Wednesday, July 20, 2005

Solutions May Surface in the Still of the Night

“Necessity is the mother of invention!” The first time I heard this was nearly twenty years ago when I was introduced to Tony Robbins’ material. I have to admit, the first time I heard this it didn’t quite register.

However, nearly two decades later, it makes all the sense in the world. In fact, a majority of the things we take for granted were created out of a need. When the need became great enough, someone figured out a solution.

Such is the case with a new eBook that just hit the market - Tokens for TV. The idea for this informative book is the brainchild of working mom, Lisa Workman. As she explains it, about a year ago, she and her husband were struggling with how to get their kids to take an interest in choosing how much television and computer time they were spending each day. She came up with a system that not only limited how much TV/Computer time they received, but also took out some of the parental nagging and placed some responsibility on their shoulders. She came up with a simple solution to helping children manage their television and computer time.

Seeing how effective her system is, friends began asking her how it worked. After numerous requests, she wrote down the system and eventually fine tuned it to the point it became her now popular eBook, Tokens for TV.

An exciting aspect of this resource is that the information aligns perfectly with Lisa’s personal and professional vision and mission. She is extremely committed to providing quality information to families while promoting healthy lifestyles for children. However, something Lisa realizes is that without an effective marketing campaign to promote Tokens for TV there are many people who will never know how effective the system can be.

Lisa has put together a very effective campaign which includes full use of her Tokens for TV website, free reports, and article distribution both online and off, interviews with the media and viral marketing. Her marketing plan was developed long before the eBook was taken to market. Without a doubt, she will be successful in getting the word out.

Another excellent example of creative problem solving comes from Jo Capista, DDS, a Pennsylvania based dentist specializing in general and cosmetic dentistry. One of his greatest challenges was positioning his message about his top-notch cosmetic dentistry services to his market. As he analyzed his market and those who would invest in cosmetic dentistry, he knew he had to use unconventional marketing strategies to reach potential patients.

He began offering complimentary public information seminars. He promoted the seminars in neighborhood newspapers and with posters strategically placed throughout his region. The response to his first session was overwhelming. So much in fact he repeated the process several times with incredible results both in name recognition and revenues.

The next step was to do the seminars with other businesses who shared a similar market. Again, the process proved extremely successful. He then decided to invest in a vendor space at a body and bath expo. As with the other strategies, the expo was equally as successful.

I had the opportunity to talk in detail with Dr. Capista about why he feels all of this is working. Simply put, preparation, delivery and follow up. And of course, making sure he is targeting the right market for his services.

Like Lisa Workman and Dr. Capista, countless people have excellent ideas that solve a common problem; solutions that will definitely work. Unlike Lisa and Dr. Capista, they either don’t test their idea or if they do, they get busy with day-to-day activities and lose their focus, thus losing their potential for seeing how successful their idea could have been.

Often, it is in the still of the night, the answers will surface. A simple strategy that will help you to identify a solution you may be able to provide to others is to ask yourself the following question, “What keeps you or your customers awake at night?”

Regardless of the size of a company, it is essential to constantly seek solutions to your customer’s problems. Once you find a solution, take action and commit the time, money and resources to the end result. When your customer is looking for a solution, who do you want them to go to – your or your competition?

42 comments:

Bob Bastian said...

I've stumbled across your blog when I done some internet
marketing research in Google. You're doing a pretty nice job
here, keep up the good work :-)

Sincerely,

Bob
Webmaster/Publisher
PrivateLabelPublishing.com

WorldTrader said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a advertising business home online work site, Check it out. It pretty much covers ##KEYWORD## related stuff.

Come and check it out if you get time :-)

----------------------------------------------------------------------------------------------

Leonard Payne said...

It's been really great looking and reading your Blog. Any fresh ideas on denver internet marketing are always welcome to folk like me. You may also be interested in some incredible software that I've seen that really helps in the area of denver internet marketing.
It can drive thousands of targeted links back to your website or Blog. Well worth looking at.

Leonard Payne said...

It's been really great looking and reading your Blog. Any fresh ideas on advertising agency internet marketing are always welcome to folk like me. You may also be interested in some incredible software that I've seen that really helps in the area of advertising agency internet marketing.
It can drive thousands of targeted links back to your website or Blog. Well worth looking at.

Anonymous said...

Why would you want to email marketing consultant your business hare at email marketing consultant"\? With all the good ebook here you can't good wrong.

Anonymous said...

Intresting Post
Feel free to visit
Advanced Business Marketing
For mor tips.
Feel free to leave your Comments.

ebgcommute said...

Hey, you have an interesting blog here! I'm definitely going to visit often!
I have a e-book about working at home site. It pretty much covers e-book about working at home related stuff.
check it out if you get time :-)

Anonymous said...

Hello seadogs11 here, great blog
I'm definitely going to bookmark you!

I have a affiliate internet marketing web site/blog. It pretty much covers affiliate internet marketing web related stuff.

Come and check it out if you get time :-

Anonymous said...

Hey, you have a great blog here! I'm really enjoying business

I have a find business lead site/blog. It pretty much covers find business lead related stuff.

blaze said...

You have a very good site on affiliate internet marketing This is something I also have a large interest in and have set up a blog about affiliate internet marketing please visit and let me know what you think.

blaze said...

You have a very good site on ppc search engine internet marketing This is something I also have a large interest in and have set up a blog about ppc search engine internet marketing please visit and let me know what you think.

Kenneth said...

I have a ##KEYWORD## site/blog. It pretty much covers ##KEYWORD## related stuff.

Shock Carlos said...

Hello, quite an interesting and informative blog you have here. You obviously put some thought into it.

I have a internet marketing solution blog/site you might be interested in checking out that's about internet marketing solution -- If you feel like exploring.

Anonymous said...

Good Marketing information.

Advanced Business Marketing

More business marketing information you can use.

Anonymous said...

Good Blog
Please visit

Advanced Business Marketing

and leave a comment.

Anonymous said...

Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers home internet based business opportunity related stuff.

bigbear777 said...

brite smiles
!!! The best teeth whitening system ever! Go to brite smiles

Anonymous said...

Excellent internet marketing toronto articlre.
Keep up the great internet marketing toronto blog. I find it very informative. I check back soon
Thanks again for a great and informative internet marketing toronto articlre.

sandyhay said...

I love what you've done to this place. Great looking blog. Personally i have a small business scheduling software site basically covering small business scheduling software stuff. Check it out sometime.

Anonymous said...

Intresting Post
Feel free to visit
Advanced Business Marketing
For mor tips.
Feel free to leave your Comments.

Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!
I have a **ebooks** site/blog. It pretty much covers ##ebooks## related stuff.
Come and check it out if you get time :-)

Anonymous said...

This blog is awesome! If you get a chance you may want to visit this ebook website site, it's pretty awesome too!

Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!
I have found free ebooks site/blog. It pretty much covers free ebooks related stuff.
go and get your free ebooks :-)

Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!
I have found free ebooks site/blog. It pretty much covers free ebooks related stuff.
go and get your free ebooks :-)

monkeyfast said...

**UPDATE! FREE SHIPPING FOR A LIMITED TIME!**

Better than klear action whitening and ION whitening systems! Half the
price too!

Welcome to PerfectlyWhite.com,

PerfectlyWhite.com is proud to present to you the first ever at home
laser whitening treatment. We are bringing you the most popular in
office treatment at home for the fraction of the cost! One laser
treatment at a doctors office can run around $600 as shown above. This
is very exciting news for anyone who is looking into whitening their
teeth professionally in the comfort of their own home. Best of all you
can have this plasma light technology for much less! The light is yours
to keep and can be used as many times as you like! You can achieve
professional results in less than 7 days! Our method also works in
between your teeth and deep down below the enamel. This procedure will
not damage or wear away the enamel.

How does it work?

Its very simple. The Plasma light will increase the breakdown speed of
Carbamide Peroxide, in turn releasing more oxygen which speeds up the
bleaching process. The oxygen acts as a bleaching agent that whitens
your teeth safely and effectively. This is why you can pay as much as $600
to get your teeth whitened professionally.

Plasma Laser Light Technology!

Never before seen in any at home whitening kit! Just Like at a real in
office visit, all our deluxe kits have the plasma light tool to
accelerate the whitening process. No one else offers this authentic at
home tool. Its Very easy to operate and safe to use. Accelerate your
whitening by as much as 300% with this method! This means whiter teeth
in less time!

At last, you no longer have to visit your dentist for that
white bright smile you have always wanted!

Our professional dental whitening kit is the same product used by many
of the top cosmetic dentists. Why consider paying up to $600, when for a
few short minutes per day, you to can achieve the exact same results in
the comfort of your own home. Best of all, it will cost you a fraction
of the price!

40% stronger than an in-office visit...

To provide you with superior results, our fully licensed line of
products is one of the industry's strongest and most effective tooth
whitening formulas. The main active ingredient is 35% Carbamide Peroxide.
This concentration is 40% stronger than most dentists use during an in
office visit!

A little more about our 7 day plasma treatment:

* This procedure will NOT harm or damage your tooth's enamel.

This system can't be found in stores!

We are the only internet site who sells this new product!

We are the exclusive seller of this NEW at home treatment!

You and your friends can take advantage of this treatment with just one
plasma light!

Plasma light treatment only takes on average 7 days to complete!

Results are 100% guaranteed and 100% safe! for more informationCLICK HERE

Anonymous said...

Intresting Post
Feel free to visit
Advanced Business Marketing
For mor tips.
Feel free to leave your Comments.

Johnny said...

hello, your blog is interesting to read, I have a website about internet marketing, it should be helpful to you in making more web money. This is a global trend that more and more people can make a living online, so make sure you visit it.

Danny White said...

I found a free home based business idea resource blog/site that really helped me
get a handle on home based business idea.

I thought your posters might find this home based business idea resource useful.

home based business idea

Check it out if you get time:-)

bigbear777 said...

**UPDATE! FREE SHIPPING FOR A LIMITED TIME!**

Better than klear action whitening and ION whitening systems! Half the
price too!

Welcome to PerfectlyWhite.com,

PerfectlyWhite.com is proud to present to you the first ever at home
laser whitening treatment. We are bringing you the most popular in
office treatment at home for the fraction of the cost! One laser
treatment at a doctors office can run around $600 as shown above. This
is very exciting news for anyone who is looking into whitening their
teeth professionally in the comfort of their own home. Best of all you
can have this plasma light technology for much less! The light is yours
to keep and can be used as many times as you like! You can achieve
professional results in less than 7 days! Our method also works in
between your teeth and deep down below the enamel. This procedure will
not damage or wear away the enamel.

How does it work?

Its very simple. The Plasma light will increase the breakdown speed of
Carbamide Peroxide, in turn releasing more oxygen which speeds up the
bleaching process. The oxygen acts as a bleaching agent that whitens
your teeth safely and effectively. This is why you can pay as much as $600
to get your teeth whitened professionally.

Plasma Laser Light Technology!

Never before seen in any at home whitening kit! Just Like at a real in
office visit, all our deluxe kits have the plasma light tool to
accelerate the whitening process. No one else offers this authentic at
home tool. Its Very easy to operate and safe to use. Accelerate your
whitening by as much as 300% with this method! This means whiter teeth
in less time!

At last, you no longer have to visit your dentist for that
white bright smile you have always wanted!

Our professional dental whitening kit is the same product used by many
of the top cosmetic dentists. Why consider paying up to $600, when for a
few short minutes per day, you to can achieve the exact same results in
the comfort of your own home. Best of all, it will cost you a fraction
of the price!

40% stronger than an in-office visit...

To provide you with superior results, our fully licensed line of
products is one of the industry's strongest and most effective tooth
whitening formulas. The main active ingredient is 35% Carbamide Peroxide.
This concentration is 40% stronger than most dentists use during an in
office visit!

A little more about our 7 day plasma treatment:

* This procedure will NOT harm or damage your tooth's enamel.

This system can't be found in stores!

We are the only internet site who sells this new product!

We are the exclusive seller of this NEW at home treatment!

You and your friends can take advantage of this treatment with just one
plasma light!

Plasma light treatment only takes on average 7 days to complete!

Results are 100% guaranteed and 100% safe! for more informationCLICK HERE

Ebooks Made Simple said...

A pure one off blog you have here.

I have a ebook ebook site/blog. It pretty much covers ebook ebook related stuff.

Take a look if you get time.

Anonymous said...

"A friend of mine told me about your blog concerning info on **keyword** and I wanted to post here telling you how impressed I was with the information you have. I also have a web site & blog about **keyword** ,but will specialize in the impact of A/V on sites! Keep up the great work, you are providing a great resource on the Internet here!"internet marketing promotional site webinternet marketing promotional site web

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a strategic internet marketing site/blog. It pretty much covers strategic internet marketing related stuff.

Come and check it out if you get time :-)

George said...

business software downloadInstantly Create Your Own Highly Lucrative JVbusiness software download

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a internet marketing consulting site/blog. It pretty much covers internet marketing consulting related stuff.

Come and check it out if you get time :-)

Bobby said...

Very nice layout! I like it.
I have a aggressive internet marketing site/blog too.
Please visit me some time. :)

Small Business said...

Awesome home based business blog.
If I can help, let me know...
If you ever need help or info. visit
home based business

Anonymous said...

Wow, I really like this one. I have a website that talks mostly about client email marketing newsletter through You should check it out sometime.

Anonymous said...

Imagine the power of tens of thousands of other web sites being able to easily

Anonymous said...

Drop by and visit our internet marketing firm site

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a hurricane katrina safelist site/blog. It pretty much covers hurricane katrina safelist related stuff.

Come and check it out if you get time :-)

Anonymous said...

Get your website seen use our web site development and promotion tools to get the word out and take the work out of promotion. Resale rights available. Starting at only $6.99 get 1000's of links to your website http://www.BLGen.net

Anonymous said...

Add tons of new subscribers to your newsletter automatically using this amazing package of proven software solutions.time tracking softwaretime tracking software