A good blog to visit. http://www.advertisingspecialty.blogspot.com
Randy W. Kirk
Location:United States
President of ASI 30111, manufacturer of California Springs Water Bottles. Married to Pam with 4 kids and 2 grandchildren. Author of 5 business books with another one coming in Feb 2006.
Tuesday, May 17, 2005
Saturday, May 14, 2005
The Power of Beliefs
Years ago I had the opportunity to meet a woman who reinforced my understanding of the power of beliefs. A woman who is probably one of the most powerful individuals I will ever encounter. I met Chris in 1986 while taking the Dale Carnegie course in Santa Rosa, California.
Although not in class the first week of a twelve-week training; Chris showed up during the second week. Class was well under way when Chris walked into the room. Actually, she didn’t really walk into the room; she dragged herself in, supported by a pair of metal crutches. Chris has Cerebral Palsy, which she lived with all her life.
Chris had an extremely difficult time communicating with others. This was not due to lack of desire, but because for most of her twenty-one years of life she had been kept in a room with no more than Elvis records and tapes to entertain her. No one had taken the time to assist her in developing the ability to communicate. No one except Bonnie, her current caretaker. It was Bonnie who knew there was much more to Chris than anyone ever gave her credit for.
When asked by the instructor what her goal for the twelve-week course was, Chris struggled to respond and became frustrated and angry in the process. Chris had a very short fuse when it came to frustration because for most of her life no one would listen to her. The only way she knew to get someone to listen was through temper tantrums.
We discovered her goal was to be able to stand, by herself, in front of forty-five people and tell us about herself. With Bonnie as her interpreter, Chris conveyed this desire to a room full of business professionals.
To the amazement of everyone in the class, on the twelfth week, Chris stood in front of the room and shared with us, in her own words, what her life had been like for her. It was one of the most beautiful and enlightening experiences I have ever witnessed. Here was a woman who had, in many ways, been thrown away. And yet, she had a determination, commitment and belief that she could accomplish more in her life and she did. She also had the love and support of forty five friends, who weeks before had been strangers complete strangers.
What we all witnessed through Chris’ courage, is that life is created moment by moment based on our beliefs. Beliefs that can empower beyond our wildest dreams.
Our beliefs are developed on both a conscious and subconscious level. As our beliefs change our experiences change. And as our experiences change, so do our beliefs.
Beliefs are relevant to both our personal and professional direction. What are the beliefs that will carry you to places you have yet to explore?
Kathleen Gage is a keynote speaker and business advisor based out of Draper, Utah. She is the author of several books including Message of Hope, Inspiring Thoughts for Uncertain Times. To sign up for Kathleen’s free weekly inspirational thoughts visit http://www.turningpointpresents.com/messageofhope.htm
Although not in class the first week of a twelve-week training; Chris showed up during the second week. Class was well under way when Chris walked into the room. Actually, she didn’t really walk into the room; she dragged herself in, supported by a pair of metal crutches. Chris has Cerebral Palsy, which she lived with all her life.
Chris had an extremely difficult time communicating with others. This was not due to lack of desire, but because for most of her twenty-one years of life she had been kept in a room with no more than Elvis records and tapes to entertain her. No one had taken the time to assist her in developing the ability to communicate. No one except Bonnie, her current caretaker. It was Bonnie who knew there was much more to Chris than anyone ever gave her credit for.
When asked by the instructor what her goal for the twelve-week course was, Chris struggled to respond and became frustrated and angry in the process. Chris had a very short fuse when it came to frustration because for most of her life no one would listen to her. The only way she knew to get someone to listen was through temper tantrums.
We discovered her goal was to be able to stand, by herself, in front of forty-five people and tell us about herself. With Bonnie as her interpreter, Chris conveyed this desire to a room full of business professionals.
To the amazement of everyone in the class, on the twelfth week, Chris stood in front of the room and shared with us, in her own words, what her life had been like for her. It was one of the most beautiful and enlightening experiences I have ever witnessed. Here was a woman who had, in many ways, been thrown away. And yet, she had a determination, commitment and belief that she could accomplish more in her life and she did. She also had the love and support of forty five friends, who weeks before had been strangers complete strangers.
What we all witnessed through Chris’ courage, is that life is created moment by moment based on our beliefs. Beliefs that can empower beyond our wildest dreams.
Our beliefs are developed on both a conscious and subconscious level. As our beliefs change our experiences change. And as our experiences change, so do our beliefs.
Beliefs are relevant to both our personal and professional direction. What are the beliefs that will carry you to places you have yet to explore?
Kathleen Gage is a keynote speaker and business advisor based out of Draper, Utah. She is the author of several books including Message of Hope, Inspiring Thoughts for Uncertain Times. To sign up for Kathleen’s free weekly inspirational thoughts visit http://www.turningpointpresents.com/messageofhope.htm
Making Money With the Internet Seminar Back by Request
Due to an overwhelming response from the last training session I offered entitled - Making Money With the Internet - I have decided to offer an enhanced version of the seminar on Tuesday, June 14, 2005 from 9 a.m. - 11 a.m.
There's just one problem - I am limited in the number of folks I can accommodate. Last time we had seating for over 200 and we filled up within a few days. This time I have only 100 seats available and anticipate filling up even quicker than before.
If you are interested in learning how to utilize the power of the Internet in your marketing then sign up today. You are in for an incredible learning experience.
This session is not designed for "tech heads." Rather, it is for small and home based business folks who want to understand proven strategies to drive traffic to your website and increase your market reach and revenues. It is about the Marketing Mindset as it applies to the Internet and your overall marketing.
Sign up now http://www.turningpointpresents.com/june14thregistration.htm
A portion of what you will learn is...
-How to use the Internet in your overall marketing
-Extremely cost effective web design and maintenance resources.
--How to gain unbelievable visibility with your market
-One often overlooked strategy that can increase your reach tenfold
-Insider secrets that are guaranteed to increase your revenues regardless of your product or service
-3 proven strategies to improve your web presence almost immediately
-What you must avoid doing if you want to be taken seriously in the game of Internet marketing
And much more.
This session is designed to fast track anyone who is serious about taking their business to the next level through the power of the Internet.
Here are the particulars...
Tuesday, June 14, 2005
Registration 8:30 - 8:45 a.m
Training 9:00 - 11 a.m.
SLCC Miller Center
9750 South 300 West
We will be in the main building (closest to the freeway). Parking is available on both sides of the building.
In order to accommodate everyone, if you are planning on bringing anyone else please have them sign up too.
Sign up now http://www.turningpointpresents.com/june14thregistration.htm
There's just one problem - I am limited in the number of folks I can accommodate. Last time we had seating for over 200 and we filled up within a few days. This time I have only 100 seats available and anticipate filling up even quicker than before.
If you are interested in learning how to utilize the power of the Internet in your marketing then sign up today. You are in for an incredible learning experience.
This session is not designed for "tech heads." Rather, it is for small and home based business folks who want to understand proven strategies to drive traffic to your website and increase your market reach and revenues. It is about the Marketing Mindset as it applies to the Internet and your overall marketing.
Sign up now http://www.turningpointpresents.com/june14thregistration.htm
A portion of what you will learn is...
-How to use the Internet in your overall marketing
-Extremely cost effective web design and maintenance resources.
--How to gain unbelievable visibility with your market
-One often overlooked strategy that can increase your reach tenfold
-Insider secrets that are guaranteed to increase your revenues regardless of your product or service
-3 proven strategies to improve your web presence almost immediately
-What you must avoid doing if you want to be taken seriously in the game of Internet marketing
And much more.
This session is designed to fast track anyone who is serious about taking their business to the next level through the power of the Internet.
Here are the particulars...
Tuesday, June 14, 2005
Registration 8:30 - 8:45 a.m
Training 9:00 - 11 a.m.
SLCC Miller Center
9750 South 300 West
We will be in the main building (closest to the freeway). Parking is available on both sides of the building.
In order to accommodate everyone, if you are planning on bringing anyone else please have them sign up too.
Sign up now http://www.turningpointpresents.com/june14thregistration.htm
Wednesday, April 27, 2005
Create and register your blog
Blogs are definitely a great way to keep in touch and send information out.
To create a blog at no cost go to www.blogger.com
To register go to:
http://articlesubmissionsites.com/cgi-bin/order/login.pl
http://www.bloggerforum.com
http://www.blogexplosion.com
http://www.bloglet.com/
http://www.blogarama.com/
http://www.bloglines.com/
http://www.technorati.com/
To create a blog at no cost go to www.blogger.com
To register go to:
http://articlesubmissionsites.com/cgi-bin/order/login.pl
http://www.bloggerforum.com
http://www.blogexplosion.com
http://www.bloglet.com/
http://www.blogarama.com/
http://www.bloglines.com/
http://www.technorati.com/
Tuesday, April 26, 2005
When is it Enough?
Recently I facilitated an Internet marketing training class in Salt Lake City. The attendees have all been on my email distribution list for a period of time.
Most people have heard someone needs to see your name 7 – 8 times before they make a buying decision. Curious as to how many times each had received a message from me via email I conducted a quick survey.
The group average was 15 times. I tend to believe 15 is closer to the average for most people who are selling something than what we were traditionally led to believe. Especially if the purchase is with someone who has been marketing to us on the Internet.
Think about your own buying habits when it comes to the Net. Do you visit someone's sight several times before pulling out your credit card? Do you need to get multiple communications from the person or company before the decision is made? Do you find you have more choices today than ever before and therefore you are extremely well informed when the time comes to buy?
If you answered yes, you are not alone. If it takes you a while to make a decision, you are not alone. This is equally true for your customers. If you are selling something on the net the sales cycle might be longer than you think.
Are you doing all you can to keep your name fresh in your markets mind? Are you creating value for those you want to have as customers? Are you a resource before you are a vendor? If not, now is the time to begin.
Sign up for your free Street Smarts Tips at www.streetsmartsmarketing.com
Most people have heard someone needs to see your name 7 – 8 times before they make a buying decision. Curious as to how many times each had received a message from me via email I conducted a quick survey.
The group average was 15 times. I tend to believe 15 is closer to the average for most people who are selling something than what we were traditionally led to believe. Especially if the purchase is with someone who has been marketing to us on the Internet.
Think about your own buying habits when it comes to the Net. Do you visit someone's sight several times before pulling out your credit card? Do you need to get multiple communications from the person or company before the decision is made? Do you find you have more choices today than ever before and therefore you are extremely well informed when the time comes to buy?
If you answered yes, you are not alone. If it takes you a while to make a decision, you are not alone. This is equally true for your customers. If you are selling something on the net the sales cycle might be longer than you think.
Are you doing all you can to keep your name fresh in your markets mind? Are you creating value for those you want to have as customers? Are you a resource before you are a vendor? If not, now is the time to begin.
Sign up for your free Street Smarts Tips at www.streetsmartsmarketing.com
Excellent article on corporate blogging
Came across this article and thought you would find it beneficial.
http://www.corporateblogging.info/basics/corporatebloggingprimer.pdf
Kathleen
http://www.corporateblogging.info/basics/corporatebloggingprimer.pdf
Kathleen
Monday, April 25, 2005
My newest web page
Please check out my newest webpage. Information on my book Message of Hope.
http://www.turningpointpresents.com/messageofhope.htm
http://www.turningpointpresents.com/messageofhope.htm
Tuesday, April 19, 2005
Here's Your Copy Writing Formula for Internet Sales
By Loren Beckart
http://ClickTracs.com
Once you have created an internet sales page that works, then you have a template you can use again and again, customizing the basic formula to any product in your line. The key is to be sure to include all the elements of an effective sales page, and use a 'formula' that has been tested and is known to work.
If you are hiring a copy writer or writing the copy yourself, here is a checklist of the essential elements to help you organize and plan your next internet sales page.
Headlines: There can be up to three parts to the headline. First, there is the pre-headline, which is a note to attract your target market, letting them know you have something for them in particular. Second, is the main headline, which describes the big benefit of whatever you're offering. The main headline should be in large font, and nothing elsewhere on the page should be larger or distract from it. Third, is a post-headline, which is only necessary if you need to clarify or elaborate upon the main headline.
The story: This is an emotional grabber that pulls the
visitor into the copy so you can present your product and
make your offer. It should be benefit driven, showing the reader how they could feel or their life could be better if they owned the product.
Credibility: This is a particularly important aspect of on- line sales. The visitor needs assurance that both you and the product are for real. Give your contact information, including an address. No one will come to your door, and if someone does call, that's good, because you gain insight when talking with clients. Also for credibility, include some results-based testimonials about your service or product, and give the full name of the testifier. Giving only first names is suspicious. If possible, explain results of product tests or quote favorable third-party reviews. And if you have credentials or expertise related to the offer, include it. Throughout the sales copy use real and specific numbers rather than approximations.
Benefits of the product or service: Using bullet format, because bullets are easy to scan, itemize all the benefits (not the features). Put them in order of priority. It is better to have too many than too few because it often takes just a single benefit to inspire a prospect to purchase, but every prospect has their unique hot button.
Features and/or specifications: This is where you specifically tell the visitor exactly what they are getting. Here is where you give details about the product.
Bonuses. Always include something extra, and make sure it has value - that it could be something people would order the product just to get the bonus. Tell the specific dollar value so you can use that information in the value build- up, or close.
Value build-up: Be explicit about the reasons the price of the product is a good value. Make comparisons to other similar products that are more expensive with less gained. Offer a guarantee if at all possible. Anticipate and counter objections. Create a sense of scarcity. That is to say, give a deadline, explain why they need to act now, and keep your deadline real. Help the visitor feel the pain of not ordering~ exactly what won't change or get better unless they have your product.
Ordering: Imagine that this is the first time your new client has ever ordered online, and hold their hand through the process by making your instructions absurdly clear at each step. Also, offer purchasing options, the most common being a secure on-line credit card page, but also Pay Pal and instructions for calling in an order or sending a check, (although this will actually happen rarely). Most importantly, remember to ask for the order in the first place by saying, "Order Now."
Post Script: In effect, this is a one-paragraph summary of your sales page, including a repetition of the most important parts. Also, ask a final time for the order.
Now that you have this list of essentials, search online for good examples. You won't copy another sales page of course, not even a line, but using good models will inspire you to write your own killer copy!
Loren Beckart is Marketing VP for http://www.ClickTracs.com, a company that specializes in delivering highly targeted traffic to your website. For information, visit: www.ClickTracs.com
http://ClickTracs.com
Once you have created an internet sales page that works, then you have a template you can use again and again, customizing the basic formula to any product in your line. The key is to be sure to include all the elements of an effective sales page, and use a 'formula' that has been tested and is known to work.
If you are hiring a copy writer or writing the copy yourself, here is a checklist of the essential elements to help you organize and plan your next internet sales page.
Headlines: There can be up to three parts to the headline. First, there is the pre-headline, which is a note to attract your target market, letting them know you have something for them in particular. Second, is the main headline, which describes the big benefit of whatever you're offering. The main headline should be in large font, and nothing elsewhere on the page should be larger or distract from it. Third, is a post-headline, which is only necessary if you need to clarify or elaborate upon the main headline.
The story: This is an emotional grabber that pulls the
visitor into the copy so you can present your product and
make your offer. It should be benefit driven, showing the reader how they could feel or their life could be better if they owned the product.
Credibility: This is a particularly important aspect of on- line sales. The visitor needs assurance that both you and the product are for real. Give your contact information, including an address. No one will come to your door, and if someone does call, that's good, because you gain insight when talking with clients. Also for credibility, include some results-based testimonials about your service or product, and give the full name of the testifier. Giving only first names is suspicious. If possible, explain results of product tests or quote favorable third-party reviews. And if you have credentials or expertise related to the offer, include it. Throughout the sales copy use real and specific numbers rather than approximations.
Benefits of the product or service: Using bullet format, because bullets are easy to scan, itemize all the benefits (not the features). Put them in order of priority. It is better to have too many than too few because it often takes just a single benefit to inspire a prospect to purchase, but every prospect has their unique hot button.
Features and/or specifications: This is where you specifically tell the visitor exactly what they are getting. Here is where you give details about the product.
Bonuses. Always include something extra, and make sure it has value - that it could be something people would order the product just to get the bonus. Tell the specific dollar value so you can use that information in the value build- up, or close.
Value build-up: Be explicit about the reasons the price of the product is a good value. Make comparisons to other similar products that are more expensive with less gained. Offer a guarantee if at all possible. Anticipate and counter objections. Create a sense of scarcity. That is to say, give a deadline, explain why they need to act now, and keep your deadline real. Help the visitor feel the pain of not ordering~ exactly what won't change or get better unless they have your product.
Ordering: Imagine that this is the first time your new client has ever ordered online, and hold their hand through the process by making your instructions absurdly clear at each step. Also, offer purchasing options, the most common being a secure on-line credit card page, but also Pay Pal and instructions for calling in an order or sending a check, (although this will actually happen rarely). Most importantly, remember to ask for the order in the first place by saying, "Order Now."
Post Script: In effect, this is a one-paragraph summary of your sales page, including a repetition of the most important parts. Also, ask a final time for the order.
Now that you have this list of essentials, search online for good examples. You won't copy another sales page of course, not even a line, but using good models will inspire you to write your own killer copy!
Loren Beckart is Marketing VP for http://www.ClickTracs.com, a company that specializes in delivering highly targeted traffic to your website. For information, visit: www.ClickTracs.com
The Gold is in the Opt-in ListBy
by Kathleen Gage
When I consult with small and home based business owners, more times than not one of the greatest concerns they have is how to increase reach to a targeted market while keeping costs down. Hands down, effectively using the power of the Internet is the cornerstone to achieving this outcome. More times than not, companies are not using their Internet presence as effectively as they can.
I often see a company that has a website that looks great from a design perspective, yet from a marketing and sales perspective the site is not working. Many people are under the mistaken belief that if a potential customer or client visits their site they will be so impressed they will automatically return time and again. Fact is, this is not what happens in the real world of the Internet. Chances are within minutes most visitors have forgotten sites they looked at unless there was something that encouraged them to remember.
People remember based on the value you create and a problem being solved. They also remember by you keeping your name and company fresh in their mind.
One way to do this is to offer visitors the opportunity to opt in to your mailing list. If people have taken the time to visit your site, you need to encourage them to leave their contact information. You do this by offering them something that is incredibly valuable that they sign up for.
It’s incredible how many companies, large and small, miss the opportunity to encourage visitors to sign up for something. It is in the signing up you will build a mailing list that is worth more than its weight in gold.
Most people are so overloaded with information that if you don’t immediately solve a problem for them they are not going to be interested in signing up for anything. Additionally, once they sign up if your information does not continue to solve their problem they will want off your list.
In today’s world of Internet marketing, your job is to look for ways to continually offer value while increasing your distribution list.
Specific Strategies to Increase Your Distribution ListIf you are in the retail industry, every time someone comes to your store, simply ask them if you can add them to your distribution list to keep them updated on specials, events, and unique offers. In most cases if they are attracted to your store, they will gladly give you their information. Make sure to get their email address.
If you have a current mailing list of clients, conduct a survey and offer an incentive for people to respond. Direct them to your site where they fill out a survey and perhaps receive a free report or eBook.
If you do any type of presentations as a part of your job, collect contact information from the attendees. Send a follow-up message within 48 hours inviting them to sign up for your Ezine.
Use your email signature file to encourage people to sign up for an incentive on your website. Put the web link right in your signature.
Put a sign-up box on every page of your site. Many websites have a sign-up on the main page but have not put one up on other pages of their site. Fact is, a web search for a specific product or service can take people anywhere on your site, not just the main page. Make it easy for them to sign-up for something from every page.
Write and distribute articles online with a strong byline at the end of the article. A byline is simply an information piece that is usually a few sentences in length. In the byline direct readers back to your website for something of value.
Offer a free report from your site. Make sure it is compelling enough for people to want to sign up.
Offer free eBooks to encourage people to leave their contact information in order to download the file.
Opt-in lists are one of the most powerful marketing tools you have in your online and offline marketing. Complemented by a good Ezine, website, consistent focus on driving traffic to your site and gaining visibility, the potential for growing your business is unlimited.
Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook Street Smarts Marketing On the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm
When I consult with small and home based business owners, more times than not one of the greatest concerns they have is how to increase reach to a targeted market while keeping costs down. Hands down, effectively using the power of the Internet is the cornerstone to achieving this outcome. More times than not, companies are not using their Internet presence as effectively as they can.
I often see a company that has a website that looks great from a design perspective, yet from a marketing and sales perspective the site is not working. Many people are under the mistaken belief that if a potential customer or client visits their site they will be so impressed they will automatically return time and again. Fact is, this is not what happens in the real world of the Internet. Chances are within minutes most visitors have forgotten sites they looked at unless there was something that encouraged them to remember.
People remember based on the value you create and a problem being solved. They also remember by you keeping your name and company fresh in their mind.
One way to do this is to offer visitors the opportunity to opt in to your mailing list. If people have taken the time to visit your site, you need to encourage them to leave their contact information. You do this by offering them something that is incredibly valuable that they sign up for.
It’s incredible how many companies, large and small, miss the opportunity to encourage visitors to sign up for something. It is in the signing up you will build a mailing list that is worth more than its weight in gold.
Most people are so overloaded with information that if you don’t immediately solve a problem for them they are not going to be interested in signing up for anything. Additionally, once they sign up if your information does not continue to solve their problem they will want off your list.
In today’s world of Internet marketing, your job is to look for ways to continually offer value while increasing your distribution list.
Specific Strategies to Increase Your Distribution ListIf you are in the retail industry, every time someone comes to your store, simply ask them if you can add them to your distribution list to keep them updated on specials, events, and unique offers. In most cases if they are attracted to your store, they will gladly give you their information. Make sure to get their email address.
If you have a current mailing list of clients, conduct a survey and offer an incentive for people to respond. Direct them to your site where they fill out a survey and perhaps receive a free report or eBook.
If you do any type of presentations as a part of your job, collect contact information from the attendees. Send a follow-up message within 48 hours inviting them to sign up for your Ezine.
Use your email signature file to encourage people to sign up for an incentive on your website. Put the web link right in your signature.
Put a sign-up box on every page of your site. Many websites have a sign-up on the main page but have not put one up on other pages of their site. Fact is, a web search for a specific product or service can take people anywhere on your site, not just the main page. Make it easy for them to sign-up for something from every page.
Write and distribute articles online with a strong byline at the end of the article. A byline is simply an information piece that is usually a few sentences in length. In the byline direct readers back to your website for something of value.
Offer a free report from your site. Make sure it is compelling enough for people to want to sign up.
Offer free eBooks to encourage people to leave their contact information in order to download the file.
Opt-in lists are one of the most powerful marketing tools you have in your online and offline marketing. Complemented by a good Ezine, website, consistent focus on driving traffic to your site and gaining visibility, the potential for growing your business is unlimited.
Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s’s FREE eBook Street Smarts Marketing On the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm
Friday, April 08, 2005
7 Marketing Lessons I Learned From the Muscleheads at Gold's Gym
by Alexandria K. Brown, "The E-zine Queen"
Can I share a secret with you?
I love working out. In fact, several years ago I considered a career in fitness. I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing.
Now that I make a great living online as The E-zine Queen, I still make time for my health. And I'm lucky to live close to the most famous gym in the world: Gold's Gym at Venice Beach, California. On a daily basis, I'm surrounded by bodybuilding legends like Lou Ferrigno and various men named "Gunther," athletes like Kobe Bryant and Lisa Leslie, and celebs like The Rock. The place is an absolute circus, and I enjoy the entertainment factor.
When I first joined Gold's two years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.
1. Hang around people whom you want to be like.
Bodybuilders and aspiring bodybuilders from all over the area come to the Venice Gold's because it's the home of bodybuilding. I know a few bodybuilders who drive almost an hour just to work out there. Sure, they could exercise at their neighborhood Bally's, but instead they make the trip to their Mecca every day through the arduous Los Angeles traffic.
Why? They know that when you hang around people who are doing what you want to do, you automatically have a much greater chance of success. The furious energy at Gold's is undeniable as soon as you walk in the door. You're surrounded by world-class competitors, gold medalists, and celebrities. It's not only motivating and inspiring, but there's a wealth of knowledge surrounding you as well.
Who are YOU hanging around? (Think about it.)
2. Consistency is the key for long-term success.
Bodybuilders know that a body is built over a long term. And even if they take some time off, they'll bounce back quickly because of all the training they've done over the years. It's called "muscle memory" - your body remembers your shape and snaps back into place.
In the same way, our clients and customers have "marketing memory." That is, as long as we're in front of them on a regular basis, they'll remember who we are - even if we take a break. (And there's no better way to stay in front of them than publishing an e-zine!)
3. Ups and downs are a part of the process.
Bodybuilders know that success comes in cycles. It's physically damaging for them to try to be on "full force" more than a few times every year. They know their limits, and they push them, but they don't break them.
Marketing has cycles as well. You can hit it hard for a while, then ease back for a bit. Don't worry when there's a "down." Just make sure to immediately follow it with an "up". Get back on your marketing schedule or mix it up and do something different.
4. Hard work is part of the game.
Bodybuilders don't wake up and say, "I don't feel like working out today." They just do it. It becomes part of their schedule, part of their life. And that ensures their success.
How many of us secretly wish our success would be handed to us on a silver platter? I'm all about attracting success on whatever level we can, but hey, let's realize there is work involved. The solution is to make the hard work FUN by doing what you love to do and delegating what you don't.
5. Model others who are already doing what you want to do.
Bodybuilders don't try to invent their own training programs from scratch. They look at what the top competitors are doing, and they do the same thing. From weightlifting to cardio to diet, they've got it down to a precise formula.
Don't reinvent the wheel when there are others who are already racing along. Find other business owners who are doing what you want to do, and model them. Important: Don't model ones who are doing it half-assed. Model the best, the ones who are experiencing the immense success that you dream of!
6. Find a mentor or coach for faster results.
I don't know of any champion who got to where he/she did alone. Every bodybuilding competitor hires a trainer or a coach who has been there before and can walk them through every step of the way. Does this cost them a lot of money? You bet. But they don't look at what it costs. They look at what it's WORTH. They're fast forwarding their success, and that is priceless.
I know many entrepreneurs who have wasted thousands or even tens of thousands of dollars on websites, programs, and training that got them nowhere or pointed them in the wrong direction. Don't make that mistake - I've been there. Stop struggling and invest in someone to show you the way - the right way - the first time.
7. Show off what you've got!You can be sure the bodybuilding gurus at Gold's aren't meek about their successes. They show off their hard work with outfits that emphasize their assets. (Oh, the stories I could tell you about some of the costumes there! Lace catsuit, anyone?)
Even if you don't have it all (yet), show off what you DO have. Strut your best stuff and toot your own horn. You're doing the world a disservice if you don't let us all know what you and your business can offer.
© 2004-2005 Alexandria K. Brown
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it: Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit www.EzineQueen.com
Can I share a secret with you?
I love working out. In fact, several years ago I considered a career in fitness. I modeled for Reebok and Ironman magazine, made it to the final round for hosting a fitness TV show, and I moonlit as an aerobics instructor and personal trainer for several years while I figured out how to get out of my day job in publishing.
Now that I make a great living online as The E-zine Queen, I still make time for my health. And I'm lucky to live close to the most famous gym in the world: Gold's Gym at Venice Beach, California. On a daily basis, I'm surrounded by bodybuilding legends like Lou Ferrigno and various men named "Gunther," athletes like Kobe Bryant and Lisa Leslie, and celebs like The Rock. The place is an absolute circus, and I enjoy the entertainment factor.
When I first joined Gold's two years ago, I didn't pay much attention to the "muscleheads" - the professional bodybuilders. But I've come to realize they can teach us a lot about marketing and business success. Here are 7 lessons we can all learn from.
1. Hang around people whom you want to be like.
Bodybuilders and aspiring bodybuilders from all over the area come to the Venice Gold's because it's the home of bodybuilding. I know a few bodybuilders who drive almost an hour just to work out there. Sure, they could exercise at their neighborhood Bally's, but instead they make the trip to their Mecca every day through the arduous Los Angeles traffic.
Why? They know that when you hang around people who are doing what you want to do, you automatically have a much greater chance of success. The furious energy at Gold's is undeniable as soon as you walk in the door. You're surrounded by world-class competitors, gold medalists, and celebrities. It's not only motivating and inspiring, but there's a wealth of knowledge surrounding you as well.
Who are YOU hanging around? (Think about it.)
2. Consistency is the key for long-term success.
Bodybuilders know that a body is built over a long term. And even if they take some time off, they'll bounce back quickly because of all the training they've done over the years. It's called "muscle memory" - your body remembers your shape and snaps back into place.
In the same way, our clients and customers have "marketing memory." That is, as long as we're in front of them on a regular basis, they'll remember who we are - even if we take a break. (And there's no better way to stay in front of them than publishing an e-zine!)
3. Ups and downs are a part of the process.
Bodybuilders know that success comes in cycles. It's physically damaging for them to try to be on "full force" more than a few times every year. They know their limits, and they push them, but they don't break them.
Marketing has cycles as well. You can hit it hard for a while, then ease back for a bit. Don't worry when there's a "down." Just make sure to immediately follow it with an "up". Get back on your marketing schedule or mix it up and do something different.
4. Hard work is part of the game.
Bodybuilders don't wake up and say, "I don't feel like working out today." They just do it. It becomes part of their schedule, part of their life. And that ensures their success.
How many of us secretly wish our success would be handed to us on a silver platter? I'm all about attracting success on whatever level we can, but hey, let's realize there is work involved. The solution is to make the hard work FUN by doing what you love to do and delegating what you don't.
5. Model others who are already doing what you want to do.
Bodybuilders don't try to invent their own training programs from scratch. They look at what the top competitors are doing, and they do the same thing. From weightlifting to cardio to diet, they've got it down to a precise formula.
Don't reinvent the wheel when there are others who are already racing along. Find other business owners who are doing what you want to do, and model them. Important: Don't model ones who are doing it half-assed. Model the best, the ones who are experiencing the immense success that you dream of!
6. Find a mentor or coach for faster results.
I don't know of any champion who got to where he/she did alone. Every bodybuilding competitor hires a trainer or a coach who has been there before and can walk them through every step of the way. Does this cost them a lot of money? You bet. But they don't look at what it costs. They look at what it's WORTH. They're fast forwarding their success, and that is priceless.
I know many entrepreneurs who have wasted thousands or even tens of thousands of dollars on websites, programs, and training that got them nowhere or pointed them in the wrong direction. Don't make that mistake - I've been there. Stop struggling and invest in someone to show you the way - the right way - the first time.
7. Show off what you've got!You can be sure the bodybuilding gurus at Gold's aren't meek about their successes. They show off their hard work with outfits that emphasize their assets. (Oh, the stories I could tell you about some of the costumes there! Lace catsuit, anyone?)
Even if you don't have it all (yet), show off what you DO have. Strut your best stuff and toot your own horn. You're doing the world a disservice if you don't let us all know what you and your business can offer.
© 2004-2005 Alexandria K. Brown
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it: Online entrepreneur Alexandria K. Brown, "The E-zine Queen," is creator of the award-winning 'Boost Business With Your Own E-zine' system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit www.EzineQueen.com
Wednesday, April 06, 2005
How to use Auto-responders to Boost Web Sales
By Loren Beckart
http://ClickTracs.com
A web site with no traffic is not a business asset; it’s a liability. The cost in money and time to create and maintain a web site is just the beginning. There is the further investment of resources to get traffic. With the goal of profitability in mind, the central question a web site owner must address is how to maximize the value of visitors once you get them to visit the site. One important element of the strategy is to make use of an auto-responder.
A brief definition of an auto-responder: by email, an auto-responder sends an immediate reply when a person buys something online, sends to a specified email address, or fills out a website form. The content of the auto-response message could be information, an electronic receipt, an e-course, and so forth. When people go online, they are often searching for information, and auto-responders gratify them with instant delivery of material they’ve requested.
What makes an auto-responder such an effective marketing tool is that when prospects make requests for information and give their email address, that allows you to send follow-up emails.
How do auto-responders enable you to follow up with prospects? If you have properly set up opt-in plus an auto-responder series, you aren’t personally involved in follow up. The auto-responder contacts the prospect with the initial reply and beyond, becoming in effect your constantly at work, automated sales force. All you have to do is set it up one time. Write the follow up messages, program the intervals at which you want your messages sent, then the auto-responder set-up works for you again and again on auto-pilot.
What is the best content to present in an auto-responder series? Each set-up would contain messages relating to the initial request for information made by the prospect. Example: a visitor at a site about dieting fills out a form requesting a special report (a page or two in length) describing some effective foods and food combinations that inhibit blood sugar from turning into fat. The prospect gives their email address to receive the report, and the auto-responder tied to the form sends the fr~ee information immediately. Furthermore, the visitor learned at the site that in addition to the special report, they will receive further weight loss suggestions and encouragement in a series over the next few days or weeks, whatever time frame is suitable for the type of products in question.
How are sales boosted by an e-course or auto-responder series? The email component of online marketing is very important, and sending only one email message to your prospects is simply not sufficient. Conventional wisdom about marketing in any area is that the majority of people don’t take action on a new advertising message unless it has been put before them from five to seven times. They need repetition, and any business that hasn’t got a system for timely and consistent follow up from five to seven times is losing money.
What is the recommended ratio of information and marketing in the auto-responder series? Always keep in mind that the visitor isn’t interested in your objectives. They only want to know what is in it for them. They’ve given their email address mainly because they want to get information, not so they can read your advertisements. So give them what they want: accurate and useful information on a particular subject. Earn their trust. Then, you can tell about how your products and services could benefit them. Keep the ratio of information to marketing at a maximum of 75% to 25%. If you don’t give good content, prospects won’t keep opening the emails in your series. Make it a win-win. They get good information and you get a well qualified prospect thanks to your auto-responder messages.
http://ClickTracs.com
http://ClickTracs.com
A web site with no traffic is not a business asset; it’s a liability. The cost in money and time to create and maintain a web site is just the beginning. There is the further investment of resources to get traffic. With the goal of profitability in mind, the central question a web site owner must address is how to maximize the value of visitors once you get them to visit the site. One important element of the strategy is to make use of an auto-responder.
A brief definition of an auto-responder: by email, an auto-responder sends an immediate reply when a person buys something online, sends to a specified email address, or fills out a website form. The content of the auto-response message could be information, an electronic receipt, an e-course, and so forth. When people go online, they are often searching for information, and auto-responders gratify them with instant delivery of material they’ve requested.
What makes an auto-responder such an effective marketing tool is that when prospects make requests for information and give their email address, that allows you to send follow-up emails.
How do auto-responders enable you to follow up with prospects? If you have properly set up opt-in plus an auto-responder series, you aren’t personally involved in follow up. The auto-responder contacts the prospect with the initial reply and beyond, becoming in effect your constantly at work, automated sales force. All you have to do is set it up one time. Write the follow up messages, program the intervals at which you want your messages sent, then the auto-responder set-up works for you again and again on auto-pilot.
What is the best content to present in an auto-responder series? Each set-up would contain messages relating to the initial request for information made by the prospect. Example: a visitor at a site about dieting fills out a form requesting a special report (a page or two in length) describing some effective foods and food combinations that inhibit blood sugar from turning into fat. The prospect gives their email address to receive the report, and the auto-responder tied to the form sends the fr~ee information immediately. Furthermore, the visitor learned at the site that in addition to the special report, they will receive further weight loss suggestions and encouragement in a series over the next few days or weeks, whatever time frame is suitable for the type of products in question.
How are sales boosted by an e-course or auto-responder series? The email component of online marketing is very important, and sending only one email message to your prospects is simply not sufficient. Conventional wisdom about marketing in any area is that the majority of people don’t take action on a new advertising message unless it has been put before them from five to seven times. They need repetition, and any business that hasn’t got a system for timely and consistent follow up from five to seven times is losing money.
What is the recommended ratio of information and marketing in the auto-responder series? Always keep in mind that the visitor isn’t interested in your objectives. They only want to know what is in it for them. They’ve given their email address mainly because they want to get information, not so they can read your advertisements. So give them what they want: accurate and useful information on a particular subject. Earn their trust. Then, you can tell about how your products and services could benefit them. Keep the ratio of information to marketing at a maximum of 75% to 25%. If you don’t give good content, prospects won’t keep opening the emails in your series. Make it a win-win. They get good information and you get a well qualified prospect thanks to your auto-responder messages.
http://ClickTracs.com
Friday, March 18, 2005
Thursday, March 17, 2005
Integrated Marketing in the Workplace
Integrated marketing is not just a popular buzz word that has an empty meaning. Integrated marketing is actually the way that most smart companies implement their marketing strategies these days.
Integrated marketing means that a company brings all of the marketing roles, resources and responsibilities sunder one umbrella so they all work together to deliver marketing, promotional and customer service activities aimed at internal, external, existing and potential customers. If your company still has separate departments for advertising, public relations, marketing and sales, then you really are living with a business model from decades ago. Similarly, if your company has decentralized marketing, where each department does their own promotion, your company is at a huge disadvantage in today's business world, and at the very least you are costing yourself a fortune in expenses that will be doubled and tripled up.
There are various models of marketing followed by different companies. Some companies have separate departments for advertising, public relations, marketing and sales, this is a very old model, where energies of different departments work at separate levels and may not be using all the resources to their optimum. Another model is where your company has decentralized marketing activities, and each department handles its own marketing activities. In such a model the company is at a disadvantage because each department handling its own marketing means that certain costs and expenses are being repeated and incurred twice or thrice by different departments. The economies do not work well in this kind of model.
Integrating all aspects of marketing into one department ensures that your company's strategic marketing plan is being followed because it can be led, driven, monitored and championed by one or two individuals. If each department does their own marketing, it's difficult to measure and evaluate the results effectively. Also, why leave the marketing up to accountants, assistants, and IT people? Marketing should be done by marketers. Accounting should be done by accountants. It just makes sense to get certain professionals to do the jobs they are trained for.
Also, it is important that all your marketing requirements should be undertaken by one single cohesive department. This department should be in the able hands of marketing professionals. Everyone should do the job that they are trained for accountants and IT people should not be involved in marketing and should be looking after only their respective fields of work. This way you can be sure that your marketing is being done well. Motivated, supervised and championed by the right kind of people. This also allows you to check and evaluate the progress that is being made in a single place giving you a clear picture. If you have separate departments then it becomes difficult to judge the exact position of your marketing strategy.
Author, Scott Geld is the creator of /www.MarketingBlaster.com"Marketing
Blaster one of the leading information resources on the subject of marketing available on line. For continued marketing know-how contact: http://www.MarketingBlaster.com/contact.html
Integrated marketing means that a company brings all of the marketing roles, resources and responsibilities sunder one umbrella so they all work together to deliver marketing, promotional and customer service activities aimed at internal, external, existing and potential customers. If your company still has separate departments for advertising, public relations, marketing and sales, then you really are living with a business model from decades ago. Similarly, if your company has decentralized marketing, where each department does their own promotion, your company is at a huge disadvantage in today's business world, and at the very least you are costing yourself a fortune in expenses that will be doubled and tripled up.
There are various models of marketing followed by different companies. Some companies have separate departments for advertising, public relations, marketing and sales, this is a very old model, where energies of different departments work at separate levels and may not be using all the resources to their optimum. Another model is where your company has decentralized marketing activities, and each department handles its own marketing activities. In such a model the company is at a disadvantage because each department handling its own marketing means that certain costs and expenses are being repeated and incurred twice or thrice by different departments. The economies do not work well in this kind of model.
Integrating all aspects of marketing into one department ensures that your company's strategic marketing plan is being followed because it can be led, driven, monitored and championed by one or two individuals. If each department does their own marketing, it's difficult to measure and evaluate the results effectively. Also, why leave the marketing up to accountants, assistants, and IT people? Marketing should be done by marketers. Accounting should be done by accountants. It just makes sense to get certain professionals to do the jobs they are trained for.
Also, it is important that all your marketing requirements should be undertaken by one single cohesive department. This department should be in the able hands of marketing professionals. Everyone should do the job that they are trained for accountants and IT people should not be involved in marketing and should be looking after only their respective fields of work. This way you can be sure that your marketing is being done well. Motivated, supervised and championed by the right kind of people. This also allows you to check and evaluate the progress that is being made in a single place giving you a clear picture. If you have separate departments then it becomes difficult to judge the exact position of your marketing strategy.
Author, Scott Geld is the creator of /www.MarketingBlaster.com"Marketing
Blaster one of the leading information resources on the subject of marketing available on line. For continued marketing know-how contact: http://www.MarketingBlaster.com/contact.html
Sunday, March 13, 2005
Grab Your Share of Untold Amounts of Advertising Dollars
Title: Grab Your Share of Untold Amounts of Advertising Dollars
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 851
Copyright: © 2005 by Kathleen Gage
Web Address: www.kathleengage.com
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
Grab Your Share of Untold Amounts of Advertising Dollars
By Kathleen Gage
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.
In the mid 80’s I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising.
Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op dollars.
Interestingly, I was one of the only reps at the station who made sure my clients knew about this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my client and myself by taking time to help them stretch their marketing dollars.
Co-oping is where you put in money for advertising and the manufacturer of a product you sell also puts in money. Often it is as much as 50% of the campaign. It is a great way to stretch your advertising campaign and to beef up your campaign.
Unfortunately, even though the money is available if conditions are right, many people either aren’t aware of this or if they arethey think it’s too much work to meet the criteria. Granted, in somecases it is, but often utilizing co-op money is a great way to stretch your marketing budget.
There are many co-op-advertising opportunities available if you plan to do advertising on the Internet. Not all are good investments though. Check opportunities out very carefully before making a final commitment.
Using co-op dollars is an excellent way to build a stronger relationship with your retail suppliers and to generate a lot more traffic in your store or on to your web site. If the overflow of business is handled correctly you will increase your sales and profits.
The great thing about using co-op dollars when you are dealing with standard media is that your account rep can handle the paperwork for you. Many retailers hesitate using the “hidden” dollars dueto feeling intimidated by the paperwork, the unknown.
Not only can the rep help you with the paperwork, they can also help you to build the campaign. However, before you trust them completely, find out what their experience is, what successful campaigns they have spearheaded and get some references. Take the time to do some research upfront to save money over the long run.
The reality is, if they are professionals in the truest sense of the word, they will be more than willing to take much of the paperwork burden off of you by handling it. After all, the more value an account rep creates for their clients the greater chance for an ongoing business.
Co-op dollars are not limited to retail businesses. Often, there are hidden dollars for non-profits. There are city and state funds that are set aside to help various organizations increase their visibility and reach.
One nice thing about using co-op dollars from a large manufacturer is that brand names do attract customers to your business—that's whyyou offer them. Advertising specific well known brands will increase your foot traffic. Harley Davidson has an amazing co-op program they offer to their retailers. It is a primary reason they have done so well. They encourage advertising based on specific guidelines.
It is to the advantage of an advertiser to utilize these dollars. Manufacturers in virtually every industry want to help with advertising costs. They are very aware that when you correctly advertise their brand name product you will probably sell more of it, thus increasing your orders.
The disadvantage of co-op advertising can be the restrictions set by the manufacturer. Often, they have such rigid guidelines about how to design the ad that you may lose all control of creative expression. For example, their logo may have to be positioned in an exact location in order for them to co-op the campaign.
If you are working with someone who claims to be an expert at advertising and they know nothing about co-op dollars they are not the expert they claim to be. Be aware.
Areas that you need to be educated on are program terms and reimbursement schedules. In some cases it can take months to receive reimbursement for a co-op campaign. In other cases, the company you are cooping with will send the money directly to the media source. Be sure to check this information out in order not to run into a cash flow problem.
Advantages of co-op advertising
- Extra money to advertise
- Account executive can do the paperwork
- More frequency
Disadvantages of co-op advertising
- Restrictions by manufacturer
- No guarantee it will work
- Limited creativity in ad copy
Before making a final decision, research your options on co-op advertising. You may be pleasantly surprised with what you discover.
Kathleen Gage is an award winning keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s FREE eBook Street Smarts eMarketing Strategies Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at http://www.streetsmartsmarketing.com/free-ebook.htm
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 851
Copyright: © 2005 by Kathleen Gage
Web Address: www.kathleengage.com
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
Grab Your Share of Untold Amounts of Advertising Dollars
By Kathleen Gage
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.
In the mid 80’s I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising.
Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op dollars.
Interestingly, I was one of the only reps at the station who made sure my clients knew about this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my client and myself by taking time to help them stretch their marketing dollars.
Co-oping is where you put in money for advertising and the manufacturer of a product you sell also puts in money. Often it is as much as 50% of the campaign. It is a great way to stretch your advertising campaign and to beef up your campaign.
Unfortunately, even though the money is available if conditions are right, many people either aren’t aware of this or if they arethey think it’s too much work to meet the criteria. Granted, in somecases it is, but often utilizing co-op money is a great way to stretch your marketing budget.
There are many co-op-advertising opportunities available if you plan to do advertising on the Internet. Not all are good investments though. Check opportunities out very carefully before making a final commitment.
Using co-op dollars is an excellent way to build a stronger relationship with your retail suppliers and to generate a lot more traffic in your store or on to your web site. If the overflow of business is handled correctly you will increase your sales and profits.
The great thing about using co-op dollars when you are dealing with standard media is that your account rep can handle the paperwork for you. Many retailers hesitate using the “hidden” dollars dueto feeling intimidated by the paperwork, the unknown.
Not only can the rep help you with the paperwork, they can also help you to build the campaign. However, before you trust them completely, find out what their experience is, what successful campaigns they have spearheaded and get some references. Take the time to do some research upfront to save money over the long run.
The reality is, if they are professionals in the truest sense of the word, they will be more than willing to take much of the paperwork burden off of you by handling it. After all, the more value an account rep creates for their clients the greater chance for an ongoing business.
Co-op dollars are not limited to retail businesses. Often, there are hidden dollars for non-profits. There are city and state funds that are set aside to help various organizations increase their visibility and reach.
One nice thing about using co-op dollars from a large manufacturer is that brand names do attract customers to your business—that's whyyou offer them. Advertising specific well known brands will increase your foot traffic. Harley Davidson has an amazing co-op program they offer to their retailers. It is a primary reason they have done so well. They encourage advertising based on specific guidelines.
It is to the advantage of an advertiser to utilize these dollars. Manufacturers in virtually every industry want to help with advertising costs. They are very aware that when you correctly advertise their brand name product you will probably sell more of it, thus increasing your orders.
The disadvantage of co-op advertising can be the restrictions set by the manufacturer. Often, they have such rigid guidelines about how to design the ad that you may lose all control of creative expression. For example, their logo may have to be positioned in an exact location in order for them to co-op the campaign.
If you are working with someone who claims to be an expert at advertising and they know nothing about co-op dollars they are not the expert they claim to be. Be aware.
Areas that you need to be educated on are program terms and reimbursement schedules. In some cases it can take months to receive reimbursement for a co-op campaign. In other cases, the company you are cooping with will send the money directly to the media source. Be sure to check this information out in order not to run into a cash flow problem.
Advantages of co-op advertising
- Extra money to advertise
- Account executive can do the paperwork
- More frequency
Disadvantages of co-op advertising
- Restrictions by manufacturer
- No guarantee it will work
- Limited creativity in ad copy
Before making a final decision, research your options on co-op advertising. You may be pleasantly surprised with what you discover.
Kathleen Gage is an award winning keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage’s FREE eBook Street Smarts eMarketing Strategies Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition at http://www.streetsmartsmarketing.com/free-ebook.htm
Tuesday, March 08, 2005
Internet Auctions - The New Face of E-commerce
Internet Auctions - The New Fact of E-commerce
by Victoria Wadelly
Just about everybody knows someone who has sold something on eBay. If you don't know what to do with something a common response is Sell it on the Bay. Internet auction sites are actually changing the face of e-commerce and small-business around the world. 30 million people visit eBay on any given day. And that is only eBay. There are many other auction sites that are quickly gaining in popularity including: Overstock.com, Yahoo auctions, and Bidville.
These Internet auction sites allow sellers to put up items for sell or auction for a small listing fee and a percentage of the selling price. Millions of people can be found shopping these sites looking for bargains and hard to find items.
Bargain hunters can find super deals at these auction sites and those interested in a business opportunity have an easy way to break into e-commerce. There has probably never been a better opportunity for people to get started in their own business with so little money up front. For example, on eBay a seller can set up an online store within only a few minutes and be selling from their own URL address for less than $20 a month. It is really that easy and the only problem an individual faces is finding things to sell.
Finding products to sell is no easy task. It requires a consistent and regular effort. There are many sources for finding products to sell at online auctions. Some of sources used by successful sellers include: their own attics, garage and yard sales, clearance racks at major department stores, wholesale suppliers, liquidators, drop shippers and thrift shop. Drop shippers are becoming very popular for sourcing products for auction seller because the seller does not have to invest a lot of money in inventory. Drop shippers will ship products directly to customers for an additional fee above the wholesale price.
Because the traffic is already at these online auction sites it provides the perfect place for anyone to start an online business. Finding customers to buy your product is the hardest part in starting a new business whether it is an online business or not. All you have to do is show up on eBay because the traffic is there and you don~t have to worry about spending a small fortune on advertising.
The other reason why individuals can successfully compete in the global market on Internet auctions is because everyone is on level ground. The multi-million dollar corporation does not have an advantage over the individual selling out of his apartment. The resources and tools available to sellers are the same. If you have ever dreamed of owning your own business but didn~t have the money or knowledge to get started now is your chance. Your first sale is probably neatly tucked away in a box your garage or attic!
Victoria Wadelly is the webmaster and owner of YE
http://www.fargoauctions.com
is an excellent place to find auction links, resources
and articles. For more information on this article,
please visit: http://www.fargoauctions.com/
by Victoria Wadelly
Just about everybody knows someone who has sold something on eBay. If you don't know what to do with something a common response is Sell it on the Bay. Internet auction sites are actually changing the face of e-commerce and small-business around the world. 30 million people visit eBay on any given day. And that is only eBay. There are many other auction sites that are quickly gaining in popularity including: Overstock.com, Yahoo auctions, and Bidville.
These Internet auction sites allow sellers to put up items for sell or auction for a small listing fee and a percentage of the selling price. Millions of people can be found shopping these sites looking for bargains and hard to find items.
Bargain hunters can find super deals at these auction sites and those interested in a business opportunity have an easy way to break into e-commerce. There has probably never been a better opportunity for people to get started in their own business with so little money up front. For example, on eBay a seller can set up an online store within only a few minutes and be selling from their own URL address for less than $20 a month. It is really that easy and the only problem an individual faces is finding things to sell.
Finding products to sell is no easy task. It requires a consistent and regular effort. There are many sources for finding products to sell at online auctions. Some of sources used by successful sellers include: their own attics, garage and yard sales, clearance racks at major department stores, wholesale suppliers, liquidators, drop shippers and thrift shop. Drop shippers are becoming very popular for sourcing products for auction seller because the seller does not have to invest a lot of money in inventory. Drop shippers will ship products directly to customers for an additional fee above the wholesale price.
Because the traffic is already at these online auction sites it provides the perfect place for anyone to start an online business. Finding customers to buy your product is the hardest part in starting a new business whether it is an online business or not. All you have to do is show up on eBay because the traffic is there and you don~t have to worry about spending a small fortune on advertising.
The other reason why individuals can successfully compete in the global market on Internet auctions is because everyone is on level ground. The multi-million dollar corporation does not have an advantage over the individual selling out of his apartment. The resources and tools available to sellers are the same. If you have ever dreamed of owning your own business but didn~t have the money or knowledge to get started now is your chance. Your first sale is probably neatly tucked away in a box your garage or attic!
Victoria Wadelly is the webmaster and owner of YE
http://www.fargoauctions.com
is an excellent place to find auction links, resources
and articles. For more information on this article,
please visit: http://www.fargoauctions.com/
Seat are almost filled
Only a few seats left for the free seminar on March 14th.
Secrets to Making Money with the Internet - and I am near capacity. I did this utilizing the very strategies I will be teaching in the upcoming seminar.
If you are looking for ways to increase your market reach and visibility in an extremely cost effective way, don't put this off. Join me for this content driven FR^EE session.
You will learn …
-How and where to begin
-How to use to power of the Internet to gain unbelievable visibility
-What to do to drive high volume traffic to your website
-One strategy that can increase your visibility on the Internet tenfold
-Insider secrets that are guaranteed to increase your revenues regardless of your product or service.
- and more!
I am offering this FR^EE Session on Monday March 14, 2005 from 9 a.m. – 10:30 a.m. in Sandy Utah.
The session is almost filled so sign up today.
http://www.turningpointpresents.com/quickstartfreetraining.htm
Proudly sponsored by
The Miller Business Innovation Center
If you know anyone who may benefit from this session, tell them right away because we may not have room in a day or two.
Thank you
Kathleen Gage
Secrets to Making Money with the Internet - and I am near capacity. I did this utilizing the very strategies I will be teaching in the upcoming seminar.
If you are looking for ways to increase your market reach and visibility in an extremely cost effective way, don't put this off. Join me for this content driven FR^EE session.
You will learn …
-How and where to begin
-How to use to power of the Internet to gain unbelievable visibility
-What to do to drive high volume traffic to your website
-One strategy that can increase your visibility on the Internet tenfold
-Insider secrets that are guaranteed to increase your revenues regardless of your product or service.
- and more!
I am offering this FR^EE Session on Monday March 14, 2005 from 9 a.m. – 10:30 a.m. in Sandy Utah.
The session is almost filled so sign up today.
http://www.turningpointpresents.com/quickstartfreetraining.htm
Proudly sponsored by
The Miller Business Innovation Center
If you know anyone who may benefit from this session, tell them right away because we may not have room in a day or two.
Thank you
Kathleen Gage
Friday, March 04, 2005
The History of Publishing
The History of Publishing
Fitzgerald Lozan
The mere word publishing, conjures images of a printing house, a distribution network, a book store and then the reader. The image or the sequence is true and applicable, but this has developed into this practice after years of refining and development. The generic meaning of ~publishing~ is making something known publicly. This process of issuing printed materials, such as books, magazines, periodicals etc started when there was a need for extra copies of manuscripts in ancient times. Roman history talks about booksellers ~ Horace mentions the Sosii, who were apparently brothers ~ and the copying of books was carried out by trained slaves. Printing was introduced in Europe in the middle of the fifteenth century. The initial instances of publishing had the author, the printer, and the publisher - all as the same person. The differentiation has slowly appeared as demand has matured.
The first important publishing house (1583~1791) was that of the Elzevir family in Holland. As printing, publishing, and bookselling spread across the West, it helped many as the interest in reading grew. Printing and publishing was used to print religious controversies and arguments in broadsides, pamphlets, and books to hand them out to partisans. Similarly, people~s interest in knowing the future increased the amount of literature issued by bookseller-publishers. Modern European cities with long traditions of publishing are Vienna, Florence, Milan, Z~rich, Paris, London, and Edinburgh. In the United States, Boston, Philadelphia, and especially New York City took the lead. During the late 19th century and throughout the 20th century, specialization entered book publishing. So, some publishing houses were specialized in religious books, textbooks, art books, technical books, and children's books.
It was seen that the hardcover books were expensive. Necessity being the mother of invention, this need led to the United States coming up with a solution in the form of paperback books. The popularity of paperback books touched meteoric levels in the 1930s and 40s, especially in all English speaking countries. In the 1950s the ~quality~ paperback were introduced as another durable editions of well-known writers. The commercialization drive continued to an extent that by 1998, sale of paperbacks reached about 14 per cent of all books sold in the United States.
However, publishing could not remain untouched by the advent of technology, and it faced serious problems. In the 1970s, television and databases become a challenge for the publishers. These new technology hijacked the prerogative of book publishing such as transmission, storage, and distribution of data. When the copying machines flooded the market, publishers and authors found it hard to protect their property by copyright. Publishing saw a new era during the late 20th century. Computers, CD-ROM and Internet allowed publishing to expand but the easy access to and copying of electronically published material raised additional copyright issues. For all these copyright problems governments have to come up with copyright laws, defining the extent to which the material can be copied.
`Electronic Book~ or `e-book~ is the brighter product of the new technology. Due to this, a large number of books are being digitized.
Fitzgerald Lozan is the owner and operator of
http://www.appublishing.com AP Publishing, Inc. which is a premier resource for you publishing needs. Contact us at, go to: http://www.appublishing.com
Fitzgerald Lozan
The mere word publishing, conjures images of a printing house, a distribution network, a book store and then the reader. The image or the sequence is true and applicable, but this has developed into this practice after years of refining and development. The generic meaning of ~publishing~ is making something known publicly. This process of issuing printed materials, such as books, magazines, periodicals etc started when there was a need for extra copies of manuscripts in ancient times. Roman history talks about booksellers ~ Horace mentions the Sosii, who were apparently brothers ~ and the copying of books was carried out by trained slaves. Printing was introduced in Europe in the middle of the fifteenth century. The initial instances of publishing had the author, the printer, and the publisher - all as the same person. The differentiation has slowly appeared as demand has matured.
The first important publishing house (1583~1791) was that of the Elzevir family in Holland. As printing, publishing, and bookselling spread across the West, it helped many as the interest in reading grew. Printing and publishing was used to print religious controversies and arguments in broadsides, pamphlets, and books to hand them out to partisans. Similarly, people~s interest in knowing the future increased the amount of literature issued by bookseller-publishers. Modern European cities with long traditions of publishing are Vienna, Florence, Milan, Z~rich, Paris, London, and Edinburgh. In the United States, Boston, Philadelphia, and especially New York City took the lead. During the late 19th century and throughout the 20th century, specialization entered book publishing. So, some publishing houses were specialized in religious books, textbooks, art books, technical books, and children's books.
It was seen that the hardcover books were expensive. Necessity being the mother of invention, this need led to the United States coming up with a solution in the form of paperback books. The popularity of paperback books touched meteoric levels in the 1930s and 40s, especially in all English speaking countries. In the 1950s the ~quality~ paperback were introduced as another durable editions of well-known writers. The commercialization drive continued to an extent that by 1998, sale of paperbacks reached about 14 per cent of all books sold in the United States.
However, publishing could not remain untouched by the advent of technology, and it faced serious problems. In the 1970s, television and databases become a challenge for the publishers. These new technology hijacked the prerogative of book publishing such as transmission, storage, and distribution of data. When the copying machines flooded the market, publishers and authors found it hard to protect their property by copyright. Publishing saw a new era during the late 20th century. Computers, CD-ROM and Internet allowed publishing to expand but the easy access to and copying of electronically published material raised additional copyright issues. For all these copyright problems governments have to come up with copyright laws, defining the extent to which the material can be copied.
`Electronic Book~ or `e-book~ is the brighter product of the new technology. Due to this, a large number of books are being digitized.
Fitzgerald Lozan is the owner and operator of
http://www.appublishing.com AP Publishing, Inc. which is a premier resource for you publishing needs. Contact us at, go to: http://www.appublishing.com
Thursday, March 03, 2005
8 Reasons Why Third Party Processors Are Better Than
8 Reasons Why Third Party Processors Are Better Than
Merchant Accounts
by Richard Adams
Choosing the right payment processor to accept credit cards on the net is a difficult and time consuming task. Like bank account accounts or mortgages there are just so many options around that you need to take an honest look at your own circumstances and desires for the future of your business before you make a firm decision.
We can generally separate payment processing into either third party processors, where you use another company and processing account, or a full blown merchant account of your own.
There are pros and cons of both options and making the simple decision of which to look at should be your absolute first decision when looking for a processing account.
To help you, then, here are my top eight reasons why third party processors may be the perfect option for you...
1) Cheap Set Up
Whilst some merchant accounts will set you up for free, they are very much in the minority. A fee of several hundred dollars is commonplace in the industry whilst you can set up a quality third party processing account for next to nothing.
2) Easy To Set Up
With merchant accounts the application process usually involves *lots* of paperwork - and I mean potentially dozens of pages, plus audited accounts, bank statements, proof of identification and all sorts of other things.
On the other hand, getting a third party processing account involves little or no paperwork at all - making your life a lot easier.
3) Quick Set Up
Because of this lack of paperwork and all the checks involved it can also be a lot quicker to set up a third party account.
There are several companies whom you can get an account from where you can literally be accepting credit cards on your web site the same day you apply.
4) Low Entry Requirements
If you choose the right third party account you need to give only minimal information about yourself - and you’re virtually guaranteed an account.
5) International Acceptance
Whilst it differs from provider to provider, many of these accounts are available to you no matter where you live. Canada? No problem! UK - come on in! Australia - pleased to meet you. Europe? Just sign here please.
6) Easy Integration With Your Site
One comment often levelled at merchant account providers is how complicated some businesses find it to integrate their site with the payment gateway. Many third party processors have "wizards" that automatically generate a secure order form for you when you provide the basic details of your products. Then you just link to that form and you're away. It couldn't be much easier.
7) No Monthly Fees
One additional factor to consider is that merchant accounts often charge a monthly fee. They may charge a statement fee, they may charge you to use their payment gateway, or secure server - or just to keep your account open.
Unfortunately it's quite possible for the Internet newbie to be pushed to make any more than a handful of sales to begin with.
Sure, with dedication and hard work this can soon increase - but if you're paying for your webhosting, broadband, autoresponder etc. each month, these fees can soon add up.
8) No Monthly Minimums
This is even more important. You see, most merchant accounts also have a minimum monthly value you must process.
If you fail to meet it you either get charged an additional fee, or your account can be shut down.
When I first started out on the Internet, I was making one sale every two to three weeks - for a total value of about $10. Now, as I learned how to market my site, sales picked
up rapidly but if I had to meet monthly minimums my business could have died before it even got started.
============================================================
Richard Adams is the founder of Merchant Account Forum, one of the net's most visited sources of free information on accepting credit cards online. Click Here Now => http://www.MerchantAccountForum.com
============================================================
Merchant Accounts
by Richard Adams
Choosing the right payment processor to accept credit cards on the net is a difficult and time consuming task. Like bank account accounts or mortgages there are just so many options around that you need to take an honest look at your own circumstances and desires for the future of your business before you make a firm decision.
We can generally separate payment processing into either third party processors, where you use another company and processing account, or a full blown merchant account of your own.
There are pros and cons of both options and making the simple decision of which to look at should be your absolute first decision when looking for a processing account.
To help you, then, here are my top eight reasons why third party processors may be the perfect option for you...
1) Cheap Set Up
Whilst some merchant accounts will set you up for free, they are very much in the minority. A fee of several hundred dollars is commonplace in the industry whilst you can set up a quality third party processing account for next to nothing.
2) Easy To Set Up
With merchant accounts the application process usually involves *lots* of paperwork - and I mean potentially dozens of pages, plus audited accounts, bank statements, proof of identification and all sorts of other things.
On the other hand, getting a third party processing account involves little or no paperwork at all - making your life a lot easier.
3) Quick Set Up
Because of this lack of paperwork and all the checks involved it can also be a lot quicker to set up a third party account.
There are several companies whom you can get an account from where you can literally be accepting credit cards on your web site the same day you apply.
4) Low Entry Requirements
If you choose the right third party account you need to give only minimal information about yourself - and you’re virtually guaranteed an account.
5) International Acceptance
Whilst it differs from provider to provider, many of these accounts are available to you no matter where you live. Canada? No problem! UK - come on in! Australia - pleased to meet you. Europe? Just sign here please.
6) Easy Integration With Your Site
One comment often levelled at merchant account providers is how complicated some businesses find it to integrate their site with the payment gateway. Many third party processors have "wizards" that automatically generate a secure order form for you when you provide the basic details of your products. Then you just link to that form and you're away. It couldn't be much easier.
7) No Monthly Fees
One additional factor to consider is that merchant accounts often charge a monthly fee. They may charge a statement fee, they may charge you to use their payment gateway, or secure server - or just to keep your account open.
Unfortunately it's quite possible for the Internet newbie to be pushed to make any more than a handful of sales to begin with.
Sure, with dedication and hard work this can soon increase - but if you're paying for your webhosting, broadband, autoresponder etc. each month, these fees can soon add up.
8) No Monthly Minimums
This is even more important. You see, most merchant accounts also have a minimum monthly value you must process.
If you fail to meet it you either get charged an additional fee, or your account can be shut down.
When I first started out on the Internet, I was making one sale every two to three weeks - for a total value of about $10. Now, as I learned how to market my site, sales picked
up rapidly but if I had to meet monthly minimums my business could have died before it even got started.
============================================================
Richard Adams is the founder of Merchant Account Forum, one of the net's most visited sources of free information on accepting credit cards online. Click Here Now => http://www.MerchantAccountForum.com
============================================================
Great Resource for Home Based Businesses
If you have a home based business and you want to get some great tips, go to
http://www.envirodocs.com/yhbc_ezine_03-03-05.htm
This issue has an article I wrote on how to
Write, Publish and Market a Book with No Out-of-Pocket Money
Happy Writing
Kathleen Gage
http://www.envirodocs.com/yhbc_ezine_03-03-05.htm
This issue has an article I wrote on how to
Write, Publish and Market a Book with No Out-of-Pocket Money
Happy Writing
Kathleen Gage
Wednesday, March 02, 2005
Interview with David Geer of Cash Flow Seller
Recently I had the opportunity to share my thoughts and experience with David Geer of Cash Flow Sellers about publishing an Ezine. To learn more click here
http://www.cashflowseller.com/GageInterview.html
http://www.cashflowseller.com/GageInterview.html
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