, sales, site visits and revenues.

For the next 72 hours you can access a very popular marketing program and get over 30 downloadable bonus products worth over $1,925 from experts from around the globe absolutely FR*EE when you order. Plus the first 96 people to order will get a FR*EE one hour teleconference with marketing expert, Kathleen Gage.

This is something you don’t want to miss.

Go here for more info:
http://knkayla.streets.hop.clickbank.net

Order now and get over 30 bonuses! The offer and full list of incredible bonuses is at this link: http://knkayla.streets.hop.clickbank.net

Look for some exciting news

In less than two weeks I will be introducing an incredible opportunity to my market. I am joining forces with some dynamite business experts around the globe. You will have an opportunity to learn from some of the very best.

Kathleen Gage
www.kathleengage.com

Search engine blog

I just came across an excellent blog with lots of resources for search engine submission sites.

http://www.searchengineblog.com/

Happy search engine submitting.

Kathleen Gage
www.kathleengage.com

Online resources for Press Releases

Free Press Release Submission sites:

http://www.free-press-release.com/

www.prweb.com

http://www.expressseek.com/addpr/addrelease.php

http://www.prleap.com/

http://www.webwire.com/

Where are you marketing?

I have been enjoying the beautiful community of Helena, Montana. It is a wonderful community. The people are some of the friendliest I have had the opportunity to meet.

As I have been getting to know some of the business owners and residents what I notice is how aware everyone is of the power of relationships, both personal and professional.

As change happens at an ever increasing rate, one of the most important things we can rely on are the quality of our relationships.

Today, commit to do what you can to improve the quality of your relationships.

Enjoying various cities

On Saturday, September 24, 2005 I was the featured speaker at a presentation sponsored by District 15 Toastmasters International. The topic was, "Learn How to Become a Professional Speaker." The event was very well attended with eager to learn individuals. The session took place in Salt Lake City.

On Saturday, September, 25th, I flew into Las Vegas to speak at a conference for a company with sales representatives and operations managers attending from througout the United States. The topic for this conference was The New World of Teambuilding. Again, very well attended and a great group of folks.

Today I flew into Helena, Montana to speak at the Women's Leadership Network conference on Tuesday, September 27th. The topic is "Okay Life! What's Next?"

I am having a great week traveling and speaking to hundreds of men and women.

When people ask me how I find these opportunities, I tell them it is a direct result of the amount of effort I put into my marketing, networking, follow up and delivery of outstanding products and services.

As anyone who knows me will tell you, I am a firm believer in a holistic approach to one's business. There is no one action that creates success.

Everything is important.

Kathleen
www.kathleengage.com

Ideas you can use

Be Yourself! But Be Good at It
from 101 Ways to Get Your Foot in the Door

Be yourself. If you don’t have a likeable personality, get one or get out of sales!

Joking aside, if you are uncomfortable, it’s guaranteed that your prospects will be. If you aren’t honestly confident about yourself and your products, your customers won’t be either.

You can improve the signals you send and keep self-consciousness to a minimum if you concentrate more on the person you’re talking with and the relationship you’re building than on making the sale.

Also, use every "no" as a learning opportunity. Go back and evaluate what could have been done differently in order to obtain the sale. Learn and grow from your mistakes. A client should have a pleasant time buying from you—it’s your job to ensure that she does.

-Prepare well
-Present well
-Follow up even better

Tired of cold calling? Ready to get your foot in the door of your prospects once and for all? If you answered yes, get your own copy of 101 Ways to Get Your Foot In the Door at www.101waystogetyourfootinthedoor.com

Great resource for client holiday gift giving

It is not too soon to begin thinking about what you are going to give your clients for the holidays. Yet, the pressure of going shopping, picking the right gift, wrapping and shipping can be overwhelming. For a great resource check out www.justbearsandstuff.com

When you call to place your order please let Patricia Twitchell know I recommended you contact her. She is great to work with.

Kathleen Gage

Need content driven articles

I am seeking content driven articles on sales and marketing for my Yahoo Group.

Group name is StreetSmartsMarketing. To sign up and begin posting email a blank message to:

streetsmartsmarketing-subscribe@yahoogrooups.com

You will be sent an invitation to join in your email box.

Articles are one of the best ways to promote you business. Why not start right away.

I will not post advertisements or anything that is not suitable for the general public. You can put a link to your website at the end of the article.

Show your clients you appreciate them

A great way to show your clients and customers you appreciate them is with unique gifts. Check out http://www.justbearsandstuff.com for some fun ideas.

101 No-Cost & Low-Cost Tips to Market A Product, Service or Business.

I am very excited to announce my newest release, 101 No-Cost & Low-Cost Tips to Market A Product, Service or Business.

This idea filled eBook was really fun to write. It is chalked full of ideas and tips on marketing and promotions that can apply to virtually any business. The ideas come from a variety of places; what I have done to market my own business, what I have used to market clients businesses, what others have shared with me that have worked for them.

The book was written knowing people continually want, and need, lots of great ideas that are easy to apply and very cost effective.

It is with this in mind I wrote, 101 No-Cost & Low-Cost Tips to Market A Product, Service or Business.

To read all the details on my newest downloadable eBook. please visit http://www.turningpointpresents.com/101nocostlowoffer.htm.

You probably know by now that I am not one to beat around the bush. Now is no exception. If creative and very affordable methods to market are important to you then you will want to get my newest eBook. It is only $7.95 and you get some really nice bonuses with the purchase. http://www.turningpointpresents.com/101nocostlowoffer.htm

New term

During a recent marketing training in which I was a participant (yes, even as a marketing advisor I participate in training) I heard an interesting term - TARKETING. It is knowing who you are targeting your marketing to.

One thing I see over and over are those people who don't take time to figure out who their specific market is and how to effectively market to that group.

Take time to evaluate your market. You will be glad you did.

Solutions May Surface in the Still of the Night

“Necessity is the mother of invention!” The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I have to admit, the first time I heard this it didn’t quite register.

However, nearly two decades later, it makes all the sense in the world. In fact, a majority of the things we take for granted were created out of a need. When the need became great enough, someone figured out a solution.

Such is the case with a new eBook that just hit the market - Tokens for TV. The idea for this informative book is the brainchild of working mom, Lisa Workman. As she explains it, about a year ago, she and her husband were struggling with how to get their kids to take an interest in choosing how much television and computer time they were spending each day. She came up with a system that not only limited how much TV/Computer time they received, but also took out some of the parental nagging and placed some responsibility on their shoulders. She came up with a simple solution to helping children manage their television and computer time.

Seeing how effective her system is, friends began asking her how it worked. After numerous requests, she wrote down the system and eventually fine tuned it to the point it became her now popular eBook, Tokens for TV.

An exciting aspect of this resource is that the information aligns perfectly with Lisa’s personal and professional vision and mission. She is extremely committed to providing quality information to families while promoting healthy lifestyles for children. However, something Lisa realizes is that without an effective marketing campaign to promote Tokens for TV there are many people who will never know how effective the system can be.

Lisa has put together a very effective campaign which includes full use of her Tokens for TV website, free reports, and article distribution both online and off, interviews with the media and viral marketing. Her marketing plan was developed long before the eBook was taken to market. Without a doubt, she will be successful in getting the word out.

Another excellent example of creative problem solving comes from Jo Capista, DDS, a Pennsylvania based dentist specializing in general and cosmetic dentistry. One of his greatest challenges was positioning his message about his top-notch cosmetic dentistry services to his market. As he analyzed his market and those who would invest in cosmetic dentistry, he knew he had to use unconventional marketing strategies to reach potential patients.

He began offering complimentary public information seminars. He promoted the seminars in neighborhood newspapers and with posters strategically placed throughout his region. The response to his first session was overwhelming. So much in fact he repeated the process several times with incredible results both in name recognition and revenues.

The next step was to do the seminars with other businesses who shared a similar market. Again, the process proved extremely successful. He then decided to invest in a vendor space at a body and bath expo. As with the other strategies, the expo was equally as successful.

I had the opportunity to talk in detail with Dr. Capista about why he feels all of this is working. Simply put, preparation, delivery and follow up. And of course, making sure he is targeting the right market for his services.

Like Lisa Workman and Dr. Capista, countless people have excellent ideas that solve a common problem; solutions that will definitely work. Unlike Lisa and Dr. Capista, they either don’t test their idea or if they do, they get busy with day-to-day activities and lose their focus, thus losing their potential for seeing how successful their idea could have been.

Often, it is in the still of the night, the answers will surface. A simple strategy that will help you to identify a solution you may be able to provide to others is to ask yourself the following question, “What keeps you or your customers awake at night?”

Regardless of the size of a company, it is essential to constantly seek solutions to your customer’s problems. Once you find a solution, take action and commit the time, money and resources to the end result. When your customer is looking for a solution, who do you want them to go to – your or your competition?

Current issue of Ezine available

The current issue of Street Smarts Marketing Ezine is now available at http://www.turningpointpresents.com/newsletters/enewsjuly2005.htm

Tradeshow Secret

Many people participate in tradeshows, home shows and gift shows as a way of promoting their business. Often, they do not gain full benefit from the investment due to lack of preplanning and follow up.

A tip on preplanning: Get to know show organizers. Most are more than willing to help in any way they can. They want you to succeed because when you succeed, they succeed.

From 101 Ways to Get Your Foot in the Door - www.101waystogetyourfootinthedoor.com

Create Your Vision of Success

Title: Create Your Vision of Success
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 750
Copyright: © 2005 by Kathleen Gage
Web Address: www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
the resource box at the end. Notification would be appreciated but is not required.

Summary – Understanding the power and profit in business that comes from one’s internal perceptions.

Create Your Vision of Success
By Kathleen Gage

Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception.

Many companies put a lot of effort into all the external aspects of what they do, yet completely overlook what is happening due to internal perception. Internal perception includes your thoughts and beliefs; the internal dialogues and thought processes you have regarding your business, your industry and your customers/clients. Often, we may not be aware of hidden thoughts. Our thoughts support or hinder our success.

To find out how what you believe take this simple test. For the next 48 hours notice what comes up when you are talking about your company, your products and services and the value you bring to the table. Do your internal thoughts match your words? Do you feel good about your interactions? Do you feel the prices you charge are fair and reasonable? Do you believe you are worth what you ask? Do you feel you are the best choice for your customers?

You can invest lots of money and time on external campaigns. Your true success will be determined when your thoughts and beliefs match your actions. Before you launch your next marketing campaign, ask yourself these important questions:
-How do you feel about your product or service?
-Do you feel the price you charge is matches the value your product/service -brings to your customers?
-Do you appreciate your clients?
-Do you feel appreciated by your customers or clients?
-Who do you want to do business with?
-Who wants to do business with you?
Whether you are in financial planning, training, banking, the beauty industry, day spas, or technology, take the time to know what sets you apart. In the consumer’s mind, Company A looks the same as Company B in many ways. The same with Salesperson A compared to Salesperson B. To stand apart your must help the consumer understand your differences.

A simple formula to clarify your differences is to write down every reason someone would want to do business with you.
-Are you an expert in your industry?
-Do you deliver in record time?
-Do you have a unique location?
-What is unique about your business compared to your competitors?
-What is most important to your prospects and customers about doing business with you? (If you don’t know – ASK!) -What can only you do that your competitors can’t do?

Once you answer these questions, create a short message that incorporates these answers. When you meet with a potential customer and they ask what you do, you want to be able to concisely tell them. This process is also helpful with your current clients. Remember - they are only one call away from utilizing the services of someone else!

Before you begin to aggressively position yourself and gain visibility, think about the vision for you and your organization. Gaining a vision of what the organization stands for, the impact you want to have on your customers or clients, the quality of products and services, your contribution to your community, and where you want the organization to be in the future is essential as you move forward.

Your vision is your ideal future state and includes your values and what you desire your organization to be like. What’s most important to you?

An essential aspect of your vision is understanding what makes you, your company and your team unique in the marketplace. What makes your product or service different from your competitors? Once you have your vision in mind, write it down. This will help you to solidify your thoughts and stay on track with what is truly important.
Periodically revisit your overall vision. Your core values should be the main driver of your vision, yet some of the details are bound to change. As you and your customer’s needs and wants change, you may find it necessary to update your vision.

Where do you want your company to be? Where do you want to be? Match your actions with your thoughts and beliefs. Create a vision for success!

Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook Street Smarts Marketing On the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm

Selling promotional items.

"Selling promotional products is a world unto itself." This according to businessman and author Randy Kirk, whose career includes sales of products and services in over 30 industries.

"In most businesses, you pitch the quality and the utility. When it comes to promotional products, your selling the glitz or the fun or the space available for a logo." That's not the only difference according to Kirk.

"Every sale is starting over. The customer may have used hats last year, so now she wants to use anything but hats. Or if she does want hats, she's going to put the purchase out to bid."Kirk has a blog, http://www.advertisingspecialty.blogspot.com that gives totally free ideas on selling, prospecting, and other aspects of the promotional salesperson's life.

From time-to-time there is a commercial for his product line which can be viewed at http://www.californiasprings.com. He explains, "This blog is just for teaching and coaching. Hopefully, some will find it to be a good resource for their careers."

A blog to visit

A good blog to visit. http://www.advertisingspecialty.blogspot.com

Randy W. Kirk
Location:United States
President of ASI 30111, manufacturer of California Springs Water Bottles. Married to Pam with 4 kids and 2 grandchildren. Author of 5 business books with another one coming in Feb 2006.

The Power of Beliefs

Years ago I had the opportunity to meet a woman who reinforced my understanding of the power of beliefs. A woman who is probably one of the most powerful individuals I will ever encounter. I met Chris in 1986 while taking the Dale Carnegie course in Santa Rosa, California.

Although not in class the first week of a twelve-week training; Chris showed up during the second week. Class was well under way when Chris walked into the room. Actually, she didn’t really walk into the room; she dragged herself in, supported by a pair of metal crutches. Chris has Cerebral Palsy, which she lived with all her life.

Chris had an extremely difficult time communicating with others. This was not due to lack of desire, but because for most of her twenty-one years of life she had been kept in a room with no more than Elvis records and tapes to entertain her. No one had taken the time to assist her in developing the ability to communicate. No one except Bonnie, her current caretaker. It was Bonnie who knew there was much more to Chris than anyone ever gave her credit for.

When asked by the instructor what her goal for the twelve-week course was, Chris struggled to respond and became frustrated and angry in the process. Chris had a very short fuse when it came to frustration because for most of her life no one would listen to her. The only way she knew to get someone to listen was through temper tantrums.
We discovered her goal was to be able to stand, by herself, in front of forty-five people and tell us about herself. With Bonnie as her interpreter, Chris conveyed this desire to a room full of business professionals.

To the amazement of everyone in the class, on the twelfth week, Chris stood in front of the room and shared with us, in her own words, what her life had been like for her. It was one of the most beautiful and enlightening experiences I have ever witnessed. Here was a woman who had, in many ways, been thrown away. And yet, she had a determination, commitment and belief that she could accomplish more in her life and she did. She also had the love and support of forty five friends, who weeks before had been strangers complete strangers.

What we all witnessed through Chris’ courage, is that life is created moment by moment based on our beliefs. Beliefs that can empower beyond our wildest dreams.

Our beliefs are developed on both a conscious and subconscious level. As our beliefs change our experiences change. And as our experiences change, so do our beliefs.

Beliefs are relevant to both our personal and professional direction. What are the beliefs that will carry you to places you have yet to explore?

Kathleen Gage is a keynote speaker and business advisor based out of Draper, Utah. She is the author of several books including Message of Hope, Inspiring Thoughts for Uncertain Times. To sign up for Kathleen’s free weekly inspirational thoughts visit http://www.turningpointpresents.com/messageofhope.htm

Making Money With the Internet Seminar Back by Request

Due to an overwhelming response from the last training session I offered entitled - Making Money With the Internet - I have decided to offer an enhanced version of the seminar on Tuesday, June 14, 2005 from 9 a.m. - 11 a.m.

There's just one problem - I am limited in the number of folks I can accommodate. Last time we had seating for over 200 and we filled up within a few days. This time I have only 100 seats available and anticipate filling up even quicker than before.

If you are interested in learning how to utilize the power of the Internet in your marketing then sign up today. You are in for an incredible learning experience.

This session is not designed for "tech heads." Rather, it is for small and home based business folks who want to understand proven strategies to drive traffic to your website and increase your market reach and revenues. It is about the Marketing Mindset as it applies to the Internet and your overall marketing.

Sign up now http://www.turningpointpresents.com/june14thregistration.htm

A portion of what you will learn is...

-How to use the Internet in your overall marketing
-Extremely cost effective web design and maintenance resources.
--How to gain unbelievable visibility with your market
-One often overlooked strategy that can increase your reach tenfold
-Insider secrets that are guaranteed to increase your revenues regardless of your product or service
-3 proven strategies to improve your web presence almost immediately
-What you must avoid doing if you want to be taken seriously in the game of Internet marketing
And much more.

This session is designed to fast track anyone who is serious about taking their business to the next level through the power of the Internet.

Here are the particulars...

Tuesday, June 14, 2005
Registration 8:30 - 8:45 a.m
Training 9:00 - 11 a.m.

SLCC Miller Center
9750 South 300 West

We will be in the main building (closest to the freeway). Parking is available on both sides of the building.

In order to accommodate everyone, if you are planning on bringing anyone else please have them sign up too.

Sign up now http://www.turningpointpresents.com/june14thregistration.htm