SEO is something that is a deep mystery for many people. It can take quite a bit of time to fully understand. Just when you think you have it all figured out, there is more to learn. That’s just the name of the game with the Internet.
SEO simply means Search Engine Optimization. There is also SEM - Search Engine Marketing.
The fact is, some people make it much more difficult to understand than it needs be. Simply put SEO means you optimize your site for better position with the search engines. The more you are optimized the easier it is for your site(s) to be found.
There are things you want and need to do and other things you absolutely should not do.
There are also things that the layperson can do and with other aspects of SEO you may need to hire or contract an SEO expert to handle.
For some excellent information on the do's and don't's of SEO check out
The Street Smarts Marketer
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