Poll reveals 30% of people don't know how to market on the

What is one of the greatest challenges businesses today? Almost 30% of respondents to a poll on BizTipsBlog.com say they don't know how to market their business on the Web.

This information comes from my collegues, Patsi Krakoff and Denise Wakeman aka The Blog Squad. To read the full story go to http://www.expertclick.com/NewsReleaseWire/default.cfm?Action=ReleaseDetail&ID=19208

In response to this staggering statistic, The Blog Squad and The Street Smarts Marketer are hosting a free teleseminar on Monday, December 17, 2007 at 6 p.m. Eastern to provide an overview of what people need to be aware of when taking their business online. Details and registration are at www.blogsquadteleseminars.com/5traps.

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Is Blogging Necessary?

Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position.

In essence blogs are no different from other marketing channels. Blogs are designed to deliver results, position you and your company and establish credibility. Some of the primary reasons to have a blog and to blog are to build expert status, reach a global market, increase customer and media relations, keep your market informed on what is happening with your company and industry, establish market perception and rank high on the Search Engines.

Determine the Purpose
Are you blogging because this is the latest and greatest fun idea someone on your team thought of or is this a viable part of your overall branding and marketing strategy? If a blog is simply another whimsical idea, you are likely blogging for the wrong reason. If, on the other hand, this is a part of your overall marketing strategy make sure you are strategic in your process.

Blog Consistently
To be effective you need to blog on a fairly regular basis. Your postings can be short, but need to be relative to your purpose. Many bloggers post information from other sites as a way to keep their readers informed on a particular topic. When you post information from another resource you absolutely must reference where you got the information from.

You can blog about new product releases, plans your company has, articles of interest and even what your competition is up to. The more valuable the information the more you will build a dedicated readership.


Driving Visitors
There are a number of effective ways to get people to view your blog. One is to use key words relative to your market and industry. Whenever you post something you want to include those key words.

Next you can announce your blog in your company newsletter, through media releases, to your current opt-in subscribers and in any advertising you do.

You can add your blog address to your outgoing email messages by way of your sig (signature) file that you use at the end of your email messages.

Another option is to write articles specific to your market and industry. Add a resource box at the end of your article with a link back to your blog. If your article is perceived to have high value there is a very good chance readers will visit your blog.

Most importantly is to make the blog postings valuable to the readers. If the information doesn’t hold their interest they will have no reason to return.

The more valuable your readers find your information the more likely it will be that they turn into loyal readers.

Make It Easy for People to Subscribe
By offering readers the chance to subscribe to your blog the more likely it will be for them to continue to read your information. Make it easy for people to sign up for your blog. You can add what are known as blog buttons also known as chiclets. You can also add a simple sign up form by visiting FeedBlitz.com and FeedBurner.com. This allows people to subscribe to the feed and receive updates as you add new content to your blog.

Keywords
Keywords are a way to improve your search engine ranking. Choosing the right words for your products, services, industry or market is extremely important. Keywords are what lead search engines to your blog. The more targeted your list the more effective your postings.

Analyze your business and your market. Think of any words that your readers might be search on to find you that relate to your company, industry, product or service.

The way to narrow your target words down is to use a keyword selector tool. A reliable selector tool will help you to narrow the search by indicating how often people search on specific word combinations.

In Conclusion
Blogging will create great opportunities when done correctly, consistently and conscientiously.

Kathleen Gage is an Internet Marketing Advisor for Speakers, Trainers, Authors, Consultants and Entrepreneurs. Access her eBook The Truth about Making Money on the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm

Powerfull Living Radio Show

I was recently interviewed by host Lorraine Cohen on her Powerfull Living Blog Talk show.

www.blogtalkradio.com/PowerfullLiving

We had a great time in spite of (or maybe because of) some technical glitches.

In success
Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Authors...Do you have a sell sheet?

Many authors would like nothing more than to write a book, have it published and make lots of money. The fact is, the writing of the book may well be the easiest part of the process aside from the publishing.

The greatest obstacles many authors face is in the marketing of their book(s). One tool that will help in your marketing is a good sell sheet.

If you are unfamiliar with the term, there is an excellent article at
http://www.iuniverse.com/tips-for-authors/sell-sheets.htm

In success
Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

8 Common mistake people make when they try to get in front of their market

• Come across as only interested in the sale rather than someone who is interested in the customer’s needs.
• Target an incompatible market
• They are not prepared when opportunity strikes
• Appear desperate – not being willing to walk away
• Trying to sell too soon – before they know there is a need
• Prejudging a person’s potential to buy
• Not setting themselves apart from the competition
• Chasing good money after bad – not letting go of someone who just isn’t a good match for your products or services.

Are you making any of these mistakes? If so, remedy them immdediately.

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Kathleen Gage Expert Author on EzineArticles.com

I am pleased to announce my position as Expert Author on EzineArticles.com.

To view various articles I have written visit

http://ezinearticles.com/?expert=Kathleen_Gage

My best

Kathleen Gage

The Street Smarts Marketer

www.streetsmartsmarketing.com

Do you know what is posted about you on the Internet?

Have you ever wondered what is posted about you on the Internet? Wondering if your articles are getting listed in directories? Want to find out what sites your information might be showing up on?

If you want to know this then you need to do a google alert on your name.

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:
finding out what is written about you
monitoring a developing news story
keeping current on a competitor or industry

To sign up for your own google alerts go to http://www.google.com/alerts

Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com

Are You Utilizing Push/Pull Marketing?

(Feel free to use the following article as long as you keep the resource box at the end as is)

Are You Utilizing Push/Pull Marketing?
by Kathleen Gage, The Street Smarts Marketer

An important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you.

Regardless of whether you are selling someone else’s products and services or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose.

To create a steady stream of revenue for products and services you offer you have to have a very targeted approach. Not only will a systemized marketing approach help you make money directly from your online offerings, you can definitely enhance your offline offerings as well as live presentations, consulting, and coaching.

Keep in mind, there is a process people go through in order to buy your products and services. It is built on need, want and desire. Additionally, the greater the investment on the part of the consumer the more you must build confidence, trust and credibility in the consumer’s mind.

If all you are doing is selling $10 widgets that is one thing. If, on the other hand, you are seeking to build long-term relationships with your market and be viewed as a professional, you must approach things in a systematic way.

The fact is, my clients want to do far more than sell a widget. They want to make a difference in the lives of their clients. They want to provide long-term solutions and create ongoing relationships with their clients. They want to build their business based on trust, value and integrity. To achieve these results requires they implement effective systems.

Realize that no matter how great your product or service, most people will not buy a high-ticket eProduct or a $1,000 plus mentoring course or consulting contract without first buying a $20 - $50 eProduct. There is what is referred to as the funnel approach to marketing. Clients will enter your “funnel” by way of something that is very low risk such as a free item or very inexpensive item. Based on their experience they will decide what the next course of action is.

What you do every step of the way, including someone’s initial introduction to you and your way of doing business, will determine how likely it is that someone will become a loyal customer. Never discount the power of a free offering or a low-ticket item to be the catalyst to someone becoming a premier client.

To introduce consumers to your and your product offerings as well as get people to the point they will even consider the $20 item you will find the Push/Pull marketing process is second to none.

The higher the price of your products and services the more you absolutely must use the Push/Pull strategies.

Kathleen Gage is an Internet Marketing Advisor for Speakers, Trainers, Authors, Consultants and Entrepreneurs. Access her eBook The Truth about Making Money on the Internet at http://www.streetsmartsmarketing.com/free-ebook.htm