Recently I facilitated an Internet marketing training class in Salt Lake City. The attendees have all been on my email distribution list for a period of time.
Most people have heard someone needs to see your name 7 – 8 times before they make a buying decision. Curious as to how many times each had received a message from me via email I conducted a quick survey.
The group average was 15 times. I tend to believe 15 is closer to the average for most people who are selling something than what we were traditionally led to believe. Especially if the purchase is with someone who has been marketing to us on the Internet.
Think about your own buying habits when it comes to the Net. Do you visit someone's sight several times before pulling out your credit card? Do you need to get multiple communications from the person or company before the decision is made? Do you find you have more choices today than ever before and therefore you are extremely well informed when the time comes to buy?
If you answered yes, you are not alone. If it takes you a while to make a decision, you are not alone. This is equally true for your customers. If you are selling something on the net the sales cycle might be longer than you think.
Are you doing all you can to keep your name fresh in your markets mind? Are you creating value for those you want to have as customers? Are you a resource before you are a vendor? If not, now is the time to begin.
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