FREE teleseminar with The Blog Squad and much more in the Street Smarts Marketing Ezine

What a great month it is going to be. Not only will we be enjoying lots of great Holiday Festivities, I have some wonderful events coming up.

All You Law of Attraction Fans & Lovers of the best-selling book and blockbuster hit DVD movie, 'The Secret'… On December 5th I am joining Jeanna and Eva in their Expert Series.

They have had wonderful guests like Bob Doyle, James Ray, John Dimartini, Ken Foster already. Not to worry. Even if you missed all the other shows you have a chance to still join in on this amazing program.

Another exciting event is the one I am doing with my good friends and colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad™. During this fast-paced, content driven session you will Discover the 5 Internet Marketing Traps That Can Derail Your Business

FREE Teleseminar featuring The Blog Squad™ and yours truly, The Street Smarts Marketer™

I am partnering with The Blog Squad™ to present this important class about how you can get your business on track to make a lot of money using the Internet in 2008.

Among many other things, we'll share with you the one thing you absolutely must avoid if you want to be viewed as a credible expert by your potential customers.
Find out about these events and much, much more in my December Street Smarts Marketing Ezine. Click here http://www.turningpointpresents.com/newsletters/enewsdecember2007.htm

Kathleen Gage
The Street Smarts Marketer

Build A Multi-Million Dollar Business

"Are my thoughts and actions moving me closer or further away from my goals?"

This quote comes from Dr. Joe Capista. Dr. Capista has successfully built a multi-million dollar business. When I asked him why most people never achieve their financial goals he simply said, "Their goals and their actions do not match."

To access an excellent eBook by Dr. Capista called, Build A Multi-Million Dollar Business go to www.joecapista.com

My best,
Kathleen Gage
The Street Smarts Marketer www.streetsmartsmarketing.com

The Blog Squad and The Street Smarts Marketer are set for something HUGE!

Not long ago I had a conversation with my colleagues, Patsi Krakoff and Denise Wakeman aka The Blog Squad about how many people really want to make money using the Internet, but never will. It's not for lack of desire, it's for lack of something else.

We had plenty of time to talk about what this something else is while we enjoyed a leisurely dinner at the Westin Hotel in Los Angeles. It is the one thing we see over and over in people who struggle to fufill their dreams of making money using the Internet.

What is that something else? You are soon to find out. The Blog Squad and The Street Smarts Marketer (yours truly) are joining forces on December 17th from 3 - 4 p.m. PST for somethng very, very exciting.

Mark your calendar - more information to follow.

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Is Blogging Necessary?

Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position.

In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility. Some of the primary reasons to have a blog and to blog are to build expert status, reach a global market, increase customer and media relations, keep your market informed on what is happening with your company and industry, establish market perception and rank high on the Search Engines.

Determine the Purpose
Are you blogging because this is the latest and greatest fun idea someone on your team thought of or is this a viable part of your overall branding and marketing strategy? If a blog is simply another whimsical idea, you are likely blogging for the wrong reason. If, on the other hand, this is a part of your overall marketing strategy make sure you are strategic in your process.

Blog Consistently
To be effective you need to blog on a fairly regular basis. Your postings can be short, but need to be relative to your purpose. Many bloggers post information from other sites as a way to keep their readers informed on a particular topic. When you post information from another resource you absolutely must reference where you got the information from.

You can blog about new product releases, plans your company has, articles of interest and even what your competition is up to. The more valuable the information the more you will build a dedicated readership.


Driving Visitors
There are a number of effective ways to get people to view your blog. One is to use key words relative to your market and industry. Whenever you post something you want to include those key words.

Next you can announce your blog in your company newsletter, through media releases, to your current opt-in subscribers and in any advertising you do.

You can add your blog address to your outgoing email messages by way of your sig (signature) file that you use at the end of your email messages.

Another option is to write articles specific to your market and industry. Add a resource box at the end of your article with a link back to your blog. If your article is perceived to have high value there is a very good chance readers will visit your blog.

Most importantly is to make the blog postings valuable to the readers. If the information doesn’t hold their interest they will have no reason to return.

The more valuable your readers find your information the more likely it will be that they turn into loyal readers.

Make It Easy for People to Subscribe
By offering readers the chance to subscribe to your blog the more likely it will be for them to continue to read your information. Make it easy for people to sign up for your blog. You can add what are known as blog buttons also known as chiclets. You can also add a simple sign up form by visiting FeedBlitz.com and FeedBurner.com. This allows people to subscribe to the feed and receive updates as you add new content to your blog.

Keywords
Keywords are a way to improve your search engine ranking. Choosing the right words for your products, services, industry or market is extremely important. Keywords are what lead search engines to your blog. The more targeted your list the more effective your postings.

Analyze your business and your market. Think of any words that your readers might be search on to find you that relate to your company, industry, product or service.

The way to narrow your target words down is to use a keyword selector tool. A reliable selector tool will help you to narrow the search by indicating how often people search on specific word combinations.

In Conclusion
Blogging will create great opportunities when done correctly, consistently and conscientiously.

Kathleen Gage is an Internet Marketing Advisor for Speakers, Trainers, Authors, Consultants and Entrepreneurs. Access her eBook The Truth about Making Money on the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm

Goals

With the New Year right around the corner many people will be setting goals for the coming year. What are your goals?


Set your goals according to your values, time and passion.

FREE teleseminar on how to use Internet Radio to promote your book

Discover Proven Methods to Promote and Sell Your Book With Little or No Cost Through the Power of the Internet! a FREE teleseminar where I will be interviewed by Valerie Connelly of Global Talk Radio.

Wednesday, November 14th
(8PM Eastern, 7PM Central, 6PM Mountain, and 5PM Pacific)

Please RSVP as soon as possible to reserve your place by sending your confirmation to info@callingallauthors.org

Find out how to promote your book through the power of Internet Radio.
Learn how to become the kind of author who is an in-demand media guest.
Discover the one thing you need to do to your website to generate interest in your book - the one thing that 99% of authors never do.
Discover how to get tons of online visibility at no cost. Visibility that equates to credibility and sales.
And much more! Hope you'll all choose to tune in for this one.

Call-in information: 1-605-475-6006
Access Code: 763624#
Be sure to call in a few minutes before the program. The show starts promptly at at 8PM Eastern, 7PM Central, 6PM Mountain, and 5PM Pacific. They'll lock the portal on the hour and start the program.Please RSVP as soon as possible to reserve your place, by or sending your confirmation to info@callingallauthors.org

In success,

Kathleen Gage
The Street Smarts Marketer

Powerfull Living Radio Show

I was recently interviewed by host Lorraine Cohen on her Powerfull Living Blog Talk show.

www.blogtalkradio.com/PowerfullLiving

We had a great time in spite of (or maybe because of) some technical glitches.

In success
Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Join me today on Blog Talk Radio

I have been invited to be a guest on Powerfull Living at Blog-Talk Radio on Thursday to discuss the spiritual side of marketing. You can tune in and listen on your computer atwww.blogtalkradio.com/PowerfullLiving.

I invite you to call in with any questions you have on what spiritual marketing means and how you can attract business to you rather than chasingafter it.

Call in to ask a question: 646-716-7937 or text host Lorraine Cohen a question while we're live and download the show after itairs at the same webpage.

You can subscrible to the RSS feed and never miss any upcomingshows.
Today, Thursday, November 8th at 5 p.m. Eastern.
www.blogtalkradio.com/PowerfullLiving

In success
Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Do you wonder aboout keywords?

One of the most frequently asked questions I get is how to determine keywords for their website. It is actually quite simple once you know who your market it. Often you can find out keywords by surveying your market. Simply ask them what their greatest concern on the area of expertise is that you have.

For example, if someone wants to know about Internet Marketing, I would ask, "What is your number one question about Internet Marketing?" From there I can narrow my words down.

What I have done in this post is actually put my keywords a few times. If you guessed Internet Marketing, you are right.

Have a great day

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

A wealth of information

The last few weeks have been a whirlwind of activity. Over the weekend of October 28th I was in Las Vegas with friends and family attending my niece's wedding. The wedding was spectacular and in a location that was incredible.

It was wonderful to share in the celebration of Taryn and TC's union.

This last weekend, I had an amazing time in Los Angeles. I attended Mark Victor Hansen's Mega Speaker Conference. Without a doubt, this was one of the best investments of time money and energy I have ever made.

The speakers were great, I was able to connect with people I have known for some time via the Internet, but had never met face-to-face.
I was able to finally meet two of my favorite people, Patsi and Denise aka The Blog Squad. I will post more detail in the near future, but wanted to let you know some great ideas began to surface when I had breakfast with Patsi and Denise. We have something very exciting coming, but I am not at liberty to tell you much at all. I was sworn to secrecy.

At dinner they once again swore me to secrecy. What I can tell you is this.....knowing myself the way I do and knowing them the way I do, you will definitely be interested in what is coming.

More to follow.

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com