Many authors would like nothing more than to write a book, have it published and make lots of money. The fact is, the writing of the book may well be the easiest part of the process aside from the publishing.
The greatest obstacles many authors face is in the marketing of their book(s). One tool that will help in your marketing is a good sell sheet.
If you are unfamiliar with the term, there is an excellent article at
The Street Smarts Marketer