Thursday, December 20, 2007

The world of author tours is changing rapidly

I just received a notice from Allison Nazarian about how traditional author tours are changing - and fast.

Here's what Allison sent me that she found during one of her web searches.

AUTHOR BOOK TOURS SWITCHING TO ELECTRONIC CONTACT. The traditional author tour has been in decline: Fewer writers are being sent out, and those who do tour make fewer stops. Among the many reasons for this shiftare marketing tools that have made it possible to orchestrate a virtual encounter, without the hassle or expense of travel. Publishers and authors are now touting books through podcasts, film tours, blog tours, bookvideos, and book trailers. See

Thanks Allison for this great information. Allison is a professional copywriter and always on the lookout for the latest trends. Allison sets herself apart by constantly providing great information to her readers. You can read more about Allison at or

In success,

Kathleen Gage
The Street Smarts Marketer

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