Wednesday, October 31, 2007

Is fear holding you back?

In your search to have a prosperous and fulfilling life, you have probably used numerous resources to have what you want in your life. No doubt you have made progress that has brought you rewards. Yet, it is likely you have encountered some obstacles.

Like many, you might be struggling with Fear as a major barrier in your life.

Even though you can have a clear vision, develop a strong business and marketing plan, outline key actions to reach your goals and still fall short of having what you want as long as your fear controls you.

You might be feeling angry and frustrated with yourself because you're not where you want to be in life. If you are, you’re not alone! Had enough?

That’s why I’m so excited to tell you about Lorraine Cohen’s audio program, Transform Your Fear Into POWER.

In her newest 54-minute audio Lorraine spills the beans about fear; what it is, how to recognize it, what causes it and how to break through it. This audio is jam-packed with transformational exercises, tips and resources to eliminate self-sabotage and roadblocks!

"Transform Your Fear Into POWER, is a powerful audio and exercise that will teach you to rid yourself of the debilitating fears that hold you back from the life you are meant to live. After listening to her program, you will feel empowered and begin to regain control over your thoughts and actions. I recommend this program to anyone who is struggling to find their way, interested in better understanding their world and feel the call to make a powerful change in their lives". - Megan Kristel, Owner, Kristel Closets

Visit the link below for more details:

Lorraine believes until we change our relationship with fear, it will continue to rule our lives and keep us from experiencing the richness of life that we all desire. Transform Your Fear into POWER offers critical tools and concepts you can implement immediately to break free of negative fear so that you can transform yourself and your life. If not now, when?

"Lorraine, I absolutely loved this audio. I found it impactful, difference-making, and real! The information provided is applicable in any and all situations allowing one to powerfully shift from being stuck to being in-action. Your delivery is serious, playful, and empathetic. It is quite evident that what you have to say works and that you are committed to your message. Not only do the exercises serve as a great tool but your mention of additional resources is extraordinarily invaluable. Thank you for powerfully equipping me for life’s adventures!" – Eunice Wick, Consultant

Learn more about this cutting-edge program by clicking the link below:

When you purchase the program you’ll receive the 18-page audio script and a workbook to help you change beliefs and overcome self-sabotage AND over $1600 worth of bonus gifts. You’ll also have an opportunity to access Lorraine’s two new companion eBooks with proven strategies to put you in charge of your life NOW. "Lorraine Cohen's program, Transform Your Fear Into POWER, provides a refreshing approach to the experience of fear; a way to find our power in our fears rather then run away from them. I continue to turn to Transform Your Fear to give me the courage to work to overcome the barriers to success on my journey; to continue the quest for answers for both myself and my clients to develop hidden power". - Giovanna Tonelli, LCSW, Owner of Becoming

Act now! Get your copy and for that matter, perhaps even another for someone important to you. Remember when you do, you will receive literally over sixteen hundred dollars in special gifts from the leaders in the field.

PS: Know anyone who wants to have more prosperity and happiness? Do them a favor and spread the word by forwarding this offer to your friends and networks.

In success,
Kathleen Gage
The Street Smarts Marketer

Tuesday, October 30, 2007

Authors...Do you have a sell sheet?

Many authors would like nothing more than to write a book, have it published and make lots of money. The fact is, the writing of the book may well be the easiest part of the process aside from the publishing.

The greatest obstacles many authors face is in the marketing of their book(s). One tool that will help in your marketing is a good sell sheet.

If you are unfamiliar with the term, there is an excellent article at

In success
Kathleen Gage
The Street Smarts Marketer

Thursday, October 18, 2007

Meet The Left Thumb Blogger

It is with great pleasure I introduce Glenda Watson Hyatt to my readers.

Every so often our paths will cross with someone who is truly incredible. Such is the case with Glenda Watson Hyatt, The Left Thumb Blogger. Glenda is the author of I'll Do It Myself

I met Glenda one evening while doing a web search on Virtual Blog Tours. Her name, blog and information repeatedly appeared when I would google Virtual Blog Tours.

When I contacted Glenda to inquire about interviewing her, she was very gracious in accepting my invitation. You are in for a special treat.

Kathleen: Glenda, tell me about yourself.

Glenda: I hail from Surrey, on the west coast of British Columbia, Canada, where I live with my wonderful husband Darrellof eight years and my spoiled feline child Faith.

Having recently self-published my autobiography, I'll Do It Myself ( in which I intimately share my life living with cerebral palsy to show others that having cerebral palsy is not a death sentence, but rather a life
sentence, I am now promoting it on, my blog and through virtual book tours.

I do all of this by typing with my left thumb.

Kathleen: Your Virtual Book Tour sounds fascinating. Please share with my readers more about this.

Glenda: Virtual book tours are the latest trend in book promotion. Rather than lugging boxes of books from book signing to book signing, and waiting in airports for delayed flights, you promote your book from the comforts of your home by making guest appearances on blogs, podcasts, and internet television and radio shows. Hosts may interview you or ask you to write a guest post for their blog. The possibilities are endless.

Kathleen: What is the difference between a Blog Tour and a Virtual Book Tour?

Glenda: I would say a blog tour is specific kind of a virtual book tour, using only blogs to promote to your book; although, with a blog tour, you aren't necessarily promoting a book. You could be promoting another product or service, or even a cause.

Kathleen: You have had a successful Virtual Book Tour. What were the greatest benefits to doing one?

Glenda: I thoroughly enjoyed meeting people from around the world. And, unlike an in-person appearance that is over once the people leave and the chairs are folded up, virtual appearances are available long after the tour is over. My blog is still receiving traffic from the virtual book tour I did earlier this year as well as the one I did in August.

Kathleen: What were the downsides?

Glenda: Virtual book tours take a lot of work to organize. Much is involved in finding bloggers to host appearances and answering the interview questions.

Kathleen: Does an author need someone else to set up a tour for them, or can they do it themselves?

There are businesses sprouting up that will organize virtual book tours for authors. Dorothy Thompson's Pump Up Your Book Promotion ( is one such fine example. However, if authors have the time, it is very possible to organize it themselves. I have done two virtual book tours myself now, and am itching to do the next one.

Kathleen: What are the steps to setting up a tour?

Glenda: Here are a few tips for organizing a virtual book tour: The key is to do your research and prepare before "heading out":

1. Research potential blogs (or podcasts or internet radio shows). Approach bloggers whose blogs fit your target audience and which have fairly active blogs in terms of posts and traffic. It may help to build a relationship with the blogger first.
2. Use a spreadsheet to track dates, bloggers' names and email addresses, etc.
3. Send a thank you note via snail mail to bloggers who host an appearance.
4. Be prepared for the unexpected. A blogger may not post the interview when you expected or something else may happen, so you'll need a filler post on your blog if your readers expect to read something every day of your tour.
5. Be creative and have fun with it. Because virtual book tours are still new, there are no rules yet. Make it your own.
6. Enjoy the adventure and meeting people from around the world. Good luck!

Kathleen: How do you approach a Blog or Site owner to be featured on their site?

Glenda: I have found having an established relationship with the bloggers helps when I approach them. They are more than willing to host an appearance on their blog.

Kathleen: How long should my tour be?

Glenda: I discovered the hard way that eight weeks is way too long for a virtual book tour. My second tour was two weeks, which was more manageable and more enjoyable, and surprisingly, sold more books. I am planning a one-week tour in late October. I'll see whether that is long enough to build any momentum.

Kathleen: Do you need to do any additional promotion for a tour?

Glenda: To date, I have only promoted my tours within my networks. However, I have recently discovered sites for listing and promoting your virtual book tours, which I will try for my next tour. The more I do, the more I realize I still have to learn! It is actually quite exciting.

Kathleen: Did you notice an increase in book sales when you did the tour?

Glenda: My second tour was more successful in terms of book sales than my first because it was more focused on my primary target market. With only a couple of exceptions, I appeared on blogs that spoke to moms with children with special needs.

Kathleen: For someone just starting out with this, what can you suggest to assure a successful tour?

Glenda: I would suggest keeping your first tour short, perhaps a week or two, and focus on blogs (or podcasts) where your primary target that hangs out. Be organized and keep it fairly simple. Once you're comfortable with conducting interviews in this way and have a better feel for how virtual book tours can work, and then you can focus more on promoting your tour. And have fun with it!

End of Interview.

A special thanks to Glenda Watson Hyatt, The Left Thumb Blogger. I would invite all my readers to go to to view Glenda’s video on YouTube and find out why Glenda is such an amazing woman.

Kathleen Gage
The Street Smarts Marketer

Saturday, October 13, 2007

8 Common mistake people make when they try to get in front of their market

  • Come across as only interested in the sale rather than someone who is interested in the customer’s needs.
  • Target an incompatible market
  • They are not prepared when opportunity strikes
  • Appear desperate – not being willing to walk away
  • Trying to sell too soon – before they know there is a need
  • Prejudging a person’s potential to buy
  • Not setting themselves apart from the competition
  • Chasing good money after bad – not letting go of someone who just isn’t a good match for your products or services.

Are you making any of these mistakes? If so, remedy them immdediately.

Kathleen Gage
The Street Smarts Marketer

Thursday, October 11, 2007

Are you wasting time researching places to gain online visibility?

Gaining visibility on the Internet is a never-ending quest. Finding reliable resources to submit your blog, Ezine, website, articles and news stories to can take dozens and even hundreds of hours.

I have a solution. It's called The Directory of Resources for Internet Visibility.

It is jam-packed with nearly 300 resources to skyrocket your online visibility and reach!

With the Directory of Resources for Internet Visibility I have taken the burden off of you to save you time and money. Time to work on other money-making projects, be with your family or just enjoy a less stressful marketing campaign.

Total combined hours of research for this product is dozens upon dozens of hours. This is time you don't have to waste. Total cost, $20 plus you get over $250 is great bonus gifts.

In successKathleen GageThe Street Smarts Marketer

FREE live event with Kathleen Gage in Eugene, Oregon


-If you are unsure of how to effectively market your product or service
-If you are getting little or no results from your marketing
-If you have a limited budget to market your business
-If you are ready to turn things around in your business once and for all....

Join Kathleen Gage for a FREE live event on October 23rd in Eugene, Oregon

SECRETS TO GAIN more leads, better prospects, greater sales!

-Learn powerful strategies to position your company and increase your revenue stream
-Learn how to identify a profitable market
-Discover the benefits of FREE publicity versus paid advertising - and how to get tons of FREE publicity
-Discover what you need to know to develop websites that are Customer Magnets and Money Making Machines
-Discover dozens of no cost and low cost methods to market your business
-Understand ways to drive thousands of visitors to your website that cost you nothing
-Find out what you absolutely must know (and DO) about Internet Marketing in order to make thousands of dollars at the "press of a button"
-Discover how to build a highly responsive, revenue generating opt-in subscriber list without spending a dime
-Find out how to gain expert status within your target market and why this is essential to your business success
-And much, much more!

Only a few seats left. Registration required at

Wednesday, October 10, 2007

Kathleen Gage Expert Author on

I am pleased to announce my position as Expert Author on

To view various articles I have written visit

My best
Kathleen Gage
The Street Smarts Marketer

Monday, October 08, 2007

I'm a Top Author at WAHM Articles

I recently found out I have been selected as a top author for WAHM Article Directory.

Find a great selection of top articles at
In success,
Kathleen Gage
The Street Smarts Marketer

Do you know what is posted about you on the Internet?

Have you ever wondered what is posted about you on the Internet? Wondering if your articles are getting listed in directories? Want to find out what sites your information might be showing up on?

If you want to know this then you need to do a google alert on your name.

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:
finding out what is written about you
monitoring a developing news story
keeping current on a competitor or industry

To sign up for your own google alerts go to

Kathleen Gage
The Street Smarts Marketer

Saturday, October 06, 2007

Are You Utilizing Push/Pull Marketing?

(Feel free to use the following article as long as you keep the resource box at the end as is)

Are You Utilizing Push/Pull Marketing?
by Kathleen Gage, The Street Smarts Marketer

An important aspect of marketing has to do with what is referred to as Push/Pull marketing. Push/Pull marketing is exactly as it sounds. At times you are “pushing” information out to your market and at other times you are implementing strategies to “pull” consumers to you.

Regardless of whether you are selling someone else’s products and services or your own, if you do not implement a complete marketing strategy that includes the Push/Pull philosophy, you are likely defeating your purpose.

To create a steady stream of revenue for products and services you offer you have to have a very targeted approach. Not only will a systemized marketing approach help you make money directly from your online offerings, you can definitely enhance your offline offerings as well as live presentations, consulting, and coaching.

Keep in mind, there is a process people go through in order to buy your products and services. It is built on need, want and desire. Additionally, the greater the investment on the part of the consumer the more you must build confidence, trust and credibility in the consumer’s mind.

If all you are doing is selling $10 widgets that is one thing. If, on the other hand, you are seeking to build long-term relationships with your market and be viewed as a professional, you must approach things in a systematic way.

The fact is, my clients want to do far more than sell a widget. They want to make a difference in the lives of their clients. They want to provide long-term solutions and create ongoing relationships with their clients. They want to build their business based on trust, value and integrity. To achieve these results requires they implement effective systems.

Realize that no matter how great your product or service, most people will not buy a high-ticket eProduct or a $1,000 plus mentoring course or consulting contract without first buying a $20 - $50 eProduct. There is what is referred to as the funnel approach to marketing. Clients will enter your “funnel” by way of something that is very low risk such as a free item or very inexpensive item. Based on their experience they will decide what the next course of action is.

What you do every step of the way, including someone’s initial introduction to you and your way of doing business, will determine how likely it is that someone will become a loyal customer. Never discount the power of a free offering or a low-ticket item to be the catalyst to someone becoming a premier client.

To introduce consumers to your and your product offerings as well as get people to the point they will even consider the $20 item you will find the Push/Pull marketing process is second to none.

The higher the price of your products and services the more you absolutely must use the Push/Pull strategies.

Kathleen Gage is an Internet Marketing Advisor for Speakers, Trainers, Authors, Consultants and Entrepreneurs. Access her eBook The Truth about Making Money on the Internet at

Friday, October 05, 2007

Here's why lots of people will NEVER make money on the Internet

Lots of people want to “make money on the Internet.” What many fail to realize is making money on the Internet requires that you treat this like any other money-making opportunity. You must work at it, you must establish market reach and you must gain visibility. Also, you must develop a solid foundation.

Before you do just about anything you MUST complete your market analysis. Unfortunately, many people want to skip this important step. The fact is, until you gain incredible clarity on your market you will be unable to optimize all you will be doing.

Until you know what sets you apart (your unique position) it will be difficult to convey that message to potential customers. Without knowing what makes you unique, in the consumer’s mind you are the same as everyone else.

Until you know the benefits of what you offer you will find it difficult to differentiate yourself from others. In the consumer’s mind one person is the same as the other, one product is the same as the other, one offering is the same as the other. That is, until you set yourself apart. You have more opportunity to do this with a thorough market analysis.

Another element of your success is building your opt in list. The fact is you absolutely must focus on building your opt-in list each and every day. Do two – three things daily to increase your list. You cannot avoid this. If you do, you will not realize all you can with the process you are learning.

There are countless ways to build your list. To learn some effective, easy to implement methods access my eBook, The Truth about Making Money on the Internet.

Kathleen Gage
The Street Smarts Marketer

Street Smarts Marketing Author’s Corner features Robin Jay

The Street Smarts Marketing Author’s Corner is pleased to introduce Robin Jay.

Ms. Jay is the Author of The Art of the Business Lunch ~ Building Relationships Between 12 and 2. She shares more than 25 years of successful sales experience with her audiences. Brian Tracy, Author, Speaker and Consultant, said, “The quality of your relationship with your client is the determining factor in successful business; Robin shows you how to develop this at a high level."

1. Tell us about yourself – where you are from, how you got started writing, what you do when you are not writing (or anything you want our readers to know)
I am a professional speaker and consultant as well as a writer. I absolutely love writing and speaking; I know without a doubt that this is what I was meant to do. I am also a gourmet cook. I love to play golf and work in my garden…but both of those hobbies have had to take a back seat to my career the past few years. I still indulge my desire to cook, usually by hosting dinner parties with great friends or just cooking when company stops by. I’m originally from Cleveland , Ohio and have lived in Las Vegas for more than 33 years. I have always enjoyed writing and had contributed stories to ma gazines in the past, although I didn’t set my sights on writing as a career until early in 2001.

2. What inspired you to write your first book?

I wanted to be a writer. The old saying, na├»ve as it is, says to write about that which you know. I had been on more than 3,000 client lunches and saw my sales increase by more than 2,000%. I knew I was on to something. I wanted to share the how-to’s of building relationships by introducing a social aspect into your business relationships with other sales people or business professionals who count on their relationships for their success. I have since learned that you can write about anything if you are willing to do the research. Still, it’s best to write about something you’ve experienced. There is nothing like having had hands-on experience to be able to tell a better story.

3. How many books have you written?

“The Art of the Business Lunch ~ Building Relationships Between 12 and 2” was my first book. I originally self-published; that edition came out in February of 2004. Then I sold it in 2005, doubled the word count and it was released by Career Press a full two years later, in February of 2006. Now, promoting that book as well as promoting my speaking career, writing articles, blogs, and press releases keeps me incredibly busy – plus I launched a speakers bureau last year. I have begun work on two new books – both non-fiction.

I have contributed to two anthologies in “The POWER of Mentorship” series, including “The Millionaire Within” and “For the Wo ma n Entrepreneur,” for which I was asked to write the foreword. Don and Melinda Boyer are the publishers of the series and they are re ma rkable, positive people. They also invited me to be a featured teacher in “The POWER of Mentorship: The MOVIE” which is currently in production. It’s a personal development film that features about 20 teachers whose lessons are interwoven with the story of a young men and his mentor.

And I just found out that a chapter I submitted to “Chicken Soup for the Wine Lover’s Soul” has been accepted. That book will be out in November. I wrote about how to order wine when out with clients. Many times, people who are unfamiliar with fine wines become intimidated and hand the wine list over to their clients. That means they’ve given up control of the cost of the meal. It’s not necessary. I share a way to involve your clients and yet retain control of the check. I’m very excited to finally be a part of the Chicken Soup franchise.

4. How do you decide on their topic?
As I mentioned earlier, I was an expert at building solid, long-lasting business relationships. In fact, my clients and friends started calling me “The Queen of the Business Lunch,” because the nature of my job, selling advertising, required that I stay in close touch with my clients…so I was typically booked for lunches weeks out.

5. What works best to keep you focused and on track?
Closing OUTLOOK! That and not answering the phone. Seriously, it gets easier when you have a task to complete. I have a paperweight that reads, “The Ultimate Inspiration is the Deadline.” It’s really true. Most everyone I know who writes really works well under pressure. The rest of the time, we just need to focus on the desired outcome. I feel a strong sense of purpose and I love to write. When I can stop working long enough to write something, the time just flies.

6. Do you write to make money or for the love of writing?
You ought to be able to make a living doing what you love. While I originally dreamed of hitting it big financially with writing, (and still do!), I found that being an author was a great springboard for launching a speaking career. In fact, all speakers should have books. Most of them begin speaking first and then create a book or other product to sell in the back of the room. Personally, I wrote the book, expecting that it would be a huge success. It is, but it’s not necessarily a financial success. My book has won an award and my publisher has sold the foreign publishing rights in TEN languages so far! And there is still more interest in it. I’d say that is a huge success. My topic is a tremendous hit for training and sales conferences. I think the principles, techniques and knowledge in my book is quite timeless. I can’t see a time when it wouldn’t be applicable to business, although I can see needing to update it occasionally.

7. What are some traditional methods of marketing you have used to gain visibility for you and your book(s)?
I bought ads in the beginning. Of course I was an advertising account executive in my past life, so I believe in advertising. It wasn’t the best use of my resources! Speaking generates book sales, as do appearances. I have sold several hundred books at a time to incoming conventions; I am the draw for their booth, signing books for the exhibitors and attendees. That’s one of my favorite things to do, because I know that my books will get on the plane with their new owners and travel all over the country, spreading the word. Internet marketing is the most important way to get the message out now. Blogs, articles and press releases are strong. Also, it’s important for authors to network. When I speak on networking, I ask the room, “Who do you know who….?” We can expand our circle of influence by getting to know more people. It’s critically important that we know as many people as possible.

8. What are some unique methods?
Writing columns ma y not be the most unique, but every time you can put your name in print it will help. My dog, an adorable Shih Tzu, writes a column in Lucky Dog magazine. Of course she can talk about “Her mommy” and that would be me! I get a byline in a magazine with a circulation of more than 15,000 readers. I also write a column for “Around Your Home” magazine, which goes out to 80,000 high-end home owners every two months. I have a photo and a bio at the bottom of those articles. I don’t get paid to write them, but when I’m out, I have a lot of people ask, “Where do I know you from?” Or they comment on the columns. Everyone knows Georgie, my dog, and asks about her. I also wrote a lot of columns for Hospitality Executive magazine, which goes out to meeting planners and hotel execs everywhere. And I was recently hired (yes, a REAL job!) by the Las Vegas Business Press to write a bi-weekly column on women’s and minority issues. All of this exposure lends credibility and helps me to promote myself and my books.

9. Do you sell through a website?
Absolutely! My website offers my books, audio books, and my services as a speaker. I don’t know how anyone could get away without having a website anymore. It’s immediate, it’s current and it’s effective.

10. Do you plan on writing additional books?
I hope I will always write. I have a lot to say about a lot of things. I love teaching, helping and guiding. I also consult as a life coach and I help other authors – whether they want help with their writing or if they are launching a speaking career. I teach PowerPoint and presentation skills. And, because I have self-published and worked with a publisher, I am uniquely qualified to help authors decide whether they should self-publish or sell. I have personally experienced the ups and downs of both sides of that equation. I especially enjoy helping authors so they won’t have to make the same mistakes I have ma de. My experience has been invaluable.

This interview was done in conjunction with Pump Up Your Book Promotion Virtual Book Tours – and Kathleen Gage, The Street Smarts Marketer of

Wednesday, October 03, 2007

If you can find it in your heart to help

A dear friend of mine is asking for some help for her daughter. Her first grandchild was born with mulitiple conditions and has required massive medical care since his birth nearly five months ago.

Please read about Hunter and if you can find it in your heart to donate even $5 to help with medical bills it would be a miracle for them. They are in financial ruin because of this tragic situation.

I normally don't send things like this out, but Pamela is a very dear friend and her daughter, son-in-law and grandson desperately need help.

Thank you

Please pass this on to help create the miracle.

Kathleen Gage

Avoid being viewed as a SPAMMER in discussion groups

There is a daily increase in the number of people utilizing Social Networks, Forums, Yahoo Groups, Google Groups and other areas where they can meet professionals to network with and do business with. Sadly, many people are crossing the line regarding online etiquette.

Although online groups are a great to extend your market reach and gain visibility, you need to avoid only utilizing these locations to sell, sell, sell.

The best way to avoid being viewed as someone who is simply advertising and only in the group to make money is to get involved in the discussion group as an active participant. Write your messages in a way that they are more of a discussion point rather than simply promoting something. If you offer valuable information you build name recognition and credibility.

Over a period of time you are viewed as a viable resource. At that point, if you occasionally promote something people welcome your offers rather than become offended by your attempt to sell.

True success in online marketing and sales is to view what you do in the long term. Those that make great money utilizing the Internet in their overall marketing do not subscribe to the get-rich-quick mentality. They view what they do as a valuable solution to their customer's problems.

Kathleen Gage
The Street Smarts Marketer