Continued from previous posting.
For Ezines, do the same search but replace “article directories” with the word “Ezine.” You can also look in Ezine directories for numerous listings specific to your topics and market.
Ezines are different from article directories. Directories may take articles in hundreds of categories while Ezines are targeted to specific topics and markets.
Be sure to utilize a very targeted approach for distribution of your articles to Ezines. For example, if you specialize in articles specific to pet owners, submitting to a business Ezine is likely to be a complete waste of time. Submitting to Ezines specific to pet owners will give you greater results.
The number of locations you can submit to it is almost unlimited. This in itself can create challenges. How do you know where the best location is? Spend time reviewing the directory or Ezine. Subscribe to the Ezine to find out how consistently it is distributed and review the quality of information included in the Ezine.
Look for quality when selecting locations for article submission. Virtually anyone can be published on the Internet, often with no restrictions. This means the quality of writing can be mediocre at best, and yet the writer still gains visibility.
Consider all of these are factors when you submit articles.
-Distribution and reach
-Ease of submission
-Demographics of readership
Another challenge is that some people use articles as a blatant form of advertising rather than a valuable resource of information to the reader. Avoid this temptation! Although you may gain in the short term, over the long haul you will be viewed as less than professional.
A huge benefit of posting to various article directories and Ezines is that your articles can and will be viewed by editors, publishers and journalists from many other publications, including trade journals, traditional publications, and radio and televisions producers. Many opportunities have been created by way of articles on the Internet.
(to be continued)
The Street Smarts Marketer