The more visible you are within your target market, the more credibility you create. Familiarity breeds credibility. Key here is to be very clear on who your target market is. It is easier and more cost effective to create visibility within a target market than it is to be all things to all people. As the saying goes, “If everyone is your market, then no one is your market.”
Take time to determine specifically who your market is and who you would ideally like to do business with. The clearer you become, the more business you attract and the more enjoyable that business becomes.