Many people participate in tradeshows, home shows and gift shows as a way of promoting their business. Often, they do not gain full benefit from the investment due to lack of preplanning and follow up.
A tip on preplanning: Get to know show organizers. Most are more than willing to help in any way they can. They want you to succeed because when you succeed, they succeed.
From 101 Ways to Get Your Foot in the Door - www.101waystogetyourfootinthedoor.com