I found another excellent article that is well worth posting. eBooks can be a great way to get your information to market, build market visibility and credibility as well as generate revenues.
Pamela Jacob has done a great job addressing many of the benefits of eBooks and why you should add this to your marketing mix.
Why write an eBook? Why not!
By Pamela Jacob
I am getting ready to launch my second book. It is amazing how sharp and clear one can get when you write a book – it really sharpens you senses and your knowledge.
E-books can be wonderful tools and they are worth all the effort you put into them – when you take the time to write down what you are an expert at and compile what you know, you will be amazed at the breadth and depth of the knowledge you have in your own expertise.What an amazing way to let people know you are an expert in your field, it gives you such credibility.
What a fantastic way to promote your business while bringing in new streams of revenue…E-books production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it or to hire a writer, and the right software.E-books are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, e-books can change and grow as fast as you can type.
E-books are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.E-books are interactive. This is one of the most unique and specific qualities that e-books offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your e-book, even direct links to relevant sites that will expand your e-book outward. The potential is virtually limitless.
E-books have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. E-books remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.
E-books have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.
All e-books require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.Finally, you have creative control over your e-book. You don’t have to compromise with an editor or the publishing trends of the time.
You don't have to haggle with a designer or wait for copy edited galleys to arrive by snail mail. You are in complete control of the design and the text.You and you alone have the resources and power to put your knowledge in an e-book. What a tremendous marketing tool you create when you put together an e-book.Don’t let a minute more pass you by! Start writing!
Pamela Jacob has been in the field of design and web development for over a decade. She is owner of Artista Design "Creating the Image You Need to Attract the Customers You want". She recently released her second book titled – The Ultimate Guide to Free Traffic – The key to your online success! Visit http://www.artistadesign.com
I agree with Pamela. Just start writing.
The Street Smarts Marketer