from Kathleen Gage
Case in point: Not long ago I was contacted by an editor for the largest trade journal for the specialty items industry. She asked if I would be interested in writing a review for the publication. Since it was a great market fit, I agreed.
When I inquired as to how she had located me, she said it was from an article of mine she had read online which directed her back to my website. She found my website to substantiate my professionalism and thus the desire to interview me.
I have also had countless radio interview opportunities that came to me by way of an article I wrote. Hosts are in need of credible experts. Articles offer them the opportunity to find much needed, articulate experts for their shows.
The point is not only does your article need to be top notch, everything that represents you does too; like your website or blog.
Although you may not receive payment for most of the articles you submit online, they may very well create paid opportunities. I make a very high percentage of my revenues from my writing. However, I utilize the opportunity to strategically post no-fee articles throughout the Internet, drive readers back to any number of my websites and mini-sites, and create opportunities for people to download a free resource in order that I can continue to keep my name in front of them.
Over time, I am able to sell information products, books, coaching and mentoring services and private consulting because I have built name recognition, credibility, expert status and most of all, trust. Although I was not paid for the initial writing, ultimately there is money to be made because I utilized the article writing as part of my long-term marketing strategy. Do you?
The Street Smarts Marketer