There is a daily increase in the number of people utilizing Social Networks, Forums, Yahoo Groups, Google Groups and other areas where they can meet professionals to network with and do business with. Sadly, many people are crossing the line regarding online etiquette.
Although online groups are a great to extend your market reach and gain visibility, you need to avoid only utilizing these locations to sell, sell, sell.
The best way to avoid being viewed as someone who is simply advertising and only in the group to make money is to get involved in the discussion group as an active participant. Write your messages in a way that they are more of a discussion point rather than simply promoting something. If you offer valuable information you build name recognition and credibility.
Over a period of time you are viewed as a viable resource. At that point, if you occasionally promote something people welcome your offers rather than become offended by your attempt to sell.
True success in online marketing and sales is to view what you do in the long term. Those that make great money utilizing the Internet in their overall marketing do not subscribe to the get-rich-quick mentality. They view what they do as a valuable solution to their customer's problems.
Kathleen Gage
The Street Smarts Marketer
www.streetsmartsmarketing.com
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